Texas is known for having aggressive mosquitoes year around but especially in the summertime, so Lone Star Beer and CALLEN have created the world’s first neon bar sign that doubles as a fully functioning mosquito zapper. It will help celebrate this year’s launch of Lone Star Agave Seltzers, the company’s first hard seltzer product. (Lone Star Beer, 2021)

The sign is 4×4 feet and hard to miss. Look for the sign around Texas this year and next as part of different promotions. The sign was also recently featured in Ad Age.

“The only thing more refreshing than drinking a cold seltzer on a hot Texan day – is drinking one on a hot Texan day, without a blood-sucking mosquito in sight. Cause they’re dead. This is why we made the mosquito zapper,” said Craig Allen, Founder & CCO, CALLEN. “Lone Star is a Texas brand that gets what Texans need—they’re an awesome partner and a lot of fun to work with. We love any opportunity to go beyond the traditional ad buy to reach people where they are.”

CALLEN is the advertising agency of record for Lone Star Beer, and previously introduced a new campaign for the beer in 2019 that included films Mosquito, Brisket, and Sunset.

“There’s no greater shared enemy amongst Texans than the oppressive summer heat. That’s why we made a refreshingly Texas Seltzer to be a respite on a hot summer day. A pretty close second on that list is the mosquito. Nothing ruins good times outside on the patio or porch than a bite from this dreaded foe. When CALLEN brought us this idea, we knew it was a match made in heaven and would keep us on our patios at least 2-3 seltzers longer,” said Daniel Crawford, Lone Star Beer Senior Brand Manager.