
On April 2, Garrison Brothers Distillery launched Operation Crush COVID-19, a fundraising campaign to help American communities recover and rebuild from the ongoing coronavirus pandemic. One way Garrison Brothers was able to raise these funds was by pivoting the forthcoming release of an eight-year-old, top-shelf bourbon called Laguna Madre and gifting it to donors who contributed $1,000 or more to the cause. Since then, the initiative has raised over $200,000 and has an ultimate goal of $2 million. Veteran-led disaster response organization Team Rubicon received $100,000 from the philanthropic effort and Garrison Brothers recently announced three more groups as beneficiaries, including 53 individual bartenders, Southern Smoke Foundation’s Emergency Relief Fund and The Texas Restaurant Education Association’s TX Restaurant Relief Fund. (Garrison Brothers Distillery, 2020)
Two Texas hospitality nonprofit organizations each received $23,500 from Good Bourbon for a Good Cause, Garrison Brothers Distillery’s 501(c)3 public charity. Houston-based Southern Smoke Foundation allocated the donation to their Emergency Relief Fund, providing assistance to individuals in need in the food and beverage industry.
Austin-based Texas Restaurant Association Education Foundation (TRAEF) allocated the donation to its TX Restaurant Relief Fund, an initiative providing immediate financial support to Texas’s independent restaurateurs and their employees.
Nonprofit organizations were not the sole beneficiaries of funds raised via Operation Crush COVID-19. Bartenders who participated in The Bourbon Take Over of Texas each received $1,000 as well. The Bourbon Takeover of Texas is Garrison Brothers Distillery’s annual mixology event, which pre-qualifies bartenders to compete in a statewide bartender competition, The Garrison Brothers Bourbon Brawl. The competition was originally supposed to take place from March 26 through May 7 but has been tentatively rescheduled to October.
Garrison Brothers Distillery plans to continue their fundraising efforts until their goal of $2 million is met. Anyone interested in making a contribution to the fundraising efforts can do so online. Contributors of $1,000 or more will receive a bottle of Laguna Madre, an eight-year-old, top-shelf Garrison Brothers.
“This crisis has once again shown how our industry and our customers band together to support each other. Restaurants are the core of our communities, and the generosity of individuals and organizations like Garrison Brothers who rally them are helping to ensure that they survive this challenging time. On behalf of those independent restaurateurs and their employees who will benefit from these funds via the TX Restaurant Relief Fund, thank you!” – Dr. Emily Williams Knight, president and CEO of the Texas Restaurant Association.