Twang Partners, the family-owned company and manufacturer of premium-flavored salts and beverage mixes, recently announced that Reserve Michelada Cocktail Mix is now being carried at HEBs throughout Texas. (Twang, 2020)

Due to customer requests and inquiries about the Treviño family’s first liquid product, 137 HEB stores throughout the state are now carrying Twang’s 16 oz Michelada Cocktail Mix, making it easy and convenient for fans of the cocktail to make one at home. The mix retails for $4.99 and can be found at stores in the San Antonio and Houston areas, the Rio Grande Valley, central Texas and west Texas.

In 2019, Twang launched its popular Reserve Michelada Mix, a high-quality, tomato-based blend that can be used to create the perfect michelada quickly and conveniently from home. Native to Mexico and popular in Texas, the popular beer cocktail is quickly gaining notoriety throughout the United States. The prepared mix works best with Mexican beers and domestic lagers and is commonly referred to as a milder version of its American cousin, the Bloody Mary.