Twang Partners, Ltd. is excited to announce the launch of two new flavors of its Twang Reserve Michelada Cocktail Mix. The new flavors include spicy and pickle flavored mixes. The two additions come on the tails of the brand’s success with the launch of its original Twang Reserve Michelada Cocktail mix in 2019. The two new flavors, as well as the original mix, are now available for purchase on Twang’s website or at SPECS locations across Texas. 

The michelada mix formula is 85% juice-based and uses all natural ingredients including a seven-vegetable blend, organic Worcestershire sauce, ancho chilies, real lime juice, and no preservatives or corn syrup. The Spicy Twang Reserve Michelada Cocktail Mix includes notes of serrano peppers and extra hot sauce to give it an additional kick, while the Pickle Twang Reserve Michelada Cocktail Mix is made with real dill and cucumber to give it an authentic pickle flavor. Both new flavors are available in 16oz. bottles and retail for $5.00 plus tax and the price of shipping on Twang’s website. 

“We are really proud of the response we received from our original michelada mix, and we’re looking forward to getting the new flavors out there for everyone to enjoy. We can’t think of a better way to celebrate 35 years in business other than to keep expanding and sharing the recipes our family loves.” – Elysia Treviño-Gonzales, Chief Executive Officer for Twang.

Twang’s line of michelada mixes are high-quality, tomato-based blends used to quickly and conveniently create the perfect michelada, the popular beer cocktail that is native to Mexico, popular in Texas, and quickly gaining notoriety throughout the United States. The prepared mix works best with Mexican beers and domestic lagers and is commonly referred to as a milder version of its American cousin, the Bloody Mary.

Twang is a family owned and operated business based in San Antonio, Texas. In 1986, Twang Founder and CEO Roger Treviño, Sr., left his career in law enforcement to embark into the food industry, starting the business out of his garage with his children. This April, the business celebrated 35 years of sharing the family’s culture through food and beverage spices, salts and mixes. The launch of the original michelada mix in 2019 was the company’s first venture into liquid products and the company plans to continue expanding its product offerings. Today, daughter Elysia serves as the CEO, son Patrick is acting Vice President of Marketing and Business Development, and youngest son Jacob is a Key Account Executive.

Based in San Antonio, Texas, Twang Partners Ltd. is a family-owned and operated creator and manufacturer of premium-flavored salts, sugars and seasonings and credited as being “The original beer salt.” Since 1986, Twang Partners has produced the highest quality products designed to enhance the taste, appearance and enjoyment of food and beverages. Brands include Beer Salt, Twangerz, Twang-A-Rita, Clamato Salt, ZAS! Super Seasoning, Twang Reserve Michelada Cocktail Mixes and Cafe Zuca. Find Twang products in grocery, convenience, liquor and specialty store shelves across the country. Twang Partners has successfully collaborated with some of the top food and beverage companies around the world to create innovative custom blends.