Yuengling launches in San Antonio with Glazer’s Beer and Beverage of Texas

Yuengling, America’s top craft beer, brings its iconic brands to the Alamo city and across Texas. Photo: The Yuengling Company, used with permission.

Glazer’s Beer and Beverage of Texas is excited to announce that Yuengling, America’s oldest brewery and leading craft brand, is bringing the goods to the Alamo City. After a highly-anticipated launch, San Antonio residents and fans across the state can now enjoy the iconic beverage on-tap, at-home or at their favorite destinations throughout South Central Texas where Glazer’s distributes. (Yuengling, 2021)

Yesterday at 11a.m., a Yuengling-branded river barge descended down the San Antonio River Walk, parking in front of Michelino’s restaurant where Yuengling fans, visitors to San Antonio, and locals enjoyed tastings of the Traditional Yuengling Lager and partook in photos in front of the branded barge. Fans cheered “I love Yuengling!” as the barge passed venues along the River Walk. This iconic delivery marked the arrival of Yuengling products being made available in-stores across San Antonio for purchase.

Photo courtesy of Glazer’s Beer and Beverage of Texas and D.G. Yuengling & Son, Inc., used with permission.

“We are honored to be the distribution partner for The Yuengling Company in Texas and to become a part of the Yuengling family. “For years we have heard the demand for America’s oldest brewery, and we are excited to finally share this iconic beer with our retailers around the state.” – Nicholas Meyers, Portfolio Manager at Glazer’s Beer and Beverage of Texas.

Family owned and operated for more than 192 years, the cherished Yuengling family recipes and proprietary yeast were transported via armored truck over a three-day journey, starting in Pottsville, Pennsylvania and ending in Fort Worth, Texas so that Yuengling’s beers would be brewed locally in Texas to their highest standards of excellence. Fan-favorite brands Yuengling Traditional Lager, famous for its rich amber color, Light Lager 99, Golden Pilsner and FLIGHT by Yuengling, the Next Generation of Light beer with only 2.6 carbs and 95 calories, are now available for purchase throughout the state.

Led by the Sixth Generation Yuengling, Wendy, Jen, Debbie and Sheryl Yuengling alongside their father, Fifth Generation owner Dick Yuengling, the family is excited to finally make their beloved beer available to fans in Texas after years of demand. Fans can rest assured that the Yuengling beers will be brewed to Yuengling perfection here in their new home, and can look out for fun ways the brand plans to engage with Texas fans in the coming months by following along on Facebook, on Twitter, Instagram, and their website. 

“It’s an important day for our brewery as we take this large first step in our Westward expansion,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. “On behalf of our entire Yuengling family, we are humbled by the opportunity to bring the goods to the people of San Antonio. The passion these fans have shown for our beer and our brand brings into perspective the nearly 200-years of hard work and perseverance that have brought us to this point in our brand’s history. We continue to be inspired by our fans and past generations to brew the best beer possible, and look forward to continuing to do so in this amazing state.”

Yuengling will be available for purchase at major retailers throughout Texas and through Glazer’s distribution partners. To purchase Yuengling in San Antonio and surrounding areas, customers can use Yuengling’s Beer Finder to secure their goods today.

A long-time supporter of a variety of charities, including many military-based organizations through its Stars and Stripes Program that works alongside Team RWB and Operation Gratitude, as well as its multi-year partnership with TAPS, the Yuengling brand is a perfect fit for Military City U.S.A. and strongly aligns with the mission of Glazer’s Beer and Beverage of Texas to support current and former military members. Glazer’s and Yuengling look forward to partnering on future efforts in San Antonio to support those who commit their lives to defending and serving the U.S.

Formed in September 2020, The Yuengling Company is a Joint Venture between D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, and the Molson Coors Beverage Company. Headquartered in Ft. Worth, Texas, The Yuengling Company will drive new market expansion and lead all facets of the business beyond the 192 year old brewer’s existing 22-state footprint plus any future D.G. Yuengling & Son, Inc.’s New England expansion. In 2021, Yuengling Company will launch in Texas with Yuengling Traditional LAGER, Yuengling Light Lager 99, Golden Pilsner and FLIGHT by Yuengling.

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