Country star Randy Rogers and co-founders Eric Chase, Cary Schindler, Ash Wineinger, Michael Devers along with spirits-industry veteran Steve Luttmann, are excited to announce the launch of their new spirits brand, Bahnbrëcker, based in New Braunfels, TX. Bahnbrëcker will enter the marketplace with Slow River Blend, the first-ever Hefeweizen-style whiskey. Slow River Blend will be available in bars, restaurants and liquor stores throughout Texas, as well as for nationwide shipping, starting September 15, 2021. (Bahnbrëcker, 2021)

Bahnbrëcker, derived from ‘trailblazer’ in German, is a nod to the company’s hometown of New Braunfels, TX, and to the spirit of ingenuity found in the early pioneers of Texas. Slow River Blend is a blend of Texas and Midwestern straight wheat whiskeys macerated with lemon peel and clove. The end product features notes of lemon, clove, caramel, and vanilla, making it reminiscent of a Hefeweizen-style beer. Inspired by an ideal Texas summer day spent floating down the river in New Braunfels, this unpretentious craft whiskey is designed for easy drinking and a smooth finish. Tastes great neat, on the rocks, or with your favorite mixer or soda. Bahnbrëcker is a truly craft spirit made with only real ingredients, and is completely “WONF-free” (i.e., no “With Other Natural Flavors”).

With two Top 10 hits and multiple albums hitting the country charts, Randy Rogers has already distinguished himself in his hometown of New Braunfels, but along with his fellow co-founders, the Texas musician decided the time was right to leave another legacy in the historic Hill Country city.

“We wanted to create something that the people who came before us in this great community of New Braunfels would be proud of. I think you’re going to find that this craft whiskey distinguishes itself from others. Slow River Blend gives you this aroma, it gives you this flavor of the lemon and the clove blended with your whiskey that creates this Hefeweizen taste, this Hefeweizen spirit that is the spirit of New Braunfels.” – Co-Founder Randy Rogers

Bahnbrëcker Slow River Blend will be available throughout Texas starting September 15, 2021, including top venues such as Pour Haus, Freiheit Country Store, Cheatham Street Warehouse, Nutty Brown Café, and Nickel City. The brand will also be available to purchase in 750 ml bottles throughout Texas at all Total Wine & Spirits and Skip’s locations, and other locations starting September 15, 2021 for a suggested retail price starting at $37.99 per bottle. RNDC is Bahnbrëcker’s exclusive distributor for the State of Texas. The whiskey will also be available for nationwide shipping starting September 15, 2021. While this marks the brand’s first and only product to date, Bahnbrëcker has plans to expand with additional spirits offerings in the future.

An eclectic group of New Braunfels friends wanted to pay tribute to their unique Texas town founded by German pioneers in 1845 where the Comal and Guadalupe rivers meet. What better way to capture the spirit of New Braunfels they thought, than with an easy drinking craft whiskey. They called it Bahnbrëcker, meaning ‘trailblazer’ in German, and like New Braunfels, it is a quirky combination of German engineering and Texan swagger. Slow River Blend, the first product to launch, is a smooth Hefeweizen-Style Whiskey distilled from Texan and Midwestern winter wheats with notes of lemon peel, clove, caramel, and vanilla. Co-founded by Randy Rogers, Eric Chase, Cary Schindler, Ash Wineinger, Michael Devers, and spirits-industry veteran Steve Luttmann.