KDMG, Inc. (Kaczmarek Digital Media Group, Inc.) has acquired the Pretty Sweet Films’ production of filmmaker Tony Ahedo’s touching feature film debut “Icon.” This moving coming of age drama charts the perilous journey to adulthood for our charismatic leads Sam (Parker Padgett) and Ana (Devon Hales). KDMG, Inc. will release “Icon” across all TVOD/Digital and Blu-Ray/DVD platforms throughout North America on August 1, 2022. (Kaczmarek Digital Media Group, Inc., 2022)
Young love’s the topic of so many films, but rarely is it handled with earnest, authentic grace, as we see in “Icon.” Anchored in the touching performances of Padgett and Hales, audiences will find themselves moved much like fellow beloved indie film “The Spectacular Now.” When a surprise pregnancy forces Sam to face many brutal realities of adulthood and responsibility, things spiral rapidly out of control as he simultaneously tries to fight to find his own truth: why his absent father hasn’t been in his life since he was one and is only a fading memory.
Inspired by a true story, “Icon” stars Parker Padgett and Devon Hales along with Julia Denton, Tony Demil, Bryce Anthony Heller, and the feature film debut of Ronald Sansone.
“I am excited for audiences everywhere to see the film and prompt important conversations. My intent is to show the male perspective to a pregnancy in such a way that illuminates the idealization of patriarchy and toxic masculine views of the past and how we move beyond it.” Tony Ahedo.
Adapted from an award-winning short that won the presidents’ award at Ringling College of Art & Design, “Icon” was filmed in Ahedo’s hometown of Saint Petersburg, Florida, just prior to the pandemic. The story pulls elements from his childhood growing up in the mid 90s through the early 2000s in Florida.
“It’s not often we see a good coming-of-age film that breaks down the fundamentals of teen adolescence in a relatable way. I felt this story had an audience and needed to be seen. On behalf of myself and the KDMG team, I am thrilled to be part of Icon’s journey.” – Kyle Kaczmarek, KDMG, Inc.’s CEO
Kaczmarek Digital Media Group, Inc. (KDMG, Inc.) was founded in 2012 to provide a non-traditional, outside the box, hands-on digital approach to entertainment content providers. Deeply passionate about our work, KDMG counsels individuals and companies in all areas of the entertainment industry, including producers, directors, distributors, technology companies, digital retail platforms, sales agents, and cable, telecommunications and satellite companies toward achieving their highest potential.
Pretty Sweet Films is a full-service narrative production company founded by award-winning filmmaker Tony Ahedo based in Los Angeles. Since its inception in 2019, the company has created and collaborated on a wide variety of projects across the country. From romantic coming of age films to raunchy dark comedies to chilling horror thrillers, PSF is prepared to make any story a compelling piece for the eyes and mind. With more than a decade of production experience, PSF is here to make films pretty sweet.