Pacific Music Group Launches in Hong Kong, Uniting Global Icons to Shape the Future of Asian Music

Hong Kong — Three-time Grammy Award–winning superstar NE-YO, Indian music legend Sonu Nigam, and pioneering Chinese American rapper MC Jin have joined forces with veteran music executive Jonathan Serbin to launch Pacific Music Group, a visionary entertainment company headquartered in Hong Kong and positioned to transform the global music landscape. (Miller PR, 2025)

A New Force in Global Music

Pacific Music Group sets out with a bold mission: to build world-class music careers from the heart of Asia. The company will focus on discovering, mentoring, developing, and promoting the region’s next wave of influential artists, while also offering international talent a strategic gateway into Asia’s rapidly expanding music ecosystem.

Launching with a diverse slate of genre-spanning imprints, including pop, R&B, Hip-Hop, electronic, and regional Asian styles, Pacific Music Group aims to cultivate a dynamic roster of artists who transcend borders. The company’s reach spans the entire continent, from Japan to India and from China and Korea to Southeast Asia. Their commitment: deliver impactful releases, culturally resonant collaborations, and original music that speaks to global audiences.

Artist-Driven Leadership

“Launching Pacific Music Group isn’t just a business move, it’s a personal mission,” NE-YO shared. “As an individual of Chinese descent, I’m proud to use my resources to help discover and elevate the next generation of talented Pan-Asian superstars. I’ve toured across Asia several times and witnessed the evolution of the music scene, so I’m really excited to make history and bring the region’s rich culture to the forefront of the global stage.”

NE-YO, Sonu Nigam, and MC Jin will each contribute their extensive expertise in A&R, drawing on decades of experience as globally recognized performers and hitmakers. Jonathan Serbin, known for driving Warner Music’s expansion throughout Asia and launching its first dedicated K-Pop label, brings deep regional knowledge and a proven track record in artist development, strategic investment, and market growth.

Pacific Music Group’s debut artist lineup will be revealed in the coming months, with the first releases expected in Fall 2025. The company plans to maintain offices and talent hubs across Asia, creating a vibrant, cross-cultural ecosystem that supports creativity, collaboration, and long-term artist growth.

Redefining the Global Music Axis

The launch of Pacific Music Group reflects a significant shift within the global music industry. Eighty years ago, Atlantic Records symbolized a U.S.–U.K. music axis that defined the era. Today, that axis has shifted dramatically eastward. Asia is now home to three of the world’s largest music markets, Japan, China, and Korea, and several of the fastest-growing, including India, Indonesia, Vietnam, and the Philippines.

Pacific Music Group’s name signals this new reality. Asia has become the epicenter of musical innovation, creativity, and fan engagement. Just as Atlantic Records captured the cultural momentum of its time, Pacific Music Group aims to define a future where influence, artistry, and opportunity flow across the Pacific Ocean, from Pan-Asia to the world.

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Leadership Profiles

Jonathan Serbin — Co-Founder, Executive Leadership

Jonathan Serbin brings over 25 years of leadership experience in the music and media industries across Asia and the U.S. He previously served as Co-President of Warner Music Asia, overseeing 11 markets and spearheading the company’s regional growth, including the launch of Warner’s first K-Pop imprint. Serbin also led Billboard’s expansion into China and Southeast Asia and has been instrumental in major strategic investments throughout the region. A former music attorney and media investment banker, he brings a rare combination of business acumen, artistic insight, and international partnership experience.

NE-YO — Global Superstar, Mentor & A&R Visionary

A three-time GRAMMY® Award–winning hitmaker, songwriter, actor, and entrepreneur, NE-YO has shaped global music culture for nearly two decades. His debut single “So Sick” hit No. 1 on the Billboard Hot 100 and earned quadruple-platinum certification. Renowned for his songwriting as much as his performance, NE-YO continues to influence music across genres and generations.

MC Jin — Cultural Pioneer & Cross-Cultural Ambassador

MC Jin is a groundbreaking Chinese American rapper, actor, and cultural icon known for expanding Asian representation in global Hip-Hop and entertainment. Rising to fame as a champion on BET’s 106 & Park Freestyle Fridays, he became the first Asian American solo Hip-Hop artist to sign with a major U.S. label. Jin has released music in both English and Chinese, toured internationally, and appeared in numerous film and television projects across the U.S. and Asia.

Sonu Nigam — Iconic Voice of India

Sonu Nigam stands as one of India’s most celebrated and influential vocalists. For nearly two decades, he has written and performed hundreds of songs for many of India’s most beloved films. As a live performer, he has entranced audiences in more than 50 countries with his powerful voice, versatility, and magnetic stage presence. With millions of global streams, he remains one of India’s most enduring and beloved artists.