Celebrate the Season Western-Style at the Briscoe’s Cowboy Christmas

Free family fun includes Cowboy Santa. Photo: Briscoe Western Art Museum, used with permission.

Saddle Up for Holiday Fun: Cowboy Christmas at the Briscoe Western Art Museum

San Antonio, TX – The Briscoe Western Art Museum is kicking off the season with its annual Cowboy Christmas, happening Sunday, December 7, from 10 a.m. to 2 p.m. Families can enjoy hands-on crafts, Western-themed activities, and festive fun along the River Walk. And of course, Cowboy Santa will be greeting young cowboys, cowgirls, vaqueros and vaqueras from 11 a.m. to 2 p.m.—ready for free photos and holiday wishes. (Briscoe Western Art Museum, 2025)

Guests are encouraged to register online in advance to help the museum prepare for crafts, supplies, and Santa visits. Full details on museum hours, parking, and admission are available online.


Free Admission on Locals Day

This year’s Cowboy Christmas lands on the Briscoe’s monthly Locals Day, meaning all Bexar County and San Antonio residents receive free general admission.
Children 12 and under and active duty military members always get in free, making the Briscoe a budget-friendly holiday outing for families. Visitors from outside the area can enjoy Cowboy Christmas at no additional cost beyond regular museum admission.


Free Admission for Furloughed Federal Employees

Extended through December 7

Through Sunday, Dec. 7, furloughed federal employees impacted by the shutdown can enjoy free general admission for themselves and one guest. Just present a valid federal government photo ID at the door. This complimentary admission includes full access to Cowboy Christmas and all current exhibitions. The museum’s goal is to offer federal employees and their families a place to relax and reconnect this holiday season.


Museums for All: Making Art Accessible

Through the Museums for All program, anyone receiving SNAP or WIC benefits receives free admission with a valid program/EBT card. The Briscoe participates in Museums for All to ensure that cost is never a barrier to enjoying art, culture, and Western heritage.


Step Into History: Going to Texas: Five Centuries of Texas Maps

Cowboy Christmas attendees can also explore the Briscoe’s landmark exhibition, “Going to Texas: Five Centuries of Texas Maps.”
This incredible collection traces how Texas has been imagined, mapped, and claimed for more than 500 years. Highlights include:

  • Rare maps from the famed Yana and Marty Davis Map Collection at the Museum of the Big Bend (Sul Ross State University, Alpine, TX)
  • Artworks and artifacts from the Briscoe’s own collection
  • Private loans that bring Texas history vividly to life

From early views of the Gulf Coast to Republic-era maps and modern highway charts, the exhibition offers something for history lovers of every age.

Special Event: Cartography Conversation – December 14

On Sunday, December 14, join Eliane and Jon Dotson of Old World Auctions for an engaging program inspired by Going to Texas. They’ll explore the stories behind centuries of maps, collectors, and the evolution of Texas on paper. The program is free with registration.


Holiday Crafts, Cowboy Santa & Western Gift Shopping

During Cowboy Christmas, families can enjoy festive drop-in holiday crafts inspired by Western traditions, creating keepsakes to take home. A Cowboy Christmas scavenger hunt will lead visitors through the museum and sculpture garden, inspiring exploration and new discoveries.

Everyone who completes the scavenger hunt receives a 10% discount at the Hendler Family Museum Store, where shoppers can find:

  • Western holiday décor
  • Jewelry
  • Books
  • Toys
  • Unique gifts you won’t see in regular retailers

More Ways to Visit the Briscoe for Free

The Briscoe offers several year-round programs that make visits affordable and accessible:

  • Locals Day: First Sunday of each month—free general admission for Bexar County and San Antonio residents.
  • Museums for All: Free admission with SNAP, WIC (and MAP where applicable) and an EBT card.
  • Bank of America Museums on Us: Free admission the first full weekend of each month for cardholders (Bank of America, Merrill Lynch, U.S. Trust).
  • Military & Kids: Children 12 and under are always free. Active duty members always free; families get half-price admission when visiting together. Retired and former service members receive discounted admission year-round.

Together, these programs make the Briscoe a perfect place for families looking to add a touch of Western adventure to their holiday season.


Photo: Briscoe Western Art Museum, used with permission.

Briscoe Western Art Museum
210 W. Market St.
San Antonio, TX 78205

Enjoy Cowboy Christmas at the Briscoe this Sunday

Head west on the River Walk to take pictures with Cowboy Santa and make western holiday ornaments. Photo: Briscoe Western Art Museum, used with permission.

Get wrapped up in Western fun and meet Cowboy Santa at the Briscoe Western Art Museum’s annual free Cowboy Christmas, 10a.m. – 2p.m., Sunday, December 3. Cowboy Christmas is included with museum admission, making the Briscoe the perfect way to enjoy holiday fun and make memories with your family, especially since this year’s celebration falls on the Briscoe’s monthly “Locals Day.” On Locals Day, all Bexar County residents receive free admission to enjoy the museum. (Briscoe Western Art Museum, 2023)

Cowboy Christmas features a day of family fun exploring the museum with holiday crafts and visits with Cowboy Santa from 11a.m. – 2p.m. Families are welcome to snap pictures with Cowboy Santa, while a special 12 Days of Christmas scavenger hunt leads you through the Briscoe’s fantastic collection. Christmas crafts, including ornament making, will give everyone a bit of the West to take home.

Holiday Fun with American Cowboys:  Anouk Masson Krantz

Everyone who attends Cowboy Christmas can step into the intimate lives and culture of today’s cowboys through a showcase of stunning black and white photographs during Anouk Masson Krantz: “American Cowboys,” the Briscoe’s exhibition that highlights the enduring traditions around ranching and rodeo life from an outsider’s perspective. American Cowboys shares an intimate look at America’s Western heritage through nearly 100 images captured on solo journeys across the American West by the celebrated photographer Anouk Masson Krantz.

A French fine-art photographer and author based in New York City best known for her American Western work, Krantz has logged more than 125,000 miles traveling the West by herself in her quest to reveal the authentic daily lives of humble and virtuous American cowboy. Krantz’s photography has received worldwide acclaim, including the 2023 Western Heritage Award for her latest artbook, “Ranchland: Wagonhound.” The exhibition is included with museum admission and is on view through January 22, 2024.

Howdy Neighbors:  Ways to Head West and Save

To show how friendly the West is and to thank the San Antonio community for its continued support, the Briscoe Western Art Museum makes the first Sunday of each month “Locals Day,” greeting locals with free general admission. Bexar County residents can enjoy Cowboy Christmas and Locals Day by registering online.

Not a local? The Cowboy Christmas fun is included with general museum admission. As always, children 12 and under receive free admission at the Briscoe, as do active duty members of the military, making the museum a terrific spot for families to add to their holiday plans. Active duty military families receive half-price admission when accompanied by their active duty family member. Year-round, retired and former members of the military also received discounted admission.

The first weekend of each month also includes free museum admission thanks to Bank of America Museums on Us, allowing Bank of America, Merrill Lynch and U.S. Trust cardholders to gain one free admission to the museum. Through Museums for All, recipients of SNAP, WIC, and MAP receive free general admission throughout the year.

Fill Your Stocking with the Best of the West

For everyone looking to fill their gift lists, the Briscoe’s Hendler Family Museum Store features something for everyone on your list. Shopping the museum includes holiday finds, home décor, and gifts for men, women and children that aren’t the cookie cutter things you’ll see at traditional retailers. Something sure to be popular in Cowboy Santa’s bag of gifts this year:  gift memberships to the Briscoe. Membership includes free and discounted museum event admission, exclusive member events and so much more, all on the banks of the River Walk.

The museum is open Thursday through Monday, 10a.m. – 5p.m. and closed to the public on Tuesdays and Wednesdays. The Briscoe is located on the south end of the River Walk, near the Arneson River Theatre and La Villita, with convenient parking at the Riverbend Garage directly adjacent to the museum or one of many downtown surface lots. Museum hours, parking and admission details are available online.

Cowboy Christmas at the Briscoe Western Art Museum this Sunday

Meet Cowboy Claus and have free western holiday fun at the Briscoe’s Cowboy Christmas event this Sunday. Photo: Briscoe Western Art Museum, used with permission.

Unwrap Western fun and meet Cowboy Claus at the Briscoe Western Art Museum’s annual Cowboy Christmas, 10a.m. – 2p.m., Sunday, December 4. This year’s Cowboy Christmas falls on the museum’s monthly “Locals Day,” when the Briscoe greets locals with free general admission. Cowboy Christmas is also free, making the Briscoe the perfect way to enjoy holiday fun and make memories with your family. (Briscoe Western Art Museum, 2022)

Cowboy Christmas features a day of family fun exploring the museum with holiday crafts and visits with Cowboy Claus onsite 11a.m. – 1:30p.m. Families are welcome to snap pictures with Cowboy Claus, while a special 12 Days of Christmas scavenger hunt will lead you through the Briscoe’s fantastic collection. Christmas crafts, including ornament making, will give everyone a bit of the West to take home and of course, a stroll through the museum’s McNutt Sculpture Garden is the perfect path to enjoy the River Walk and all of its holiday beauty.

Everyone enjoying Cowboy Christmas can also get wild while they are at the Briscoe thanks to the museum’s fall exhibition. The museum is a photographic zoo featuring 40 of the renowned nature photographer Thomas D. Mangelsen’s most resonant photographs. Thomas D. Mangelsen – A Life In The Wild takes viewers on a journey across the West and around the globe. One of the most prolific nature photographers of our time, Mangelsen is an award-winning photographer whose images have been exhibited internationally and published in iconic mediums such as “National Geographic,” “Good Morning America,” and “60 Minutes.” The exhibition is open to the public through January 29, 2023, and is included in general admission, making it free for locals to enjoy on Locals Day.

To show how friendly the West is and to thank the San Antonio community for its continued support, the Briscoe Western Art Museum makes the first Sunday of each month “Locals Day,” greeting locals with free general admission. Bexar County residents can enjoy Cowboy Christmas and Locals Day by registering online.

Not a local? The Cowboy Christmas fun is included with general museum admission. As always, children 12 and under receive free admission at the Briscoe, as do active duty members of the military, making the museum a terrific spot for families to add to their holiday plans. Active duty military families receive half-price admission when accompanied by their active duty family member. Year-round, retired and former members of the military also received discounted admission.

The first weekend of each month is also Bank of America Museums on Us, allowing Bank of America, Merrill Lynch and U.S. Trust cardholders to gain one free admission to the museum. Through Museums for All, recipients of SNAP, WIC, and MAP receive free general admission to the museum through Museums for All.

For everyone looking to fill their gift lists, the Briscoe’s Hendler Family Museum Store features something for everyone on your list. Shopping the museum includes holiday finds, home décor, and gifts for men, women and children that are not available at traditional retailers. Something sure to be popular in Cowboy Claus’ bag of gifts this year: gift memberships to the Briscoe. Share the wide open spaces of the West – and all of the art, heritage and programming of Briscoe – with someone special on your gift list by giving them a museum membership. Membership includes free and discounted museum event admission, exclusive member events and so much more, all on the banks of the River Walk.