Free family fun includes Cowboy Santa. Photo: Briscoe Western Art Museum, used with permission.
Saddle Up for Holiday Fun: Cowboy Christmas at the Briscoe Western Art Museum
San Antonio, TX – The Briscoe Western Art Museum is kicking off the season with its annual Cowboy Christmas, happening Sunday, December 7, from 10 a.m. to 2 p.m. Families can enjoy hands-on crafts, Western-themed activities, and festive fun along the River Walk. And of course, Cowboy Santa will be greeting young cowboys, cowgirls, vaqueros and vaqueras from 11 a.m. to 2 p.m.—ready for free photos and holiday wishes. (Briscoe Western Art Museum, 2025)
Guests are encouraged to register online in advance to help the museum prepare for crafts, supplies, and Santa visits. Full details on museum hours, parking, and admission are available online.
Free Admission on Locals Day
This year’s Cowboy Christmas lands on the Briscoe’s monthly Locals Day, meaning all Bexar County and San Antonio residents receive free general admission. Children 12 and under and active duty military members always get in free, making the Briscoe a budget-friendly holiday outing for families. Visitors from outside the area can enjoy Cowboy Christmas at no additional cost beyond regular museum admission.
Free Admission for Furloughed Federal Employees
Extended through December 7
Through Sunday, Dec. 7, furloughed federal employees impacted by the shutdown can enjoy free general admission for themselves and one guest. Just present a valid federal government photo ID at the door. This complimentary admission includes full access to Cowboy Christmas and all current exhibitions. The museum’s goal is to offer federal employees and their families a place to relax and reconnect this holiday season.
Museums for All: Making Art Accessible
Through the Museums for All program, anyone receiving SNAP or WIC benefits receives free admission with a valid program/EBT card. The Briscoe participates in Museums for All to ensure that cost is never a barrier to enjoying art, culture, and Western heritage.
Step Into History: Going to Texas: Five Centuries of Texas Maps
Cowboy Christmas attendees can also explore the Briscoe’s landmark exhibition, “Going to Texas: Five Centuries of Texas Maps.” This incredible collection traces how Texas has been imagined, mapped, and claimed for more than 500 years. Highlights include:
Rare maps from the famed Yana and Marty Davis Map Collection at the Museum of the Big Bend (Sul Ross State University, Alpine, TX)
Artworks and artifacts from the Briscoe’s own collection
Private loans that bring Texas history vividly to life
From early views of the Gulf Coast to Republic-era maps and modern highway charts, the exhibition offers something for history lovers of every age.
Special Event: Cartography Conversation – December 14
On Sunday, December 14, join Eliane and Jon Dotson of Old World Auctions for an engaging program inspired by Going to Texas. They’ll explore the stories behind centuries of maps, collectors, and the evolution of Texas on paper. The program is free with registration.
Holiday Crafts, Cowboy Santa & Western Gift Shopping
During Cowboy Christmas, families can enjoy festive drop-in holiday crafts inspired by Western traditions, creating keepsakes to take home. A Cowboy Christmas scavenger hunt will lead visitors through the museum and sculpture garden, inspiring exploration and new discoveries.
Everyone who completes the scavenger hunt receives a 10% discount at the Hendler Family Museum Store, where shoppers can find:
Western holiday décor
Jewelry
Books
Toys
Unique gifts you won’t see in regular retailers
More Ways to Visit the Briscoe for Free
The Briscoe offers several year-round programs that make visits affordable and accessible:
Locals Day: First Sunday of each month—free general admission for Bexar County and San Antonio residents.
Museums for All: Free admission with SNAP, WIC (and MAP where applicable) and an EBT card.
Bank of America Museums on Us: Free admission the first full weekend of each month for cardholders (Bank of America, Merrill Lynch, U.S. Trust).
Military & Kids: Children 12 and under are always free. Active duty members always free; families get half-price admission when visiting together. Retired and former service members receive discounted admission year-round.
Together, these programs make the Briscoe a perfect place for families looking to add a touch of Western adventure to their holiday season.
Photo: Briscoe Western Art Museum, used with permission.
Briscoe Western Art Museum 210 W. Market St. San Antonio, TX 78205
The Briscoe announces its fall exhibition: Going To Texas. Photo: Briscoe Western Art Museum, used with permission.
Going to Texas: Five Centuries of Texas Maps at the Briscoe Western Art Museum
San Antonio, TX – This fall, the Briscoe Western Art Museum presents a rare opportunity to experience one of the most significant private map collections in the country. Going to Texas: Five Centuries of Texas Maps will be on view October 3, 2025 – January 19, 2026. (Briscoe Western Art Museum, 2025)
The exhibition showcases 66 original maps from the Yana and Marty Davis Map Collection (on loan from the Museum of the Big Bend at Sul Ross State University in Alpine). Spanning nearly 500 years, from 1525 to 2006, these maps trace Texas’ transformation from “New Spain” to colonial days, statehood, and beyond. To enrich the story, the exhibition also includes more than 24 works from the Briscoe’s permanent collection and select private loans.
Interactive Elements
The Briscoe is bringing history to life with hands-on activities for all ages:
Compass Challenge – Learn how to use a compass, then navigate through the museum with coordinates leading to artwork and artifacts.
Augmented Reality Sand Station – Shape the sand and watch contour lines, rivers, valleys, and hills appear in real time, showing how terrain influenced settlement and culture.
📍 Thursday, Oct. 2 | 6 – 8 p.m. Be the first to explore the exhibition with Liz Jackson, President and CEO of the Briscoe, and Dr. John Klingemann, Director of the Museum of the Big Bend. Includes valet, drinks, and light bites.
$25 for members (select membership tiers include 2 tickets)
$45 for non-members
Opening Weekend Tours
📍 Friday, Oct. 3 | 2 p.m. 📍 Saturday, Oct. 4 | 2 p.m. Guided tours with Dr. John Klingemann and historian Matt Walter. Free with admission; free for members.
Texas Trails and Whiskey Tales with Andrew Braunberg
📍 Sunday, Oct. 26 | 6 p.m. Enjoy a whiskey tasting, signature cocktail in a keepsake glass, light bites, and a talk with author Andrew Braunberg about his book Fires, Floods, Explosions and Bloodshed: A History of Texas Whiskey.
The Briscoe offers extended hours on Thursdays (10 a.m.–8 p.m.) and is open Friday–Monday (10 a.m.–5 p.m.). Children 12 and under always receive free admission.
Highlights Tour – Thursdays at 2 p.m. | 45-minute guided tour through the museum’s most significant works.
Locals Day – Free admission for San Antonio and Bexar County residents on the first Sunday of each month (Oct. 5, Nov. 2, Dec. 7, Jan. 4).
Full STEAM Ahead – Hands-on family activities blending science, technology, engineering, art, and math:
Finding Your Way – Sunday, Oct. 5 | 1–3 p.m.
Salt Maps – Sunday, Jan. 4 | 1–3 p.m.
Scout the Briscoe – Free scavenger hunt on Locals Day, plus a 10% museum store discount upon completion.
About the Exhibition
Going to Texas: Five Centuries of Texas Maps was organized by the Museum of the Big Bend at Sul Ross State University in Alpine, Texas.
✨ With its rare collection, interactive experiences, and community programming, this exhibition is more than maps—it’s a journey through Texas history.
Killers of the Flower Moon is the next movie in the Briscoe Western Art Museum’s Film Series. Photo: Briscoe Western Art Museum, used with permission.
As summer heats up, there’s nowhere better to stay cool than the Briscoe Western Art Museum, where it’s always 70 degrees. Families can unleash cool fun and learning to keep kids engaged and educated, while adults can enjoy the flavors of West in a special after hours mezcal tasting. (Briscoe Western Art Museum, 2024)
Trade Talks – Trades of the West: The Art, Culture and Craft of Mezcal with Bruxo Founders Santiago Barreiro and Luis Edwardo Manrique and Flavors from Cuishe Cocina Mexicana
Thursday, August 22, 6p.m. – 9p.m., $60 per person, $30 for Briscoe members Must be 21 and older to attend.
Experience the cool flavors of summer in this informative, educational and immersive program celebrating mezcal and the flavors of Mexico. Hear from the founders of Bruxo Mezcal as they share their stories about the people and the process of distilling this time-honored drink while enjoying samples paired with paired with traditional Oaxacan flavors through small plates of mole, bichos (bugs) and more, with a dash of sal de gusano – agave worm salt. Everyone will also enjoy light bites and small plates from Cuishe Cocina Mexicana. Advanced purchased tickets are required and include the program, mezcal tasting, light bites, small plates and specialty cocktails featuring Bruxo Mezcal, including the Mezcal Mule and Paloma Mezcal.
New Works to Enjoy: George Carlson
As the museum grows its collection, the Briscoe routinely shares newly acquired works in its first floor new works gallery. The museum is proud to share eight works by noted Western artist George Carlson. The works are gifts of Anne Postel, Estate of James Grey Postel and depict the Tarahumara people, an indigenous Mexican tribe native to the Sierra Madre Mountains, their ceremonies and daily life. Introduced to the Tarahumara in 1973, Carlson spent close to 15 years observing and documenting the tribe.
Monthly Fun: Free Admission, Scavenger Hunts and STEAM-y Hands-on Education
Locals Days: Free for Local Residents
First Sunday of the month, 10a.m. – 5p.m.
To thank the San Antonio community for its continued support, the Briscoe Western Art Museum greets locals with free general admission on the first Sunday of each month. Bexar County residents can enjoy the Briscoe’s Locals Days through 2024, with free admission on September 1, October 6, November 3, and December 1. Online registration for Locals Day is recommended. And if you can’t stop in on Locals Day, children 12 and under receive free admission to the Briscoe every day, as do active duty members of the military, making the Briscoe a terrific spot for everyone to enjoy any time.
Scout the Briscoe: Free Scavenger Hunt
First Sunday of the month, 10a.m. – 5p.m.
Visitors of all ages can learn about the American West in the Briscoe’s free monthly scavenger hunt. Test your skills navigating the museum’s 1.4 acre campus and 14 permanent galleries. Everyone who completes the scavenger hunt is rewarded with a 10% discount in the Briscoe’s Hendler Family Museum Store.
Full STEAM Ahead: Free Educational Series
First Sunday of the month, 1p.m. – 3p.m.
Learners of all ages work together and engage in hands-on, STEAM (Science, Technology, Engineering, the Arts and Mathematics) learning experiences about the American West. Each of the activities ties back to the Briscoe’s art and artifacts, bringing the West to life in a new way. Full STEAM Ahead is included with museum admission and all supplies are provided. Upcoming topics include:
September 1 – Full STEAM Ahead – Nature in Art
Bring nature and pottery together, learning about how Native Americans used nature for colors to create designs in their pottery. After the presentation, families will have the opportunity to create a pinch pot and decorate it with pressed flowers and leaves.
Storytime Stampede: Free Stories and More for Little Cowpokes
Third Saturday of the month, 10:30a.m. – 11a.m.
With stories told and acted out, books read aloud, movement activities, songs and art fun designed for young children ages 18 months to 5 years, Storytime Stampede is timed to keep young children engaged and entertained. Adults bringing children to Storytime Stampede receive half-off general museum admission and children 12 and under always receive free admission at the Briscoe, making Storytime Stampede affordable family fun.
August 17: “Way Out West Lived a Coyote Named Frank” by Jillian Lund. Frank’s the coolest coyote around. Whether he’s hanging out with his friends, chasing rabbits, mixing it up with a Gila monster, or pondering the setting sun, coyote Frank is one smooth character. Grab your shades, because you’re in for a bright and colorful cruise through the desert with Frank!
Survive the Summer with Wildlife and the “Big Four”: Through September 8
The exhibition’s title references Charles Darwin’s On the Origin of Species, which had a revolutionary impact on how people from Western cultures envisioned our relationship with the other animals on Earth. In the post-Darwin era, a group of classically trained painters now known as the “Big Four” emerged and helped establish a vision of wildlife and nature that remains with us today. German Richard Friese (1854–1918) is the Big Four’s elder, followed chronologically by Swede Bruno Liljefors (1860–1939), German Wilhelm Kuhnert (1865–1926), and German-American Carl Rungius (1869–1959).
Survival Screening – Texas Wildlife: Our Future, by Fin and Fur Films
Thursday, August 15, 5:30p.m. – 8 p.m., $14 General Admission, free for Briscoe members
In collaboration with KLRN, the Briscoe is proud to celebrate the natural world and wildlife of Texas with an after hours documentary screening of Texas Wildlife: Our Future by Fin and Fur Films. Join us as we explore current research and conservation efforts happening across Texas. From ocelots in the shadows down in the Rio Grande Valley to helping bats survive the increasing number of wind turbines high in the Texas sky, learn how Texans are protecting the “wild” West. Tickets for the screening are $14, with complimentary beer courtesy of Ranger Creek Brewery, wine and snacks. Museum members enjoy the screening free as part of their Briscoe membership. Tickets may be purchased online.
Make this Summer One for the Books: Literary Cinema
The Briscoe’s Summer Movie Series explores Western movies based on popular novels on the third Sunday of each month. This summer’s screenings include a novel twist: the opportunity to win a visit to West Texas, a copy of the book featured in the movie and the chance to help fuel young readers by donating books.
All film series attendees will be entered to win a trip to stay at the Hotel Paisano in Marfa, Texas, where Hudson, Taylor and Dean stayed during the filming of Giant, the first screening in the Summer Movie Series, as well as tickets to the Museum of the Big Bend in Alpine, Texas, and dinner for two at Reata Restaurant, named after the ranch featured in Giant. A short presentation begins at 1p.m., followed immediately by the screening. Each movie is included in general museum admission, with complimentary beer courtesy of Ranger Creek Brewery, wine and movie snacks. Pre-registration through an online museum admission ticket purchase is encouraged to save your seat. Museum members enjoy the series for free as part of their Briscoe membership.
Briscoe Summer Film Series: Killers of the Flower Moon (2023)
Sunday, August 18, 1p.m. – 4p.m., included with museum admission
Directed by Martin Scorsese and based on the non-fiction book by David Grann, this Oscar-nominated film shares the story of a series of murders of members of the Osage after oil was discovered on tribal and. The movie stars Leonardo DiCaprio, Robert De Niro and Lilly Gladstone. Come to the movie with three books to donate to the San Antonio Independent School District Foundation’s Book Buddies program and receive a free copy of “Killers of the Flower Moon,” filling your bookshelf while sparking a love of reading for SAISD children in grades K-8. Tickets may be purchased online to guarantee your seat.
Head West All Summer Long
The Briscoe is open Thursday through Monday, 10a.m. – 5p.m. and closed to the public on Tuesdays and Wednesdays. Admission is free for children 12 and under and for active duty members of the military. The museum is proud to participate in Museums For All and Bank of America Museums on Us. The Briscoe is located on the south end of the River Walk, near the Arneson River Theatre and La Villita, with convenient parking at the Riverbend Garage directly adjacent to the museum or one of many downtown surface lots. Museum hours, parking and admission details are available online.
Don’t miss the Scratchboard Art Workshop taking place today June 20 with Master Scratchboard Artist Sally Maxwell. Photo: Briscoe Western Art Museum, used with permission.
There is always something interesting happening at the Briscoe Western Art Museum,especially in the summer. This week’s summer spotlight event at the Briscoe is the Scratchboard Art Workshop, taking place today with internationally recognized, local artist Sally Maxwell. (Briscoe Western Art Museum, 2024)
Scratchboard Art Workshop A hands-on session for all skill levels with San Antonio artist Sally Maxwell Thursday, June 20, 5:30p.m. – 8 p.m., $25 for members, $45 for non-members
Join San Antonio-based, internationally recognized artist Sally Maxwell to leave your mark in art. Scratchboard art, also known as scratch art, is a form of direct engraving where the artist scratches off dark ink to reveal a white or colored layer beneath. Following a presentation to introduce everyone to the scratchboard process and the different kinds of boards and techniques used, guests will work on a 5” x 7” personalized square to complete and take home. The workshop is for all skill levels and all supplies are included. Pre-registration is required.
Selected by the International Society of Scratchboard Artists to be designated as one of only 12 in the world with the status Master Scratchboard Artist, Maxwell is a Signature member in the Society of Animal Artists, a Silver Signature member of Artists Changing Tomorrow, and a Master Signature member of American Women Artists. Maxwell will have pieces of her work on display during the workshop, as well as copies of her book for purchase.
Can’t make it to the Scratchboard Art Workshop? No Worries. Here are some more events scheduled this summer.
Thanks to the Briscoe Western Art Museum, families can unleash fun and learning to keep kids engaged and educated all summer long with a wide array of programming that includes wildlife, cowboys, movies, art, and more. From free locals days and hands-on education sessions and story fun to a day celebrating cowboy life and a summer filled with art, the Briscoe is the place to be to survive this summer.
Cool Summer Fun: Free Admission and Scavenger Hunts Locals Days: Free for Local Residents – First Sunday of the month, 10a.m. – 5p.m.
To thank the San Antonio community for its continued support, the Briscoe Western Art Museum greets locals with free general admission on the first Sunday of each month. Bexar County residents can enjoy the Briscoe’s Locals Days through 2024, with free admission on July 7, August 4, September 1, October 6, November 3 and December 1.Online registration for Locals Day is recommended. If you can’t stop in on Locals Day, children 12 and under receive free admission to the Briscoe every day, as do active duty members of the military, making the Briscoe a terrific spot for everyone to enjoy any time.
Scout the Briscoe: Free Scavenger Hunt – First Sunday of the month, 10a.m. – 5p.m.
Visitors of all ages can learn about the American West in the Briscoe’s free monthly scavenger hunt. Test your skills navigating the museum’s 1.4 acre campus and 14 permanent galleries. Everyone who completes the scavenger hunt is rewarded with a 10% discount in the Briscoe’s Hendler Family Museum Store.
Unleash Hands-on Education: Monthly STEAM Learning The Briscoe’s free monthly education series Full STEAM Aheadeducates and entertains from 1p.m. – 3p.m. on the first Sunday of every month. Full STEAM Ahead is included with museum admission and all supplies are provided.
Learners of all ages work together and engage in hands-on, STEAM (Science, Technology, Engineering, the Arts and Mathematics) learning experiences about the American West. Each of the activities ties back to the Briscoe’s art and artifacts, bringing the West to life in a new way. From transportation and weather to animals, astronomy and engineering, each program explores an aspect of life in the West to engage and inspire learning.
Summer 2024 Full Steam Ahead dates and topics include:
July 7: Full STEAM Ahead – Whose Track is That? – Learn how to identify the tracks different animals leave behind. After a short presentation, families will have the opportunity to identify animal tracks and make some tracks of their own to take home.
August 4: Full STEAM Ahead – Creating Colors – Discover how color is harnessed from nature in this survey of dyes and pigments from around the world. After a short discussion, everyone will have the opportunity to make their own paint to take home or use in creating artwork to take home.
September 1: Full STEAM Ahead – Nature in Art – Bring nature and pottery together, learning about how Native Americans used nature for colors to create designs in their pottery. After the presentation, families will have the opportunity to create a pinch pot and decorate it with pressed flowers and leaves.
Stories and More The younger set – and their caregivers – can stampede into the Briscoe on the third Saturday of the month, 10:30a.m. – 11a.m. to enjoy Storytime Stampede, then enjoy the Briscoe’s collection. With stories told and acted out, books read aloud, movement activities, songs and art fun designed for young children ages 18 months to 5 years, the short session is timed to keep young children engaged and entertained. Adults bringing children to Storytime Stampede receive half-off general museum admission and children 12 and under always receive free admission at the Briscoe, making Storytime Stampede affordable family fun.
Summer dates include: July 20: “Rio Ruby Invents the Pecan Pie” by Robin Davis. Rio Ruby makes the yummiest pies this side of the Rio Grande, but one day after she’s closed her pie shop, she finds out that she’s almost out of ingredients. Even worse, all the animals seem to have eaten all the pie-worthy fruit! She sets out to find a new ingredient to invent a new kind of pie, but one just as delicious and yummy.
August 17: “Way Out West Lived a Coyote Named Frank” by Jillian Lund. Frank’s the coolest coyote around. Whether he’s hanging out with his friends, chasing rabbits, mixing it up with a Gila monster, or pondering the setting sun, coyote Frank is one smooth character. Grab your shades, because you’re in for a bright and colorful cruise through the desert with Frank!
Head west on the River Walk to take pictures with Cowboy Santa and make western holiday ornaments. Photo: Briscoe Western Art Museum, used with permission.
Get wrapped up in Western fun and meet Cowboy Santa at the Briscoe Western Art Museum’s annual free Cowboy Christmas, 10a.m. – 2p.m., Sunday, December 3. Cowboy Christmas is included with museum admission, making the Briscoe the perfect way to enjoy holiday fun and make memories with your family, especially since this year’s celebration falls on the Briscoe’s monthly “Locals Day.” On Locals Day, all Bexar County residents receive free admission to enjoy the museum. (Briscoe Western Art Museum, 2023)
Cowboy Christmas features a day of family fun exploring the museum with holiday crafts and visits with Cowboy Santa from 11a.m. – 2p.m. Families are welcome to snap pictures with Cowboy Santa, while a special 12 Days of Christmas scavenger hunt leads you through the Briscoe’s fantastic collection. Christmas crafts, including ornament making, will give everyone a bit of the West to take home.
Holiday Fun with American Cowboys: Anouk Masson Krantz
Everyone who attends Cowboy Christmas can step into the intimate lives and culture of today’s cowboys through a showcase of stunning black and white photographs during Anouk Masson Krantz: “American Cowboys,” the Briscoe’s exhibition that highlights the enduring traditions around ranching and rodeo life from an outsider’s perspective. American Cowboys shares an intimate look at America’s Western heritage through nearly 100 images captured on solo journeys across the American West by the celebrated photographer Anouk Masson Krantz.
A French fine-art photographer and author based in New York City best known for her American Western work, Krantz has logged more than 125,000 miles traveling the West by herself in her quest to reveal the authentic daily lives of humble and virtuous American cowboy. Krantz’s photography has received worldwide acclaim, including the 2023 Western Heritage Award for her latest artbook, “Ranchland: Wagonhound.” The exhibition is included with museum admission and is on view through January 22, 2024.
Howdy Neighbors: Ways to Head West and Save
To show how friendly the West is and to thank the San Antonio community for its continued support, the Briscoe Western Art Museum makes the first Sunday of each month “Locals Day,” greeting locals with free general admission. Bexar County residents can enjoy Cowboy Christmas and Locals Day by registering online.
Not a local? The Cowboy Christmas fun is included with general museum admission. As always, children 12 and under receive free admission at the Briscoe, as do active duty members of the military, making the museum a terrific spot for families to add to their holiday plans. Active duty military families receive half-price admission when accompanied by their active duty family member. Year-round, retired and former members of the military also received discounted admission.
The first weekend of each month also includes free museum admission thanks to Bank of America Museums on Us, allowing Bank of America, Merrill Lynch and U.S. Trust cardholders to gain one free admission to the museum. Through Museums for All, recipients of SNAP, WIC, and MAP receive free general admission throughout the year.
Fill Your Stocking with the Best of the West
For everyone looking to fill their gift lists, the Briscoe’s Hendler Family Museum Store features something for everyone on your list. Shopping the museum includes holiday finds, home décor, and gifts for men, women and children that aren’t the cookie cutter things you’ll see at traditional retailers. Something sure to be popular in Cowboy Santa’s bag of gifts this year: gift memberships to the Briscoe. Membership includes free and discounted museum event admission, exclusive member events and so much more, all on the banks of the River Walk.
The museum is open Thursday through Monday, 10a.m. – 5p.m. and closed to the public on Tuesdays and Wednesdays. The Briscoe is located on the south end of the River Walk, near the Arneson River Theatre and La Villita, with convenient parking at the Riverbend Garage directly adjacent to the museum or one of many downtown surface lots. Museum hours, parking and admission details are available online.