Freddy Fender was a celebrated American singer and songwriter known for his unique blend of country, rock, and Tejano music. Born on June 4, 1937 in San Benito, Texas, he gained fame in the 1970s with hits like “Before the Next Teardrop Falls” and “Wasted Days and Wasted Nights.” Fender’s soulful voice and heartfelt lyrics resonated with a diverse audience, bridging cultural gaps. He was a key figure in the Chicano music movement, showcasing the rich heritage of Mexican-American artists. Despite personal struggles, his legacy endures, influencing generations of musicians and leaving an indelible mark on American music.

The San Benito Cultural Heritage Museum is proud to present the first ever Freddy Fender Estate-sanctioned exhibit that spotlights musical trailblazer Freddy Fender, the stage name of Mexican American icon Baldemar Huerta, and coincides with the 50th anniversary of the recording of the album “Before The Next Teardrop Falls.” (San Benito Cultural Heritage Museum, 2024)

Freddy Fender: Celebrating the Life and Legacy of Baldemar Huerta will be on exhibit from now until November 9, 2024. It is part of the ongoing collaboration between Veronique Medrano, a local archivist and musician, and the San Benito Department of Cultural Arts.

The opening reception took place on Thursday September 26 and began with speeches from co-curators Veronique Medrano and Aleida Garcia, San Benito Mayor Ricardo “Rick” Guerra, and City Manager Fred Sandoval. At the well-attended event, guests were able to enjoy DJ-provided music and light snacks while browsing the exhibit hall and mingling with fellow fans of Freddy Fender and community members alike. It’s always enlightening to learn new and/or lesser known facts about musicians and whether you’re a fan or not, Fender’s influence in music is undeniable. This exhibit is the first of its kind in San Benito and the Rio Grande Valley, so if you’re a music fan, a fan of Freddy Fender, or music history in general, I encourage you to stop by see it for yourself. The pictures and displays bring his story to life.

The exhibition walks visitors through the history of San Benito’s hometown hero and Fender’s impact on pop, Tejano, country, and rock music worldwide. Guests to the museum can view this once in a lifetime collection of objects and memorabilia as well as a selection of private collection artifacts including a commemorative plaque of Fender’s star in the Hollywood Walk of Fame, wardrobe worn during the filming of videos and movies, like The Milagro Beanfield War, and concert posters.

Some of the categories in the exhibit include:

“Wasted Days and Wasted Nights”
Fame Interrupted
Fender Beyond Music
Los Supergroups

Guided tours and in-person access are available. Virtual programming, such as video presentations, interviews, and virtual tours will be available through the museum’s social media platforms.

Museum hours:
Monday through Thursday
10a.m. – 4p.m.
Fridays
10a.m. – 1p.m.

San Benito Cultural Heritage Museum
250 East Heywood
San Benito, TX 78586