Twang Partners, Ltd. recently announced the redesign of Twangerz Flavored Salts. It is the same great product many consumers have grown up with but now with a fresh, new look. The family-owned operator of salts and seasonings, best known for their Twang citrus-flavored beer salts, has refreshed the product’s packaging to feature a more animated design for each flavor of Twangerz as a fun way to pair consumers’ personalities with five of the Twangerz flavors. While the identity of the brand has been redesigned to include a 3D appearance, the formula remains unchanged. The entire line that has undergone the makeover includes the following flavors: Lemon Lime, Lime, Chili Lime, Pickle and Mango Chili, all of which can be found at most convenience and liquor stores throughout Texas and at select H-E-B Texas Grocery. (Twang, 2019)

Twangerz is a line of low-calorie, flavored salt blends that can be eaten alone or used as a snack topping on fruit, popcorn, lollipops, paletas (Mexican-style popsicles) and more. Twangerz fans also associate different flavors with various uses, like pickle salt as an aid to post-athletic activity, hence, the boxing pickle mascot represented on its 2019 bottle. Twangerz has historically been one of Twang’s more kid-friendly brands, in comparison to popular beer salt and Twang-A-Rita cocktail rimming blends, and some of the new Twangerz labels have strategically been designed with a younger audience, and the young at heart, in mind.

Twangerz was originally introduced in 1986 as a simple packet and used as a topping for convenience store retailers looking to provide their customers with a quick, grab-and-go spicy addition for salads, sandwiches, fruit, vegetables and salty snacks like chips, nuts and popcorn. The entire, re-branded line of Twangerz is available online via Amazon and at most convenience, liquor and select grocery stores. Consumers are encouraged to join Twang’s social media campaign and tell the company how they use different flavors of Twangerz and send their photos to them by using the hashtag #HowDoYouTwangerz.

Based in San Antonio, Texas, Twang Partners Ltd. is a family-owned and operated creator and manufacturer of premium-flavored salts, sugars and seasonings and credited as being “the original beer salt.” They have produced the highest quality products designed to enhance the taste, appearance and enjoyment of food and beverages. Brands include Beer Salt, Twangerz, Twang-A-Rita, Clamato Salt, ZAS! Super Seasoning, and Cafe Zuca.

“Our family grew up adding chile salt to snacks and the Twangerz brand was largely inspired by our childhood. We felt it was time to animate the brand and roll out some fun new packaging, it’s all a bit playful on purpose.” – Elysia Treviño-Gonzales, Chief Executive Officer for Twang