This is a July Fourth celebration that is going to the dogs—hot dogs, that is. On Sunday, July 4, from noon to 4p.m., San Antonio’s only vegan chicken fast food restaurant chain invites the public to its 303 San Pedro location, where 1,000 Vegan Lightlife Smart Dogs will be given away. The free dogs are part of a day filled with food, philanthropy, and doggone fun designed for both the plant-based and plant-curious diners alike. (Project Pollo, 2021)

Project Pollo has been disrupting the fast-food industry with its vegan chicken concept since opening its doors in the fall of 2020 and it shows no signs of slowing down. With five new restaurants throughout San Antonio, nine more scheduled to open across Texas by the end of the year, and a long range plan of 100 locations in the U.S. by the year 2024, the locally based restaurant is committed to making plant-based options affordable, accessible, and most of all, delicious.

FOOD
Smart Dogs are not the only thing on the holiday menu. Guests will be able to try FREE samples of some of Project Pollo’s newest items, including the decadent double chocolate cookie or creamy strawberry shortcake milkshakes made with Oatly Milk. In addition, the full menu, complete with the signature Original Project Chickn sandwich, the loaded Papas smothered in Credo Cashew Queso, and the vegan Mac n Cheese will be available for purchase. It is the perfect time to exercise your freedom to explore just how good plant-based eating can be.

PHILANTHROPY
What is a Fourth of July party without an eating contest? Project Pollo is inviting representatives from local nonprofits to participate in a “dog-off.” For every Smart Dog consumed, $25 will be donated to the organization. The grand prize winner will walk away with a $500 donation. A supply drive will be held for supporters to drop off donations and show their support for the participating organizations. It is all part of Project Pollo’s “people over profits” philosophy that extends to the community year-round. Through the “People Project,” charitable initiative, Project Pollo donates two additional sandwiches for the sale of every $5.50 People Project Crispy Strip sandwich. This effort allows the company to give away a minimum of 1,000 sandwiches on a designated day each quarter to those in need. In addition, for those who cannot afford the $5.50 cost, a “pay what you can” option is available, making it easier for everyone to enjoy sustainable foods.

FUN
Ate too many Smart Dogs? Walk it off as you browse local vendors who will be showcasing their wares during the Fourth of July event. Artists, plant sellers, and other merchants will be on hand with unique items to purchase. Shop, snack, and support local.

Established in 2020 by vegan entrepreneur Lucas Bradbury, Project Pollo gives a cluck about the planet and the people who inhabit it. The first of its kind plant-based fast-food chicken concept, Project Pollo is built on bold flavors and bolder principles, including fair wages, sustainability, and people over profit. The scratch-made menu offers delicious vegan chicken sandwiches, wraps, and strips, as well as plenty of mouthwatering sides, including crispy Papas, smothered in cashew queso, and Mac N Cheese. Project Pollo is committed to changing the face of the fast-food industry by offering affordable, delicious, convenient access to quality, plant-based options that everyone from the veteran vegan to the curious carnivore will enjoy. With locations across Texas (some drive-thru), Project Pollo hopes to spread its wings to 100 stores by 2024.