As National Michelada Day approaches on July 12, Twang, a Texas based manufacturer of salts, seasonings, and michelada mixes is celebrating with giveaways and new merchandise. (Twang, 2021)

The michelada is a popular beer drink that is native to Mexico, popular in Texas, and quickly gaining notoriety throughout the United States. The prepared mix works best with Mexican beers and domestic lagers and is commonly referred to as a milder version of its American cousin, the Bloody Mary. Twang currently offers three types of michelada mixes: regular, spicy, and pickle. The mixes are made up of 85% juice-based and uses all natural ingredients including a seven-vegetable blend, organic Worcestershire sauce, ancho chilies, real lime juice, and no preservatives or corn syrup.

Given Twang’s love of all things Michelada, Twang is planning to celebrate National Michelada Day all month long. To appropriately commemorate the Michelada, Twang is hosting a free giveaway online where people can send a Twang Mini Michelada Kit to their best friend, family member, or person of their choosing. Twang will share the kits free of charge as long as supplies last. The kits include two 2.5 oz. Classica Michelada Cocktail mixes, Pickle Beer Salt, Twang-A-Rita Sunrise Spice, a koozie, and a bandana. All the recipient has to do is add beer.

Twang is also selling a limited quantity of Michelada Buckets for $29.99 on the company’s website. The bucket includes two michelada pint glasses, two 2.5 oz. bottles of Classica Michelada Cocktail mixes, two michelada koozies, a michelada bandana, Twang Reserve Michelada Rimming Salt, and a 16 oz. bottle of Twang’s Michelada Mix in the customer’s choice of Classic, Pickle, or Spicy.

Based in San Antonio, Texas, Twang Partners Ltd. is a family-owned and operated creator and manufacturer of premium-flavored salts, sugars, and seasonings and credited as being “The original beer salt.” Since 1986, Twang Partners has produced the highest quality products designed to enhance the taste, appearance and enjoyment of food and beverages. Brands include Beer Salt, Michelada Mix, Twangerz, Twang-A- Rita, Clamato Salt, ZAS! Super Seasoning, and Cafe Zuca. Find Twang products in grocery, convenience, liquor and specialty store shelves across the country or order online. Twang Partners has successfully collaborated with some of the top food and beverage companies around the world to create innovative custom blends.