Orange Spirit Week is Whataburger’s annual tradition of honoring its legacy while giving back to the communities it serves. This year, in honor of its 71st anniversary, Whataburger partnered with Feeding America® to help provide more than three million meals through local food banks across Alabama, Arizona, Arkansas, Florida, Georgia, Louisiana, Mississippi, New Mexico, Oklahoma, and Texas. Following its first-ever systemwide fundraiser benefitting Feeding America®, Whataburger is giving $31,624 raised in the San Antonio area to the San Antonio Food Bank to help fight hunger in the community. (Whataburger, 2021)

The local gift is part of more than $300,000 that Whataburger customers donated across its 10-state footprint during the company’s Orange Spirit Week celebration. Customers who donated $1 during the fundraiser received a free Whataburger coupon for their generosity. Funds raised benefitted the communities where they were given. It is all part of Whataburger Feeding Student Success, the company’s signature community program operating at the intersection of food insecurity and education and focusing on helping students at all levels of education achieve their goals and dreams.

The magic of Whataburger started on August 8, 1950, in a tiny burger stand in Corpus Christi, Texas. An entrepreneur named Harmon Dobson set out to build a burger so delicious that customers would take that first bite and say, “What a burger!” Today, Whataburger is known for delicious burgers, big flavor, and the brand’s pride in taking care of its guests, communities, and employees, known as Family Members. Orange Spirit Week celebrates its founding and the foundation for success that Dobson created.