
Lone Star Brewing is celebrating Texas dads with a new limited-edition merchandise line for Father’s Day. The new items include Lone Star-inspired ballcaps, a variety of t-shirts, pearl snap embroidered shirts, Lone Star branded coolers, a limited edition belt from Austin-based Zilker Belts, and more. The merchandise is available for purchase online until it sells out. (Lone Star Brewing, 2022)
The Father’s Day merchandise line was inspired by the “Modern Texan Dad” and features items for more than just dads, like unisex and women-oriented t-shirts and hats, so that all can embrace the items. Lone Star wants to acknowledge all fathers and father figures with this new limited-edition merchandise line. The t-shirts, ball caps and pearl snap shirts were all created with the help of Morgan Mercantile based in Fort Worth, Texas.
“This one’s for Pops; Fathers come in many forms and are often the ultimate guides, creators of memories and providers of family fun. We want these ‘pops’ and ‘pop figures’ to wear these items like badges of honor for their hard work. The goal was to create a line of goods that could be a cross generational ‘cheers’ and approachable to all with items that extend beyond just fathers.” – Lone Star Senior Brand Manager Daniel Crawford
Lone Star Brewing Co., the makers of Lone Star Beer “The National Beer of Texas” and Lone Star Texas Light Beer, has been proudly brewing beer in Texas since 1884. Since its founding, Lone Star has partnered with local communities throughout the state, supporting Texas-specific charities and organizations. Lone Star Brewing Co. is owned by Pabst Brewing Company, one of the largest independently owned American brewing companies.
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