Beloved local clothing store Niche is excited to announce the addition of a men’s section to their storefront at Pearl as well as a limited collection of men’s clothing designed by the brand. Up until now, Niche has exclusively designed and carried women’s apparel, known for its modern look including clean lines, rich textures and textiles and distinctive architectural details. (Niche, 2022)

“Niche’s men’s line is inspired by the same thing we think about for the core collection: clean designs and luxe fabrics that feel really good on,” said Niche Co-Owner Ayse Derman.

The fashion brand was founded in 1997 by mother/daughter team Nilgün and Ayse Derman and recently celebrated 25 years in business. The men’s section at Niche will feature button up shirts, golf shirts, light jackets, flannels, hats, wallets, soaps, and other gift items. Niche’s line will start with button-up shirts and pullovers and will add more items over time. Additional brands carried in-store include Raised by Coyotes, Passion Lille, Man Ready Mercantile, and Duke Cannon.

Niche products come in a wide price range that allows each customer to find what works for them. The flagship store carries an extensive selection of Niche clothing alongside a curated collection of accessories, gifts, home decor, kids’ toys and clothing, fabrics, and plants. Stitch at Niche, a curated fabric store & project space, is also located within the boutique where you can find unique DIY kits, gorgeous textiles by the yard, trims, interesting buttons, and sewing thread.