Saddle Up for Holiday Fun: Cowboy Christmas at the Briscoe Western Art Museum
San Antonio, TX – The Briscoe Western Art Museum is kicking off the season with its annual Cowboy Christmas, happening Sunday, December 7, from 10 a.m. to 2 p.m. Families can enjoy hands-on crafts, Western-themed activities, and festive fun along the River Walk. And of course, Cowboy Santa will be greeting young cowboys, cowgirls, vaqueros and vaqueras from 11 a.m. to 2 p.m.—ready for free photos and holiday wishes. (Briscoe Western Art Museum, 2025)
Guests are encouraged to register online in advance to help the museum prepare for crafts, supplies, and Santa visits. Full details on museum hours, parking, and admission are available online.
Free Admission on Locals Day
This year’s Cowboy Christmas lands on the Briscoe’s monthly Locals Day, meaning all Bexar County and San Antonio residents receive free general admission.
Children 12 and under and active duty military members always get in free, making the Briscoe a budget-friendly holiday outing for families. Visitors from outside the area can enjoy Cowboy Christmas at no additional cost beyond regular museum admission.
Free Admission for Furloughed Federal Employees
Extended through December 7
Through Sunday, Dec. 7, furloughed federal employees impacted by the shutdown can enjoy free general admission for themselves and one guest. Just present a valid federal government photo ID at the door. This complimentary admission includes full access to Cowboy Christmas and all current exhibitions. The museum’s goal is to offer federal employees and their families a place to relax and reconnect this holiday season.
Museums for All: Making Art Accessible
Through the Museums for All program, anyone receiving SNAP or WIC benefits receives free admission with a valid program/EBT card. The Briscoe participates in Museums for All to ensure that cost is never a barrier to enjoying art, culture, and Western heritage.
Step Into History: Going to Texas: Five Centuries of Texas Maps
Cowboy Christmas attendees can also explore the Briscoe’s landmark exhibition, “Going to Texas: Five Centuries of Texas Maps.”
This incredible collection traces how Texas has been imagined, mapped, and claimed for more than 500 years. Highlights include:
- Rare maps from the famed Yana and Marty Davis Map Collection at the Museum of the Big Bend (Sul Ross State University, Alpine, TX)
- Artworks and artifacts from the Briscoe’s own collection
- Private loans that bring Texas history vividly to life
From early views of the Gulf Coast to Republic-era maps and modern highway charts, the exhibition offers something for history lovers of every age.
Special Event: Cartography Conversation – December 14
On Sunday, December 14, join Eliane and Jon Dotson of Old World Auctions for an engaging program inspired by Going to Texas. They’ll explore the stories behind centuries of maps, collectors, and the evolution of Texas on paper. The program is free with registration.
Holiday Crafts, Cowboy Santa & Western Gift Shopping
During Cowboy Christmas, families can enjoy festive drop-in holiday crafts inspired by Western traditions, creating keepsakes to take home. A Cowboy Christmas scavenger hunt will lead visitors through the museum and sculpture garden, inspiring exploration and new discoveries.
Everyone who completes the scavenger hunt receives a 10% discount at the Hendler Family Museum Store, where shoppers can find:
- Western holiday décor
- Jewelry
- Books
- Toys
- Unique gifts you won’t see in regular retailers
More Ways to Visit the Briscoe for Free
The Briscoe offers several year-round programs that make visits affordable and accessible:
- Locals Day: First Sunday of each month—free general admission for Bexar County and San Antonio residents.
- Museums for All: Free admission with SNAP, WIC (and MAP where applicable) and an EBT card.
- Bank of America Museums on Us: Free admission the first full weekend of each month for cardholders (Bank of America, Merrill Lynch, U.S. Trust).
- Military & Kids: Children 12 and under are always free. Active duty members always free; families get half-price admission when visiting together. Retired and former service members receive discounted admission year-round.
Together, these programs make the Briscoe a perfect place for families looking to add a touch of Western adventure to their holiday season.
Briscoe Western Art Museum
210 W. Market St.
San Antonio, TX 78205














