Tag: Business books

Book review: ‘The Punk Rock of Business’ by Jeremy Dale

Jeremy Dale has over 20 years’ experience in the consumer electronics industry and until 2017, he was Corporate Vice President of Microsoft’s worldwide retail channel. Prior to that, he was CMO at Motorola during the RAZR heyday. Jeremy is now CEO of an exciting start-up business in the global football and entertainment sector where he is applying his philosophy. Jeremy owns a BAFTA for the launch of Pokémon, he was named 35th in the UK’s Marketing Power 100 and he was listed in Total Films 100 Most Influential People in the Movies. In his book “The Punk Rock of Business: Applying a Punk Rock Attitude in the Modern Business Era,” Dale offers guidelines to transform business from average to innovation through a mindset rooted in punk rock principles.

In the Foreword, “The Punk Rock of Business” Jeremy Dale explains how punk rock attitude can save the mediocrity of business.  According to him, what society needs is pure, unadulterated business leadership which echoes many of the attributes of punk. Punk rockers had a cause – they wanted authenticity and refused to conform. Because of this, they created a dramatic change that shook society to its core. The author wants readers to apply this concept to the business world.  “Applying a punk rock attitude in business is for those who want to make a difference, who love to dare greatly, who strive for excellence-characteristics that are far too rare.” His goal is to motivate like-minded businesspeople to be more punk. The book is divided into: The Eight Elements of Punk Rock Business: Element 1: Have a Cause, Element 2: Build a Movement, Element 3: Create New and Radically Different Ideas, Element 4: Drive Speed and Action, Element 5: Say It as It Is, Element 6: Be Authentic, Element 7: Put Yourself Out There, Element 8: Reject Conformity and The Key Requirements to Implementing a Punk Rock Attitude in Business. At the end of each element, there is a ‘Key Lessons’ section that summarizes the section’s ideas, a ‘So What Are You Going to Do About It’ section where readers can write down any thoughts and a final section that gives one more viewpoint on the element.

Business manuals are easy to come by nowadays, but “The Punk Rock of Business” is geared towards the modern thinker. It inspires businesspeople to achieve incredible things and not settle for the status quo, regardless of where they are in their careers.  Written in plain and easy to understand language, the topics are informative and straightforward.  The interactive portions have the reader jot down thoughts, ideas and actions to be taken, making the book easy to navigate. The stories keep the lessons fresh and entertaining. Standout chapter is Element 8: Reject Conformity, the section titled ‘It’s Okay to Ruffle a Few Feathers’ which includes the concept of standing up for what you believe in and not caring about keeping everyone happy because that is not your job. Most of the advice is useful for any age but will resonate with the younger generation who is familiar with punk and its no nonsense, in your face attitude.  “The Punk Rock of Business” is a modern business guide that will challenge all types of businesspeople to reassess their goals and their approach to business in general and is recommended for readers who strive for a more meaningful career.

“….this book is primarily for people of action, passionate people who aren’t prepared to accept the status quo, who want to change the world-or at least their world.”

*The author received a copy of this book for an honest review. The views and opinions expressed here belong solely to her.

Book review: ‘Decisions’ by Robert L. Dilenschneider

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‘Decisions’ is one of Robert L. Dilenschneider’s best selling books about business and professional advice. Courtesy photo, used with permission.

Robert L. Dilenschneider has hired more than 3,000 successful professionals and advised thousands more. He is the founder of The Dilenschneider Group, a corporate strategic counseling and public relations firm based in New York City. Formerly president and CEO of Hill & Knowlton, he is the author of the bestselling books “A Briefing for Leaders,” “The Critical First Years of Your Professional Life,” “50 Plus! Critical Career Decisions for the Rest of Your Life,” “Decisions: Practical Advice from 23 Men and Women Who Shaped the World” and others. They all offer readers practical life and business advice for whatever stage in life they happen to be experiencing.

“Decisions: Practical Advice from 23 Men and Women Who Shaped the World” begins with a catchy sentence: ‘This book is intended to make your life better’ and it certainly delivers on its promise. Decisions are a part of everyday life for everyone, regardless of background. How people make decisions is critical to their future. This remarkable book focuses on twenty-three individual who made decisions that shaped the world and their stories stretch from 218 B.C to the present. It is divided into four parts which are in turn divided into individual chapters about a particular person and the most important decision he/she made. These are: Part One: War and Peace (Harry Truman, Elie Wiesel) Part Two: Commerce and Invention (Johann Gutenberg, Henry Ford) Part Three: Science (Marie Curie, Rachel Carson) and Part Four: Breaking Boundaries (Julius Caesar, Abraham Lincoln).

As a whole it analyzes not just the decision but provides background and history regarding the subject matter. The one major lesson to be learned is that many advances in civilization were made because most inventions, like the printing press, the automobile and general banking, were designed to reach everyone, not just the rich. This is turn made room for advances in society which is beneficial to growth. At the end of each chapter there is a decision section that summarizes the lessons readers can use in their own lives.

“The Critical First Years of Your Professional Life” is targeted to young people about to enter the real world of business and professional careers but the advice in these pages is invaluable to anyone, regardless of age or expertise. The Introduction gives a chapter by chapter synopsis to help readers focus on a specific topic. First off, it explains why the book is so important: because it is the paper or electronic version of a mentor in a world increasingly without any generous men and women who at one time would have helped young people entering the workforce. It also emphasizes the five goals in reading this helpful guide: 1)gaining self-knowledge 2)feeling empathy 3)presenting yourself well 4)retrieving information effectively and being informed and 5)solving problems. Standout chapters include: Networking, Making Allies of Your Elders and Image. The best part about this guide is that depending on what advice readers need, they can go back and re-read chapters on their own or if need be, read the whole book more than once because the information contained is ageless.

Lastly, “50 Plus! Critical Career Decisions for the Rest of Your Life” strives to help the more mature worker navigate the everchanging workforce rules. It emphasizes the importance of refreshing skillsets to meet the challenges of competing in today’s job market. The target audience “includes people who are highly accomplished and economically secure but intellectually bored or emotionally dissatisfied.” Some of the chapters include: The New Rules, Time to Change, On Your Own and Becoming a Consultant. Readers may be at a crossroads or unsure of how to proceed with the rest of their lives and this book gives helpful advise on finding a new career direction, growing within their current field, starting their own business or finally realizing a dream. Regardless of what they decide, the author ends by stating that retiring to just play golf or lay around the house is synonymous with giving up and that is never a good thing.

“Be ready to take criticism, and even ridicule and derision. Think about this as part of your decision process. Rather than turning away, be prepared to develop a thick hide.” – from “Decisions”

*The author received a copy of these books for an honest review. The views and opinions expressed here belong solely to her.

Book review: ‘Start a Successful Business’ by Colleen DeBaise

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‘Start a Successful Business’ by Colleen DeBaise gives readers important information on business entrepreneurship. 

Colleen DeBaise is a contributing editor at Inc. and podcast host at The Story Exchange, a media nonprofit devoted to women business owners. She is the founder of Hampton Bee, a media site that provides news and tips for consumers who support small businesses on Long Island’s East End. In 2005, she was the winner of the Newswomen’s Club of New York’s Front Page award for specialized writing. Her book ‘Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire’ gives expert advice for helping potential entrepreneurs get their business off the ground.

From the editors at Inc. Magazine, ‘Start a Successful Business’ simplifies the business process and includes startup stories made to inspire and spark entrepreneurs into action. Its purpose is to walk readers through the seven crucial stages that it takes to build a successful business from idea to empire. Each chapter makes up one of these steps: Chapter 1: Come Up with a Brilliant Business Idea, Chapter 2: Select the Best Strategy and Structure for Your Startup, Chapter 3: Figure Out Funding, Chapter 4: Get the Word Out – and Get Customers, Chapter 5: Dig Deep to Discover Customer’s Wants and Needs, Chapter 6: Become an Exceptional Leader and Chapter 7: Prepare to Go Global.

All include various case studies and last words that summarized the chapter. Chapter 2 includes important basics everyone should know such as how to write a business plan that includes plan templates, components of a business plan, permits and paperwork while Chapter 3 has the all-important subject of business funding and provides funding sources such as credit cards, retirement savings, crowdfunding and professional investors. It also includes ways to calculating startup costs with bootstrapping tips like sharing office services and equipment, lease instead of purchase and negotiate fees and terms with all service providers and suppliers.

‘Start a Successful Business’ gives readers clear and concise information on starting a business from idea to successful business and includes interviews with success stories meant to inspire the everyday person to strive out on his or her own. It is meant to inform and motivate people who want to start a new business but do not know where to start and gives them easy step by step advice. The stand out chapter is Chapter 4 because it has much needed advice on how to get the word out about a new product or service. These ideas include networking, referrals and reviews, affinity groups, cold calling and advertising. Specially geared towards modern advertising is the ‘Social Media 101’ section that has the different social media networks, how they work and which one to use depending on a person’s needs: YouTube for tutorials, Instagram for visual based ideas and Snapchat if target audience is young, as with millennials. The tone is relaxed and easy to understand and follow. It is recommended for those with little to no business knowledge and is full of useful advice, ideas and success stories to motivate anyone who has ever dreamt of being a business owner.

*A copy of this book was given for an honest review. The opinions expressed here are solely the author’s.