Hotel Contessa’s Monthlong Día de los Muertos Festivities

Hotel Contessa will host various spirited activations for Día de los Muertos. Photo: Hotel Contessa, used with permission.

Celebrate Día de los Muertos All Month Long at Hotel Contessa

This October, Hotel Contessa invites guests and locals alike to experience a vibrant monthlong Día de los Muertos celebration along San Antonio’s iconic River Walk. The festivities will feature colorful cultural traditions, hands-on workshops, culinary delights, and live entertainment designed to honor remembrance and bring the community together. (Hotel Contessa, 2025)


🎉 Día de los Muertos River Parade Celebration

📍 River Level Atrium & River Patio
🗓 Friday, Oct. 24 | 5:30–7:30 p.m.

San Antonio’s Day of the Dead River Parade returns with elaborately decorated floats, catrinas, and costumed riders. Guests staying at Hotel Contessa can enjoy front-row seats to the parade, plus face painting, mariachi music, a live DJ, and local tacos and food vendors.

🎟 Tickets: $50–$110 (via Eventbrite)
Status: Sold Out


🌺 Día de los Muertos River Parade – VIP Terrace Experience

📍 Private Rooftop Terrace
🗓 Friday, Oct. 24 | 5:30–7:30 p.m.

Enjoy an elevated view of the River Parade from Hotel Contessa’s private rooftop terrace. This exclusive VIP experience includes two specialty cocktails, private bar access, DJ entertainment, and a flower crown-making station. VIP guests will also be entered into a raffle to win a one-night stay at Hotel Contessa in 2026.

🎟 Tickets: Starting at $175 per person (Eventbrite)


🌮 Street Taco Cook-Off with St. Philip’s College

📍 River Patio
🗓 Saturday, Oct. 25 | 10:30 a.m.–1 p.m.

Watch as culinary students from St. Philip’s College compete to create the best taco in town. Guests can enjoy complimentary light bites and refreshments while cheering on the chefs.

🎟 Free and open to the public — no RSVP required.


🎨 Make Your Own Altar: Kids Workshop

📍 River Level Atrium
🗓 Saturday, Oct. 25 | 2–3:30 p.m.

Perfect for kids 12 and under, this interactive workshop led by local artist Mary Carmen Sessions teaches the traditions of Día de los Muertos through hands-on art projects. Children will create tissue paper marigolds, colorful papel picado, and mini pan de muerto from modeling clay while learning the meaning behind each symbol.

🎟 Tickets: $25 per child (includes supplies, drink, and snacks) — purchase tickets [here].


🍸 Spirits & Sips Altar Workshop (Adults Only)

📍 River Level Atrium
🗓 Saturday, Oct. 25 | 6–7:30 p.m.

An evening for adults to sip, socialize, and create. Guests will design their own mini altar while enjoying a signature cocktail and learning about the cultural significance of altar traditions.

🎟 Tickets: $55 per person (includes cocktail and altar kit) — purchase tickets [here].


🖼️ Monthly Art Fair: Día de los Muertos Edition + CAST School Art Reveal

📍 River Level Atrium
🗓 Sunday, Oct. 26 | 11:30 a.m.–3 p.m.

This special edition of Hotel Contessa’s monthly art fair transforms the atrium into a lively marketplace of local artists and artisans, featuring Día de los Muertos–inspired works. Guests can also enjoy a student art reveal from CAST School, where young artists collaborate with professional mentors.

🎟 Free and open to the public — no RSVP required.


👻 Spooky Spa Halloween Party

📍 Rooftop Spa
🗓 Thursday, Oct. 31 | 6–9 p.m.

Cap off the month with an adults-only Halloween celebration at Hotel Contessa’s rooftop spa. Enjoy spa and jacuzzi access, themed demos, light bites, spooky cocktails, and a crystal sound bath experience. Guests can sign up for up to three spa sessions, including chair massages, Japanese head spa demos, infrared sauna services, and cold plunge stretch sessions.

The evening also includes adult trick-or-treating, a costume contest, and complimentary parking.

🎟 Sound bath tickets: $30 per person (limited availability; RSVP required)


📍 Hotel Contessa
306 W. Market St.
San Antonio, TX 78205

October Events You Won’t Want to Miss at Pearl

From Diwali to BBQ, there’s something for everyone this fall. Photo: Pearl

🎃 October at Pearl: A Month Full of Music, Food, and Community Fun

Fall has officially arrived, and there’s no better place to soak it all in than Pearl. As the air turns crisp and the days grow shorter, Pearl transforms into a vibrant hub of activity — filled with live music echoing through the courtyards, the scent of barbecue and baked goods drifting from the Food Hall, and the joyful buzz of friends and families gathering under twinkle lights. (Pearl, 2025)

Whether you’re here for the flavors, the fashion, or the fun, October is packed with can’t-miss events for every mood and moment.

Below is your guide to everything happening across Pearl this month — from one-night-only experiences to free community favorites that make Pearl the heart of San Antonio in the fall.


🌟 One-Night-Only Events

Runway at Stable Hall

📅 Thursday, October 16
A fashion show co-chaired by Cody Shown and Lisa Longoria Scott, benefiting the San Antonio Food Bank’s flood relief efforts. Voted Best Fashion Show in San Antonio.
💲 18+ | Ticketed Event


Pullman Market’s Smoke & Fire Celebration

📅 Saturday, October 18
A first-of-its-kind gathering of 10 celebrated pitmasters. Enjoy BBQ tastings, live-fire demos, craft beverages, and live music — all family-friendly.
💲 General Admission: $77.08 (taxes & fees included)
💲 VIP: $146.39


Ladino’s Birthday Cookout

📅 Sunday, October 19
Celebrate Ladino’s 3rd birthday with bites from Mezquite, Pullman Market, and The Jerk Shack, plus live music, balloon art, and face painting.
💲 Adults: $55 (includes 5 food & beverage tickets)
💲 Kids: $20 (includes 2 tickets)


Diwali at Pearl

📅 Wednesday, October 22
Celebrate the Festival of Lights with themed vendors, delicious food and drinks, live entertainment, and cultural showcases. A family-friendly evening of light, love, and community.
💲 Free Event


It’s a 2000s (Halloween) Party

📅 Friday, October 31
The Y2K throwback dance party returns to Stable Hall! Bring your best Halloween costume and relive the early 2000s in style.
💲 Tickets: $20–$31


💪 Fitness Get-Togethers

ACTIVATE Boot Camp

📅 Tuesdays through December
Join ACTIVATE for free fitness sessions designed to boost physical and mental well-being.
💲 Free


📽️ Weekly Rituals

Movie Mondays

📅 Every Monday starting October 20 | Sunset at Pearl Park
Catch your favorite films under the stars! Bring a blanket or chair and grab snacks from the Food Hall.
💲 Free / Cost of purchase


Pearl Farmers Market

📅 Every Saturday
Shop local produce, meats, and handmade goods from South Texas farmers and ranchers.
💲 Free / Cost of purchase


Pearl Makers Market

📅 Every Sunday
Explore culinary-inspired home goods and one-of-a-kind artisan finds.
💲 Free / Cost of purchase


Si Art San Antonio Pop-Up Market

📅 Saturday, October 18 | Larder, Brewmeister Alley
Discover ceramics, photography, paintings, and prints from local artists.
💲 Free / Cost of purchase


🎶 Live Music Lineup

Chavela: Album Release Party

📅 Sunday, October 19
Celebrate San Antonio artist Chavela’s debut album live.
💲 Ticketed Event


Performances at Jazz, TX

📅 Ongoing
From Broadway reimaginings to Latin Jazz Nights, there’s always something new on stage.
💲 Ticketed Events


Live Music at Otto’s Ice House

📅 Fridays by the River
Relax with a drink in hand, river views, and live country tunes.
💲 Free / Cost of purchase


Sternewirth Sessions at Hotel Emma

📅 Sundays, Mondays, and Wednesdays
Enjoy a rotating lineup of Texas and national artists at the cozy tavern inside Hotel Emma.
💲 Free / Cost of purchase


No matter your vibe—music, food, fashion, or fitness—there’s something happening for you this October at Pearl. Grab your friends, mark your calendars, and make the most of fall in San Antonio!