Tag: Michelada mix

Savor the Flavor: Twang’s Perfect Dry January Cocktail Recipe

Enjoy Dry January with Twang’s Miche-Nada Recipe. Photo: Twang, used with permission.

Dry January has gained popularity as a way for individuals to reduce their alcohol consumption, often for health reasons. By committing to a month of sobriety, participants can experience immediate benefits, such as improved sleep, increased energy, and better hydration. It provides an opportunity to reset habits, assess personal drinking patterns, and evaluate how alcohol affects overall well-being. Many people find the challenge empowering, with the support of a growing community engaging in the same commitment. Dry January also offers a break from the pressures of social drinking, promoting mindfulness and a healthier approach to alcohol consumption in the long term.

With the Dry January movement gaining popularity on social media, I want to share a refreshing, non-alcoholic recipe from Twang, a sensational Tex-Mex-inspired, family-driven company infamous for its bold blends of flavored salts, sugars, and spices since 1986. (Twang, 2025)

To celebrate Dry January, Twang offers a twist on the classic Michelada —the Miche-Nada. Made with Twang’s Reserve Michelada Mix in flavors like classic, spicy, or pickle; this drink packs a punch with all-natural ingredients, including real lime juice, ancho chiles, and organic Worcestershire sauce. For the ultimate experience, top it off with Twang’s zesty Drink Rimmers in varieties like chile lime, grapefruit, dill pickle, and more.

The 16oz Michelada Mix is just $7, conveniently packaged for easy shipping, while Drink Rimmers are $5 for 4oz of unbeatable flavor. Twang is available in-store in all 50 states and ships nationwide, ensuring every abstemious friend or family member can easily enjoy.

Twang Miche-Nada

Ingredients:
• Twang Reserve Michelada Cocktail Mix (classic, spicy, or pickle flavors)
• Twang Rimming Salt (chile lime, grapefruit, dill pickle & more flavors)
• Ice
• Sparkling water
• Lime wedge

Directions:

  1. Rim your glass with your choice of Twang’s Rimming Salt
  2. Add some ice to your glass
  3. Add your choice of Twang Reserve Michelada Mix
  4. Add sparkling water
  5. Garnish with a lime wedge

Twang announces Twang Reserve Michelada Cocktail Mix

twangmichelada
Twang’s new michelada cocktail mix will be available in August. Photo: Twang, used with permission.

Twang Partners, Ltd. announces the launch of its first-ever liquid product, Twang Reserve Michelada Cocktail Mix, to be available starting in August 2019. The formula is 85% juice-based and is made with all-natural ingredients including a seven-vegetable blend, organic Worcestershire sauce, ancho chilies, real lime juice and no preservatives or corn syrup. This premium product is a top-shelf option for consumers and retailers looking for an authentic, south of the border, Mexican cultural beer drinking experience. (Twang, 2019)

Twang’s new high-quality mix can be used to quickly and conveniently create the perfect michelada, the popular beer cocktail that is native to Mexico, well regarded in Texas, and quickly gaining fans throughout the United States. The prepared mix works best with Mexican beers and domestic lagers and is commonly referred to as a milder version of its American cousin, the Bloody Mary.  A michelada, known in Mexico as a “cerveza preparada,” is often made with beer, lime juice, sauce, spices, tomato juice and chili peppers. It is typically served in a chilled, salt-rimmed glass. Twang’s michelada mix takes out all of the guesswork and hassle by having already created a perfectly balanced blend.

The package design for Twang Reserve Michelada Cocktail Mix features classic calaveras (skeletons) Mexican art, which gained fame during the Mexican Revolution and has seen a recent resurgence in popularity. Bottles range in size and price, including $5.99 to $6.99 for a 16 oz. glass bottle and $8.99 to $10.99 for a 32 oz. glass bottle, ideal options for at home gatherings, bars and restaurants. There is also a small plastic bottle that is a perfect single-serve option and will range in price from $1.99  to $2.49 and will be available at convenience, liquor and select grocery stores.

Twang Reserve Michelada Cocktail Mix provides consumers with an authentic Mexican recipe, produced in Texas, that allows at-home bartenders to garnish the drink, based on personal preferences and create their own customized version. While originally created to be combined with beer, the mix has versatile uses and can also be mixed with a variety of spirits and non-alcoholic beverages to create a delicious, spirit-free cocktail. The rollout of Twang Reserve Michelada Cocktail Mix in Texas is slated for the beginning of August and will be available in stores such as Spec’s. Aside from Texas, Twang has future plans to launch in the Southwest sometime in 2020.

“We’ve been perfecting this formula for quite some time but with our 33-year reputation on the line, we wanted to make sure we got it right. We’re excited to provide fans with this unique, convenient michelada mix inspired by our family’s favorite recipe.”- Elysia Treviño-Gonzales, Chief Executive Officer for Twang