October Events You Won’t Want to Miss at Pearl

From Diwali to BBQ, there’s something for everyone this fall. Photo: Pearl

🎃 October at Pearl: A Month Full of Music, Food, and Community Fun

Fall has officially arrived, and there’s no better place to soak it all in than Pearl. As the air turns crisp and the days grow shorter, Pearl transforms into a vibrant hub of activity — filled with live music echoing through the courtyards, the scent of barbecue and baked goods drifting from the Food Hall, and the joyful buzz of friends and families gathering under twinkle lights. (Pearl, 2025)

Whether you’re here for the flavors, the fashion, or the fun, October is packed with can’t-miss events for every mood and moment.

Below is your guide to everything happening across Pearl this month — from one-night-only experiences to free community favorites that make Pearl the heart of San Antonio in the fall.


🌟 One-Night-Only Events

Runway at Stable Hall

📅 Thursday, October 16
A fashion show co-chaired by Cody Shown and Lisa Longoria Scott, benefiting the San Antonio Food Bank’s flood relief efforts. Voted Best Fashion Show in San Antonio.
💲 18+ | Ticketed Event


Pullman Market’s Smoke & Fire Celebration

📅 Saturday, October 18
A first-of-its-kind gathering of 10 celebrated pitmasters. Enjoy BBQ tastings, live-fire demos, craft beverages, and live music — all family-friendly.
💲 General Admission: $77.08 (taxes & fees included)
💲 VIP: $146.39


Ladino’s Birthday Cookout

📅 Sunday, October 19
Celebrate Ladino’s 3rd birthday with bites from Mezquite, Pullman Market, and The Jerk Shack, plus live music, balloon art, and face painting.
💲 Adults: $55 (includes 5 food & beverage tickets)
💲 Kids: $20 (includes 2 tickets)


Diwali at Pearl

📅 Wednesday, October 22
Celebrate the Festival of Lights with themed vendors, delicious food and drinks, live entertainment, and cultural showcases. A family-friendly evening of light, love, and community.
💲 Free Event


It’s a 2000s (Halloween) Party

📅 Friday, October 31
The Y2K throwback dance party returns to Stable Hall! Bring your best Halloween costume and relive the early 2000s in style.
💲 Tickets: $20–$31


💪 Fitness Get-Togethers

ACTIVATE Boot Camp

📅 Tuesdays through December
Join ACTIVATE for free fitness sessions designed to boost physical and mental well-being.
💲 Free


📽️ Weekly Rituals

Movie Mondays

📅 Every Monday starting October 20 | Sunset at Pearl Park
Catch your favorite films under the stars! Bring a blanket or chair and grab snacks from the Food Hall.
💲 Free / Cost of purchase


Pearl Farmers Market

📅 Every Saturday
Shop local produce, meats, and handmade goods from South Texas farmers and ranchers.
💲 Free / Cost of purchase


Pearl Makers Market

📅 Every Sunday
Explore culinary-inspired home goods and one-of-a-kind artisan finds.
💲 Free / Cost of purchase


Si Art San Antonio Pop-Up Market

📅 Saturday, October 18 | Larder, Brewmeister Alley
Discover ceramics, photography, paintings, and prints from local artists.
💲 Free / Cost of purchase


🎶 Live Music Lineup

Chavela: Album Release Party

📅 Sunday, October 19
Celebrate San Antonio artist Chavela’s debut album live.
💲 Ticketed Event


Performances at Jazz, TX

📅 Ongoing
From Broadway reimaginings to Latin Jazz Nights, there’s always something new on stage.
💲 Ticketed Events


Live Music at Otto’s Ice House

📅 Fridays by the River
Relax with a drink in hand, river views, and live country tunes.
💲 Free / Cost of purchase


Sternewirth Sessions at Hotel Emma

📅 Sundays, Mondays, and Wednesdays
Enjoy a rotating lineup of Texas and national artists at the cozy tavern inside Hotel Emma.
💲 Free / Cost of purchase


No matter your vibe—music, food, fashion, or fitness—there’s something happening for you this October at Pearl. Grab your friends, mark your calendars, and make the most of fall in San Antonio!

Pearl’s fall events include tribute to pollinators, an herb festival, and a Día de los Muertos community altar

Pearl’s Día de los Muertos community altar will be available to for the community to view and share memories of loved ones. Photo: Pearl, used with permission.

Pearl is excited to announce various programs and events happening on campus this fall. This coming season, Pearl will host initiatives, an herb festival, and is also collaborating with local artists to create a community altar to celebrate Día de los Muertos. (Pearl, 2021)

“Pearl enjoys bringing the San Antonio community together and is excited to keep those experiences going this year after we were unable to do so in 2020. Our programming this fall will showcase food, culture, and arts from around the city.” – Pearl’s Chief Operating Officer Mesha Milsap

The 2021 fall programming is as follows:

Pearl Farmers Market and Pollinator Appreciation Month – October 1 – October 31
Pearl will continue to host the Farmers Market on Saturdays from 9a.m. to 1p.m. and its Makers Market on Sundays from 10a.m. to 2p.m. throughout the fall season. Guests can shop local fresh produce and goods at the nationally recognized Farmers Market each weekend.

In recognition of Pollinator Appreciation Month in October, Pearl is partnering with the Texas Butterfly Ranch to highlight the role pollinators play in the local food ecosystem. Through showcasing products at Farmers Market, sharing digital content, and introducing special signage on property highlighting host plants, Pearl brings awareness to pollinators and their role in making so many things possible.

Herb Festival: Parsley – October 16
The market will also host the 30th Annual Herb Market on Saturday, October 16 from 9a.m. to 1p.m. and will feature specialty herbs and other items. The featured herb of the year is Parsley (Petroselinum). A cooking demonstration is scheduled from 12p.m. to 1p.m. showcasing herbs and how to cook with the herb of the year. There will be activities for adults and children alike, experts to ask gardening questions, and fresh samples to take home.

Día de los Muertos – October 30 through November 7
Pearl continues its annual tradition of celebrating Día de los Muertos (celebrated November 1-2), with a community altar created by local artists and sisters, Manola and Maria Ramirez. The sisters are part of the all-female collaborative space, Lavaca Studios. The altar is dedicated to the San Antonio community and their loved ones who have passed away. The artists will use ethereal elements in the space like cempasúchil (marigolds), papel picado, and strands of tinsel to give visitors the feeling that they are walking into a place of worship. The focal point will be a tinsel heart as the centerpiece of the altar. The altar will be available to the public to view and share remembrances of loved ones from October 30 through November 7. Visitors can participate by lighting a digital candle for their loved ones who have passed.

Pearl is a dynamic neighborhood built around the historic Pearl Brewery, which operated from 1883 to 1999. Located just north of downtown San Antonio on the banks of the San Antonio River, it is home to architecturally significant buildings like the brewhouse and stable—both built in 1894—and numerous plazas. Today, Pearl is home to dozens of unique culinary concepts, one-of-a-kind retail, weekend markets, residential communities, innovative office tenants, the San Antonio campus of the Culinary Institute of America, and the award-winning Hotel Emma. Pearl is a vibrant district where community gathers to play, work, and live; it is a place where things are made and celebrated with purpose and sincerity. We invite all to gather and experience the best of what San Antonio has to offer.