Twang partners with Alamo Beer Company for new Spicy Michelada VIVA Beer

Twang-partnered VIVA Beer launches on May 5, 2024. Photo: Twang, used with permission.

Twang is excited to announce its collaboration with local beloved brewery—Alamo Beer Company—for a new Spicy Michelada flavored VIVA Beer. The new beer, launching May 5, is crafted with Twang’s Spicy Michelada Mix. It will be available for purchase at Alamo Beer Company at the launch party and will be available for purchase in 19.2 ounce tallboy cans from the brewery. (Twang, 2024)

“We are so thrilled to partner with our good friends at Alamo Beer Company. Our Spicy Michelada Mix pairs perfectly with VIVA Beer, so it felt like a great collaboration to bring a delicious taste of flavors that San Antonians can raise a glass to.” – Twang CEO Elysia Treviño-Gonzales

In honor of the Spicy Michelada VIVA Beer launch, Alamo Beer Company and Twang are hosting a Launch Party from 11a.m. to 4p.m. on Sunday, May 5. The new beer will be available for purchase in 19.2 ounce tallboy cans to be enjoyed at the brewery and to-go. Vendors like El Retonito, Bad USA, AJ’s Snack Shack, NeighborPhood, To the Moon Creations, and more will also be set up at the event for guests to enjoy.

“Twang has been the perfect partner for our newest VIVA Beer brand. Prioritizing quality, flavor and community is at the core of VIVA and Twang. We hope San Antonio and beyond is as excited to try the new Spicy Michelada Beer as we are to share it with everyone.” – Alamo Beer Company Founder/CEO Eugene Simor

The Spicy Michelada VIVA Beer is available for purchase in 6-pack and 12-pack options in addition to single tallboy cans at the brewery. The single tallboy cans are available for purchase at all H-E-B locations across San Antonio and New Braunfels, select convenience stores across both cities, and at Go Rio in San Antonio.

Established in 1986, Twang Partners, LLC is a trailblazing Latino-founded company dedicated to crafting premium-flavored salts, sugars, and seasoning blends. With a rich history spanning over three decades, Twang consistently delivers top-quality products authentically made to enhance the taste, appearance and enjoyment of food and beverages. At the heart of Twang’s diverse portfolio are grab and go Flavored Salts, Beer Salts, Drink Rimmers, and an All-In-One Michelada Cocktail mix. Additionally, Twang specializes in crafting blends tailored for the food service industry. Our commitment to quality and innovation has driven successful collaborations with top food and beverage companies worldwide, resulting in custom toppings and inclusions that redefine culinary experiences.

Since December 2014, Alamo Beer Company has proudly brewed the only beer to bear the ALAMO name since the start of Prohibition in 1919. And just like the stories of The Alamo Defenders, the history of our beer is our courageous, independent, unrestrained and true to itself. Alamo Beer Company and VIVA Beer merged together in 2022. Since then, they have been working hand in hand to craft exceptional experiences, celebrate the essence of San Antonio, and raise a toast to the vibrant craft beer culture that defines our beloved city.