
Beloved local clothing store, Niche, is celebrating 25 years in business this spring and summer with multiple events from April through August. The fashion brand was founded in 1997 by mother/daughter team Nilgün and Ayse Derman. Niche’s flagship boutique is located at Pearl. In honor of the brand’s 25th anniversary, the clothing company will host sewing classes, trunk shows, a birthday party featuring special sales, a fashion show, and more. (Niche, 2022)
The Niche 25th Anniversary Fashion Show, scheduled for May 19, will be the highlight and largest event of the series, featuring an in-store fashion show with special discounts, a selfie wall, wine, cocktails, and gift bags for guests. Space is limited so guests are encouraged to reserve a spot through the Eventbrite link HERE.
“We are so excited to celebrate 25 years in business! People tell us that when they wear Niche, they can count on always getting compliments on their outfits,” said Niche Co-owner Ayse Derman. “Not only do we want you to feel good because you look good, but we pay attention to the cuts and the textiles so it also feels good to wear.”
A full list of Niche’s 25th anniversary events include:
- April 13, 2022: Stitch at Niche Sewing Workshop – Niche Store from 5:30p.m. – 7:30p.m.
- The topic for this class is the Sashiko method of mending. Participants will learn basic hand sewing stitches used to mend and reinforce garments. Materials will be provided. RSVP via the Eventbrite link HERE, space is limited.
- April 28 – 29, 2022 – Fall Trunk Show – Niche Store from 11a.m. – 6p.m.
- Browse and place advance orders for the Fall 2022 collection, delivered in July/August. Each Niche clothing item is locally designed and made with the majority of products used being sourced from environmentally responsible companies. This both helps reduce the shipping cost and remove unnecessary waste associated with fashion.
- May 7, 2022 – Claudia Lobao Trunk Show – Niche Store from 11a.m. – 3p.m.
- Meet the designer and shop the new collection from San Antonio based jewelry designer Claudia Lobao
- May 14 – Pop-Up with La Coronita hats – Niche at Pearl store from 11a.m. – 3p.m.
- Shop handmade and customizable hats from local company La Coronita. In store with owner Roma Villavicencio.
- May 19, 2022 – 25th Anniversary Fashion Show – Niche Store from 6p.m. – 8p.m.
- Niche will host an in store retrospective fashion show during an evening that includes special discounts, wine, cocktails, and gift bags for guests. Space is limited – to reserve your spot on the guest list visit HERE.
- May 20 to 31, 2022 – 25th Anniversary Gallery – Niche Store from 11a.m. – 6p.m. Monday – Friday / 10a.m. to 6p.m. on Saturday / 11a.m. – 4p.m. on Sunday
- Visit Niche for a gallery style retrospective of highlights from 25 years of Niche collections. Guests can also shop special reissues of some of the most beloved styles from seasons past. Garments will be on view during store hours, and open to the public.
- June 9, 2022 – Swap + Shop – Niche Store Courtyard from 4p.m. – 7p.m.
- Guests are invited to bring a new or gently worn Niche item from past collections and swap it with another Niche garment. Wine will be available for customers 21+.
- June 15, 2022 – Stitch at Niche Sewing Workshop – Niche Store from 5:30p.m. – 7:30p.m.
- The topic for this class is the Sashiko method of mending. Participants will learn basic hand sewing stitches to be used to mend and reinforce garments. Materials will be provided. RSVP via the Eventbrite link HERE, as space is limited.
- June 25, 2022 – Nilgün & Ayse’s Birthday Party – Niche Store from 10a.m. – 6p.m.
- Celebrate the dynamic mother-daughter duo’s birthday and their 25 years in business. Guests will receive 25% off one clothing item and will be able to enjoy some sweets and bubbles.
- August 18 – 19, 2022 – Sidewalk Sale – Pearl from 11a.m. – 6p.m.
- Join Niche and additional Pearl retailers for a sidewalk sale. Niche will have some deep discounts for guests to take advantage of on these two dates. Subscribe to Pearl’s newsletter for more information closer to date plus additional event information here.
Niche is a modern apparel collection with rich textiles & textiles and distinctive architectural details. It is available in high-end boutiques across the country. Designer Nilgün Derman founded the brand in the mid-90s in a small cottage nestled in a “niche” of live oak trees in Castle Hills, Texas. What started as a small artwear group evolved into the ready-to-wear collection it is today. Nilgun, her daughter Ayse Derman, and their dedicated team continue to design and make the collection in Central Texas. The flagship boutique, Niche at Pearl is located at the Historic Pearl in San Antonio, Texas across the San Antonio River from company headquarters. The collection draws inspiration from this energetic district of culture and creativity in the Alamo City. Stitch at Niche, a curated fabric store & project space, is also located within the boutique where you can find unique DIY kits, gorgeous textiles by the yard, trims, interesting buttons and sewing thread.

