Lone Star Brewing has launched a special line of merchandise inspired by throwback Lone Star designs from the 1960s and 1970s. The merchandise items include shirts, hats and a brand new belt buckle. The merchandise is available for purchase online starting now until it sells out. (Lone Star Brewing, 2022)

The merchandise line was created in partnership with O.G. Lone Star, a purveyor of vintage Lone Star memorabilia. The new limited shirts, hats and belt buckle are inspired by the nostalgia of the retro Lone Star branding. Only 100 belt buckles will be sold and come with a certificate of authenticity. The items were all created with the help of Morgan Mercantile based in Fort Worth, Texas. 

“The 1960s and 70s produced plenty of classic Lone Star branding that have since become highly sought after items in the decades following,” said Senior Marketing Director, Emily Hoyle. “Knowing that, we wanted to give a nod to that nostalgia and reproduce some of the retro items just in time for holiday gift giving. We’re excited to bring a little joy and a little bit of Lone Star to folks this holiday season.”

The new brass belt buckle is reminiscent of old Lone Star beer signs that can still be found in bars throughout the state. The shirts and hats are reprints of previously retired designs.

Lone Star Brewing Co., the makers of Lone Star Beer “The National Beer of Texas” and Lone Star Texas Light Beer, has been proudly brewing beer in Texas since 1884. Since its founding, Lone Star has partnered with local communities throughout the state, supporting Texas-specific charities and organizations. Lone Star Brewing Co. is owned by Pabst Brewing Company, one of the largest independently owned American brewing companies.