Fully mature agave, natural spring water, and the Jalisco, Mexico sunshine are the only three things inside Aguasol’s distinctive, ridged bottle. Named for its simplicity, Aguasol was born backstage at a live music festival, through a bolt of inspiration from the brains of Charles Attal (co-founder of C3 Presents) and Eduardo “Eddie” Margain (co-founder of Austin FC). (Aguasol, 2023)

The two friends were enjoying the final weekend of Austin City Limits Music Festival 2017 when they found themselves feeling sluggish and slow after a weekend of celebrating. Between sets, Attal and Margain discussed their shared desire for a clean tequila, one without any sweeteners, glycerin, artificial flavors or colorings — only the essentials. They forged a pact to make a fine tequila made honestly, transparently, and traditionally from the best agave available.

Aguasol offers two additive free expressions — blanco and reposado. The reposado is produced using the same traditional process as the blanco, then aged in American bourbon barrels for three months. The tequila presents subtle hints of cooked agave with mild pepper and soft oak.

Aguasol is currently available throughout Texas in over 850 retail stores and 900 bars and restaurants. 

“We started selling it quietly earlier this year and the reception has been incredible. We sold over 5,500 cases in four months, and we’re on track to move 10,000 cases in eight months, all with zero marketing. – Charles Attal

Attal and Margain kicked things off by sharing their new tequila with the city they call home at Austin City Limits Festival 2023 in October, where it was served up throughout the park over the two festival weekends.

Proceeds are donated to the Careyes Foundation in Jalisco, which catalyzes innovative programs in education, environment, wellness, and the arts to improve the well-being of 12 rural communities along the South Pacific coast of Mexico.

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