Category: book releases

Innovation Intelligence: The New Strategy to Outpace Disruption

‘The Innovation Intelligence Advantage’ by Kris Poria and Jeff Penrose. Photo: Amazon

Book Spotlight: The Innovation Intelligence Advantage

How Leaders Close the Innovation Gap and Outpace Disruption

By Kris Poria and Jeff Penrose

Synopsis

In a world where technology evolves faster than organizations can adapt, most leaders face a widening gap between what they know they must achieve and what their systems can actually deliver. Traditional R&D, consulting, and procurement models were never built for today’s exponential pace of change and the cost of inaction has become catastrophic. (Amazon, 2026)

The Innovation Intelligence Advantage reveals a breakthrough solution: an entirely new organizational capability that helps enterprises, governments, and defense agencies stay ahead of disruption – Innovation Intelligence.

Drawing on real-world experience building the EarlyBirds Operational Innovation System, authors Kris Poria and Jeff Penrose show how organizations can:

  • Eliminate innovation blind spots.
  • Sense global shifts before competitors or adversaries.
  • Build resilient, sovereign supply chains.
  • De-risk multi-year programs with live intelligence.
  • Rapidly adopt emerging technologies.
  • Transform strategy into a dynamic, evidence-based capability.
  • Empower a future-ready workforce.
  • Unlock continuous innovation as an operational discipline.

With clear frameworks and practical insights, this book introduces the four mechanisms that redefine how organizations operate. Together, they form a living intelligence system that accelerates decision-making, strengthens resilience, and creates permanent strategic advantage.

The future belongs to those who can see change coming and act. Innovation Intelligence shows you how.

Whether you lead a Fortune 500 company, a government agency, a defense organization, or a large-scale transformation program, this book offers a proven path to outpace disruption and thrive in a volatile world.

About the Authors

Kris Poria – Kris is the Co-founder and CEO of EarlyBirds, leading a global Open Innovation and Intelligence Ecosystem. His mission is to help enterprises, governments, and defense organizations discover emerging technologies, anticipate disruption, and maintain a competitive advantage in a rapidly evolving world.

Jeff Penrose – Jeff is the Co-founder and COO of EarlyBirds. An ICT specialist with deep international experience across the private and public sectors, Jeff has held senior executive and technical roles focused on solving complex problems. He holds a Graduate Diploma in Executive Leadership and is a staunch advocate for continuous learning.

Paul Zarou’s ‘Unbreakable’ is a Modern Guide to Stoic Resilience and Mental Strength

‘Unbreakable’ by Paul Zarou. Photo: Amazon

Book Spotlight: Unbreakable

Mastering Resilience Through Adversity by Paul Zarou

Overview

Unbreakable: Mastering Resilience Through Adversity is a practical, compassionate, and empowering guide designed to help readers withstand life’s toughest challenges and grow stronger because of them. Rooted in Stoic philosophy and grounded in real-world application, the book offers a human approach to mastering emotional, mental, and situational resilience.

Structured around 20 thematically rich chapters, Unbreakable explores the complex realities of:

  • Anxiety and Burnout
  • Grief and Loss
  • Imposter Syndrome
  • Career Uncertainty
  • Internal Self-Doubt

Each chapter blends timeless wisdom with modern insight, offering reflective narratives, step-by-step tools, and a dedicated “Resilience Toolbox” to guide readers from self-awareness to meaningful action.

Why This Book Matters Now

This book is especially timely for readers aged 18 and up who are navigating the internal and external pressures of a hyper-visible, comparison-driven world. However, the lessons are universally applicable.

“Resilience is not perfection or toughness; it is the quiet, consistent decision to show up for yourself, again and again.”

At its heart, Unbreakable is about ownership, mindset, and endurance. It eschews self-help clichés in favor of a human guidebook for those ready to face life honestly and emerge stronger.

About the Author: Paul Zarou

Paul Zarou is a seasoned leader, compassionate mentor, and fervent advocate for the transformative power of empathy. With over two decades of experience in the financial services industry, Paul has dedicated his career to fostering environments where compassion thrives.

A Legacy of Insight

Paul is the author of several impactful titles, including:

  • Compassion Unleashed
  • The I and The R
  • Seeing the Gold

Professional Impact

In addition to his writing, Paul is the founder of GRCSAC, where he provides one-on-one coaching for professionals and emerging leaders. His practice is rooted in empathy, realism, and personal empowerment, helping clients overcome self-doubt and unlock their full potential.

Paul believes that true leadership begins with a genuine connection to oneself and extends outward to embrace the diverse perspectives of others. Through Unbreakable, he invites you to recognize your capacity not just to survive hardship, but to thrive in spite of it.

How to Thrive in the Corporate Environment: A Roadmap to Peak Performance

‘The Success Guide’ is the new book by Edward Bjustrom on building a trust-based workplace culture. Photo: Amazon

Leading with Purpose: A Roadmap to Corporate Excellence

Success in business is not just about what you achieve; it’s about how you lead. In today’s fast-paced, highly regulated corporate world, the bridge between a good leader and a great one is often built on trust, emotional intelligence, and operational clarity. Today’s book spotlight features a guide designed to help you navigate those exact complexities.

Book Spotlight

The Success Guide: How to Thrive in the Corporate Environment A Focused Roadmap for Achieving Peak Performance, Leadership Excellence, and Building a Trust-Based Culture by Edward Bjurstrom

Overview

Drawing on over forty years of experience in the biotech and pharmaceutical industries, Edward Bjurstrom provides proven, actionable strategies that apply across any high-stakes business environment. (Amazon, 2026)

Whether you’re stepping into your first leadership role or guiding a large organization through massive growth, this book equips you to lead with clarity, integrity, and influence.

What You’ll Discover Inside:

  • Leadership Presence: Cultivate emotional intelligence and self-awareness.
  • High-Performing Teams: Learn to build a foundation of trust and accountability.
  • Navigating Complexity: Manage regulatory and operational hurdles without compromising results.
  • Strategic Alignment: Sync your vision, mission, and culture for sustained success.

Perfect for readers of Dare to Lead by Brené Brown, Leaders Eat Last by Simon Sinek, and Atomic Habits by James Clear.

About the Author: Edward Bjurstrom

Edward Bjurstrom brings over 40 years of biopharmaceutical leadership to his writing, coaching, and consulting. His career has been dedicated to operational excellence in producing life-saving medicines.

  • The Amgen Years: A chemical engineer by trade, Edward spent 18 years helping Amgen grow from a promising startup into a global pharmaceutical leader.
  • The Gilead Chapter: Following a successful stint as a consultant for small biotech firms, he took on a senior leadership role at Gilead Sciences, overseeing Southern California manufacturing operations.
  • A New Legacy: After retiring in 2023, he launched a consultancy dedicated to supporting leaders in highly regulated industries, where the weight of compliance often amplifies the pressures of leadership.

Take Control of Your Career

Don’t just manage, lead. It’s time to create a legacy built on trust, performance, and purpose.

Are you ready to elevate your leadership? Grab your copy of The Success Guide today and start transforming your organization.

‘Ashes of the Republic’ Book Review: A Chilling Vision of a Dystopian America

‘Ashes of the Republic’ by James Chesterton. Photo: Amazon

Related post: The Future Is Now: ‘Ashes of the Republic’ by James Chesterton

Book Review: Ashes of the Republic by James Chesterton

Ascent of Dennison Series, Book One

Release date: April 28, 2026.

The Premise: A Republic in Ruins

In the year 2046, the “blueprint” for authoritarian rule is no longer theoretical, it’s fully operational. Ashes of the Republic presents a chilling vision of a United States overtaken by Christian Nationalism. In this near-future dystopia, liberalism is a punishable offense, women’s bodies are governed by data, and AI has replaced human medical professionals.

The Catalyst (2026)

The narrative begins in the Western U.S. with Charity, a young prodigy with degrees from Oxford and Johns Hopkins. As a rising star at Dennison Robotics, Charity works closely with Iwanna Dennison, the President’s daughter and the de facto leader of the American Christian Right.

When a project meeting turns into a heated disagreement, Charity is fired. Realizing she is now a target of the burgeoning regime, she turns to her estranged, wealthy father. He helps her “vanish,” providing her with a new identity and they are only to contact each other once a year, on her birthday.

The Consequence (2046)

Twenty years later, Charity is gone, replaced by Lily Osbourne. Living a quiet, anonymous life in Colorado, Lily is dating Jeff Maslow, a former teacher who lost his job after a copy of Walt Whitman’s Leaves of Grass was discovered during a routine body search.

Their fragile peace is shattered during a routine airport screening. A TSA agent informs Lily that she is pregnant, an unregistered state that is strictly controlled by the Republic. In this world:

  • All pregnancies are flagged immediately.
  • Fetuses are issued Social Security numbers at conception.
  • The state is notified of “unauthorized” biological activity.

As Lily and Jeff fight for survival, Iwanna Dennison continues her psychotic climb to the highest reaches of power.

Why This Novel Stings

James Chesterton’s writing feels less like speculative fiction and more like an inevitability unfolding in slow motion. The grounded realism makes it a stand out in modern literature.

Key Themes & Highlights:

  • Plausible Terror: The systems of control, AI-driven healthcare, reproductive tracking, and algorithmic governance, are presented as logical extensions of technology we use today.
  • The Reversal of the American Dream: In a haunting role reversal, the novel depicts people fleeing from the United States into Canada.
  • Relatable Stakes: While the political themes are heavy, the emotional base remains the relationship between Lily and Jeff, two people trying to maintain their humanity in a system designed to strip it away.

Final Verdict

Ashes of the Republic is a stark reflection of the present pushed to its logical extreme. Chesterton excels at grounding high-concept political thriller elements in vivid, descriptive prose.

“The sun’s oppressive presence in the sky had retreated to a warm and more docile position just beneath the horizon.”

Recommended for: Fans of The Handmaid’s Tale, political thrillers, and speculative fiction that isn’t afraid to be provocative.

Rating: ⭐⭐⭐⭐ (4/5) A solid, unsettling start to the Ascent of Dennison Series.

“There was nothing to be said. Lily and Jeff held hands, staring out the window at the swarms of broken people everywhere. At night, they were frightening. In the day, they were heartbreaking.”

*Thank you to Meryl Moss Media and NetGalley for the Advance Reader Copy (ARC) for review consideration. I haven’t been compensated for this review and all views and opinions expressed are my own.

The Future Is Now: ‘Ashes of the Republic’ by James Chesterton

‘Ashes of the Republic’ is the forthcoming new speculative thriller by James Chesterton. Photo: Amazon

New Book Spotlight: Ashes of the Republic

A Dark Speculative Thriller by James Chesterton

In James Chesterton’s dark and thrilling futuristic satire, Ashes of the Republic, the year is 2046 and Christian Nationalism has fully consolidated power. Evidence of liberalism is subject to punishment, women’s bodies are governed by data, medical professionals have been replaced with AI, and the blueprint for authoritarian rule is no longer theoretical, it’s fully operational. It will be released on April 28 and is available for pre-order. (Meryl Moss Media, 2026)

The Plot: A Fragile Invisibility Shattered

At the center of the story is Lily Osbourne, a gifted technologist who once helped build the very systems that now govern daily life. After crossing her employer, Dennison Robotics CEO Iwanna Dennison, Lily is cast out of power and retreats into quiet anonymity.

That fragile invisibility shatters during a routine airport screening when a TSA agent informs her that she is pregnant, a state strictly controlled by the government.

In the Republic, all unregistered pregnancies are flagged. The fetus is issued a Social Security number immediately. The state is notified, and the body is no longer one’s own.

Lily and her boyfriend, Jeff Maslow, a former professor once arrested for the “crime” of reading Walt Whitman, must find a way to survive. Meanwhile, Iwanna Dennison claws her way to the highest reaches of power, driven by a psychotic and relentless ambition.

Where Fiction Meets Reality

Deeply rooted in current events, Ashes of the Republic draws from real-world debates surrounding:

  • Reproductive surveillance and the erosion of privacy.
  • The fusion of religion and state power.
  • The role of AI and data in modern governance.

Policies and ideas that felt speculative during the novel’s early drafts have since emerged as real-world court rulings, legislative proposals, and political platforms. This isn’t distant dystopia; it is a “near-now” reality where the mechanisms of control already exist, waiting only for the removal of institutional limits.

Key Themes of the Republic

  • Theocratic Surveillance: The United States has transitioned into a state governed by religious authority and high-tech monitoring.
  • Performative Democracy: Elections still happen, but they no longer carry the weight of choice.
  • Criminalized Dissent: Opposing the status quo is a high-stakes legal risk.
  • Bureaucratized Freedom: Personal liberty is slowly being filed away by administrative systems and unchallenged executive power.

This isn’t your parents’ sci-fi. The tone is controlled, unsentimental, and wickedly funny, a fast-paced thrill ride full of twists and turns.

Ashes of the Republic is the first installment in the Ascent of Dennison series. These gripping political thrillers ask a terrifying question: What happens when legal, cultural, and moral guardrails are deliberately dismantled by leaders who believe themselves divinely justified and technologically unaccountable?

About the Author: James Chesterton

James Chesterton is the author of Ashes of the Republic and Holding Patterns, a financial crime thriller inspired by his 30 years in the banking industry.

A graduate of Hunter College, he began his career teaching high school English before earning an MBA from the University of Connecticut and transitioning into corporate banking. Chesterton’s work confronts the real-world consequences of power exercised at the highest levels.

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The Step-by-Step Guide to Implementing AI at Work (2026 Edition)

‘AI At Work’ is the new book on AI for nontechnical professionals by Kate Marshall. Photo: Amazon

New Book Spotlight: AI At Work by Kate Marshall

Stop wondering where to start with AI and start using it.

We all know AI is changing the professional landscape, but without a clear entry point, it’s easy to feel like you’re falling behind. AI at Work: A Step-By-Step Foundational Guide For Implementing AI eliminates the overwhelm by providing a proven, structured process to integrate generative AI into your daily routine. (Amazon, 2026)

This isn’t a collection of random tips or high-level theory; it is a practical roadmap designed to move you from initial setup to full workflow automation.

📘 Overview: AI Literacy Made Practical

Written specifically for non-technical professionals, this guide walks you through a system for bringing generative AI into your daily workflow. The best part? No technical background is needed. Each section is designed to be implemented in under 30 minutes, featuring:

  • Copy-paste-ready prompts
  • Actionable checklists
  • Step-by-step instructions
  • QR codes linking to updated digital resources and FAQs

🚀 What You Will Learn

This book covers the full spectrum of modern AI implementation, including how to:

  • Choose Your Tool: Compare ChatGPT, Claude, Gemini, Copilot, and Grok to find the best fit for your specific needs.
  • Master Prompting: Set up custom instructions and engineering techniques to get useful results on your first try.
  • Automate the Mundane: Triage emails, generate meeting notes, and handle repetitive tasks to save hours every week.
  • Build Reusable Workflows: Create SOPs, templates, and AI workflows for documents and presentations.
  • No-Code Automation: Use Zapier, Make, and Power Automate to build business systems without writing a single line of code.
  • Stay Secure: Navigate data classification, enterprise plans, and “Shadow AI” to ensure you’re using these tools safely.

👤 Is This Book For You?

AI at Work meets you where you are, whether you are an individual contributor, a manager, or an executive. This book is for you if:

  • You are drowning in repetitive work and ready to reclaim your time.
  • You want productivity tools that fit into your actual routine, not another app collecting dust.
  • You are done with the hype and want a beginner-friendly, structured system.
  • You want real outcomes: time saved, better workflows, and professional growth.

Note: The 2026 Edition is updated quarterly via QR codes to ensure you stay current with the rapid evolution of tools like ChatGPT, Claude, and Gemini.

About the Author

Kate Marshall helps professionals implement AI safely and effectively, drawing on over 20 years of experience in cybersecurity training, project management, and courseware development.

She is the founder of TheGrai, a consultancy focused on AI adoption, training, and governance. Kate works with executives, HR leaders, and small teams who know AI matters but don’t have time for endless experimentation.

‘Deadly Vision’ by T.D. Severin: A Gripping Review of the Award-Winning Medical Thriller

‘Deadly Vision’ by T.D. Severin. Photo: Partners in Crime Tours, used with permission.

Part of Partners in Crime Tours Virtual Book Tours

Book Review: Deadly Vision by T.D. Severin

“How much is a human life worth?”

Overview: A Breakthrough Worth Killing For

Imagine a technology so advanced that people would commit murder to keep it buried. In the high-stakes world of medical biotechnology, Dr. Taylor Abrahms is a pioneer. An expert in Medical Virtual Reality, Taylor is leading the “Virtual Heart Project,” a revolutionary fusion of AI and microsurgery at San Francisco University Medical Center.

But San Francisco is a political war zone. With a national healthcare crisis looming, Taylor’s research becomes a convenient scapegoat for warring factions. It’s supposed to be a scientific achievement but it quickly spirals into a fight for survival. Caught in a web of scientific sabotage, career destruction, and a string of murders targeting his team, Taylor must battle overwhelming odds to save his project and the life of someone he loves.

The Review: Where Sci-Fi Meets Suspense

Deadly Vision is a fast-paced medical thriller that expertly blends cutting-edge science with high-stakes political intrigue. The concept of performing life-saving procedures inside a digital simulation feels both futuristic and eerily plausible.

A High-Octane Opening

The story kicks off with a pulse-pounding sequence: Robert Chan is attacked in his own home and left for dead. When he arrives at the ER, he falls into the hands of Dr. Taylor Abrahms, who is just finishing an exhausting 24-hour shift. This single case becomes the catalyst for Taylor’s life to unravel.

Why It Stands Out

Severin creates a hostile environment within the medical procedural where the tension never lets up. Here is what makes this a must-read:

  • Political Relevance: The backdrop of a healthcare system in crisis adds a layer of depth that makes the plot feel incredibly timely.
  • The Horror Element: As a horror fan, I was pleasantly surprised. In an attempt to drive Taylor insane, his enemies sabotage the Virtual Heart Project coding, leading to “Stephen King-esque” hallucinations of his late mother and brother.
  • Vivid Imagery: Severin has a knack for atmospheric prose:

“The wind ran through the oak in the backyard, its branches scratching against the windows like a phantom clawing to get in. Or get out.”

Memorable Moments

Two scenes, in particular, will stick with you:

  1. The ER Crisis: The visceral moment Taylor takes a patient’s heart in his hands to keep it pumping.
  2. The Ghostly Vision: A horrific hallucination where Taylor’s mother reaches out to him, blurring the line between reality and simulation.

The Verdict

While the technical details are dense at times, they provide an authenticity that fans of Robin Cook or Michael Palmer will appreciate. Taylor is a resilient protagonist, balanced perfectly by his team: the comic-relief research partner Malcomb Bernard and the serious biomedical engineer Helen Yang.

Overall, Deadly Vision is a gripping exploration of greed, power, and the enduring strength of family.

“Anger rose in Taylor’s temples. This nightmare was never going to end. He was a faceless pawn in a game that he didn’t understand; manipulated and deceived by those he trusted.”

At a Glance

FeatureDetails
GenreMedical Thriller / Suspense
ThemesInnovation vs. Greed, Bio-ethics, Family, Survival
PacingFast-paced / Action-heavy
Recommended forFans of Robin Cook, Michael Palmer, and Horror

Pick up your copy today:

Amazon
Barnes & Noble
BookBub
Bookshop.org
Penmore Press

About the Author

T.D. Severin is a physician, surgeon, and internationally renowned professor of medicine. A prolific writer of both fiction and non-fiction since 1994, his work has appeared in journals worldwide.

Deadly Vision has garnered significant acclaim, winning the 2025 American Fiction Award and the 2025 International Impact Book Award. It’s also a finalist for several prestigious honors, including the Clive Cussler Adventure Writers Award.

*Thank you to Partners in Crime Tours and the author for my gifted copy for review as part of the tour. I haven’t been compensated for this review and all views and opinions expressed are my own.

Photo: Partners in Crime Tours

Partners in Crime Tours is hosting a giveaway. There will be ONE (1) winner, US ONLY, for this tour. The winner will receive a $25 Amazon Gift Card. The winner will be emailed and have 48 hours to respond or the prize will be awarded to a different contestant. Enter here.

‘Risk-First Software Development’: A New Framework for Modern Teams

‘Risk-First Software Development’ by Rob Moffat. Photo: Barnes & Noble

Book Spotlight: Risk-First Software Development: Volume 1: The Menagerie

By Rob Moffat

The software development world is crowded with different practices, metrics, methodologies, tools, and techniques. For example, metrics such as “number of open tickets,” “code coverage,” or “release cadence” give us a numerical feel for how things are going, while methodologies like Scrum, Waterfall, and Lean offer different approaches to organizing our work. (Barnes & Noble, 2026)

But what unites them all?

About Risk-First

The Risk-First perspective is that all of these practices and methodologies have one thing at their heart: managing risk. Risk isn’t just something that appears in a quarterly report; it actually drives every action we take in a project:

  • User Experience: A story about improving the user login screen reduces the risk of users failing to sign up.
  • Quality Assurance: When we write unit tests, we’re tackling the risk of bugs reaching production and defending against the risk of future changes breaking existing functionality.
  • Monitoring: Improving health indicators addresses the risk of an application failing without anyone noticing.
  • Feature Development: Implementing a new function mitigates the risk of users becoming dissatisfied and moving to a competitor.

Risk-First makes the case that better understanding the nature of these risks is critical to building software in the complex, interconnected domains we work in today.

About The Menagerie

This book is the first volume of the Risk-First series. It introduces the foundational case for viewing every activity on a software project as an attempt to manage risk. The second edition is now available.

The Menagerie introduces the wide variety of risks you’re likely to encounter, naming and classifying them to improve our collective understanding. The book aims to:

  1. Develop a Pattern Language for understanding software risk.
  2. Provide a practical framework for discussing how project activities change the balance of risks we are exposed to.

About the Author

Rob Moffat is a software developer with deep experience in the finance industry, having led regulatory, risk, and transformation IT projects at top-tier investment banks in London. A strong advocate for open source, he currently serves as the Chief Architect for FINOS, the Fintech Open Source Foundation (part of the Linux Foundation).

‘Modern Natives’: Reimagining Coast Salish Myths for the 21st Century

‘Modern Natives’ blends myth, fiction, and illustrations. Photo: Amazon

Book Spotlight: ‘Modern Natives‘

An Illustrated Collection of Reimagined Coast Salish Myths by Andrea Grant

For the Coast Salish peoples of the Pacific Northwest, stories are more than entertainment, they are truth. Rooted in deep cultural tradition, Modern Natives brings to life the ancient belief that the world is surrounded by supernatural beings who shape, challenge, and guide us. Unlike typical mythology books, these stories are not treated as fiction; they are sacred teachings and oral records offering insight into the laws of nature and the spiritual connections between all living things.

Where Ancient Spirits Meet Urban Reality

In this collection, storytellers are the knowledge-keepers. Andrea Grant honors this tradition by reimagining supernatural beings and ancestral figures in contemporary settings, from the crowded sidewalks of New York City to quiet suburban apartments.

These luminous stories move between past and present, dreamtime and urban reality. It is a world where:

  • Water serpents haunt your sleep.
  • A trickster god orders whiskey in a Tacoma bar.
  • Wolves appear beneath the flickering streetlights of Manhattan.

Story Highlights

Modern Natives explores themes of identity, transformation, and mythic inheritance through several standout narratives:

  • The Water Dream: Noah is haunted by a sea serpent stalking her dreams. As her family life fractures, the boundary between myth and reality dissolves, forcing her to dive into the very waters she dreads.
  • Coyote Dances With Destiny: The immortal Trickster, haunted by loss, encounters the mysterious “Destiny” in a smoky blues bar. As they dance between temptation and fate, Coyote must decide if his memories are a curse or his only proof of existence.
  • The Isle of Women: When a young girl goes missing, two sisters follow their elders to a secret island to reclaim ancient power. This story powerfully merges the tragedy of the Missing and Murdered Indigenous Women (MMIW) movement with a mythic tale of vengeance and survival.

A Visually Driven Experience

The book is a multidimensional feast for the senses, blending short fiction and poetry with illustrations from:

  • Qwalsius–Shaun Peterson: Acclaimed Coast Salish artist.
  • Bowera Studio: Contributing high-impact visual storytelling.

With Grant’s professional background spanning Condé Nast editing, graphic novels, and short films, she brings a cinematic perspective to the genre that translates beautifully from the page to the mind’s eye.

“This book invites readers to step into a world where animals speak, ancestors walk among us, and the unseen is just as real as the seen.”

About the Author: Andrea Grant

Andrea Grant is a Canadian-born writer and multimedia artist of mixed-blood Coast Salish Native ancestry. Her work is renowned for its unique melding of mythological stories, poetry, photography, and live performance.

An alumnus of Kwantlen University College, Grant has been recognized with several prestigious First Nations Storyteller grants from the Canada Council for the Arts, the B.C. Arts Council, and the First Peoples’ Cultural Council.

‘When AI Shops:’ A Guide to Marketing in the Age of AI Agents

‘When AI Shops’ is the new book on agentic commerce by Geoff Gibbins. Photo: Amazon

Book Spotlight: The Future of Commerce is Agentic

In the time it took you to perfect your marketing funnel, the game changed. While brands are still fighting for clicks, a new player has entered the chat: The AI Agent. (Amazon, 2026)

In his new book, When AI Shops: Agentic Commerce and the Revolution in How We Buy and Sell, author Geoff Gibbins explores a world where machines aren’t just suggesting products, they’re buying them.

The Reality Check

The digital landscape is shifting beneath our feet. Consider these startling shifts:

  • The Search Shift: Over two-thirds of Google searches now end without a single click to a website.
  • The Revenue Driver: AI already influences 35% of Amazon’s total revenue.
  • The New Storefront: With 800 million weekly ChatGPT users, consumers are bypassing traditional SEO and buying directly within AI interfaces.

“Agentic commerce isn’t coming. It’s here.”

What You’ll Discover

This isn’t just a book about problems; it’s a manual for the solution. Gibbins, who has advised giants like Coca-Cola, Nestlé, and Mastercard, provides a roadmap for the “two-sided web.”

Key Takeaways:

  • The Death of the Funnel: Why the traditional purchase funnel is being replaced by a five-capability flywheel: Learn, Anticipate, Explore, Influence, and Transact.
  • Optimizing for Machines: How to create content for AI agents without losing your human audience.
  • The Scarcity Paradox: Why “limited time offer” messaging—which works on humans—actually reduces AI recommendations.
  • Strategic Roadmaps: Practical steps for both personal and organizational transformation.

Why This Book?

Unlike theoretical deep dives, When AI Shops is built on hard-won insights from 2024–2025 market data and real-world pilot projects. It offers specific frameworks and “early warning indicators” to help business leaders track the shift in real-time.

The Bottom Line: Read the book. Understand the change. Act while a competitive advantage is still possible.

About the Author

Geoff Gibbins is the Founder of Human Machines, a transformation company focused on the intersection of AI and human ingenuity. With nearly 20 years of experience, including a tenure as Managing Director at Accenture, Geoff has built AI-powered systems for brands like Walmart and Vanguard. He holds Master’s degrees from Oxford and Imperial College London and resides in Manhattan.

Ready to dive deeper into the world of Agentic Commerce?