With this intense summer heat, there’s no better excuse to dive into fresh fruit and delicious libation than National Watermelon Day. Saturday, August 3, is a day dedicated to the summer-centered, hydrating life-saver that is watermelon. Enthusiasts can celebrate in a variety of ways, be it through a refreshing drink, a themed party, or taking advantage of the perfectly ripe fruit through seasonings like salt and chili. No matter how you celebrate, it’s clear that watermelon is a staple of the season. (Twang, 2024)

A major player in online snacking trends all over the country is Twang. Embodying the principles of Hispanic-American nostalgia in the form of premium-flavored salts, sugars, and seasonings, Twang is best known for its bold Mexican flair in every shaker. The best part about Twang is that its iconic flavors can be carried around with you at any time, whether that be in the palm of your hand, the pocket of your jeans, or the bottom of your purse, Twang makes every moment more exciting.

In honor of National Watermelon Day, Twang wants to share an innovative cocktail made by one of the frontrunners of San Antonio’s mixology world: Aaron Peña. Owner of Amor Eterno, a vibrant and intimate cocktail lounge known for its imaginative flavors and classic bartending, this Grilled Watermelon Margarita featuring Twang embodies true summer-lovin’. 

Ingredients:

• 1/2 cup fresh grilled Watermelon
• 1 ounce fresh squeezed Lime Juice
• ¾ ounce Agave syrup – adjust to your taste
• 2 ounces of Madam Paleta’s Premium Pineapple Tequila
• 1 cup of Ice

Instructions:

• Add all ingredients to blender on high speed
• Rim the glass with Twang’s Lime Drink Rimmer or your favorite Twang seasoned salt
• Pour into your rimmed glassware and enjoy!

Twang is also excited to unveil its new branding and packaging, along with several new delectable products: Chili Lime Beer Salt, Tangy Tamarind Snack Salt, and Classic Chamoy Snack Salt. Twang’s new packaging can be found online and in stores such as Walmart and HEB. 

Twang has seen tremendous growth since its founding in 1986. The brand currently has four product categories in its portfolio and a thriving food service division. Until now, the product lines had their own branding and were previously referred to as Beer Salt, Twangerz, Twang-A-Rita, and Reserve Michelada Mixes. In an effort to streamline the branding as the company continues to expand, all products will live under the Twang banner – shifting from a “House of Brands” to a “Branded House.”

Beer Salt is now Twang Beer Salt, Twang-A-Rita is now Twang Drink Rimmers, Twangerz is now Twang Snack Salts and Reserve Michelada is now Twang Michelada Mixer. Twang’s products are still retaining their great flavors and the brand is even adding new ones, they simply will all be united under the Twang name. In addition to its new monikers, the brand’s packaging has been redesigned to represent the brand’s Latino heritage and its fun and playful culture. Twang’s Snack Salt shakers are now decorated with ‘papel picado,’ the traditional Mexican craft of cutting intricate designs out of colorful paper, typically used for celebratory decor. In addition to Twang’s Drink Rimmers moving from a bag to a tub container, the lids are decorated with icons unique to each flavor profile. Each Twang Beer Salt depicts a scene being played out on the bottle, and each Michelada Mixer features clear and bold packaging that reflects the flavors inside.

“This brand refresh has been a labor of love for the Twang team. We are excited to bring everything together in a cohesive, but fun way that really highlights who we are as a company.” – Twang CEO Elysia Treviño-Gonzales

As part of the brand’s refresh, Twang is unveiling three new flavors amongst its existing product categories: Chile Lime Beer Salt, Tangy Tamarind Snack Salt, and Classic Chamoy Snack Salt. Twang’s Chile Lime Beer Salt offers a zesty punch of lime and chiles that pair perfectly with beer, hard seltzers, canned cocktails and sodas. Twang’s Tangy Tamarind Snack Salt combines the fruit flavor with spicy chile and tangy lime, while the Classic Chamoy Snack Salt is Twang’s granular take on the beloved condiment that merges the flavors of pickled fruit, chiles and lime. Both new Snack Salt flavors transform everyday snacks like fruit, veggies, and candy into extraordinary treats.

The new Twang branding and products are rolling out in stores now and will be widely available in the coming months.

Established in 1986, Twang Partners, LLC is a trailblazing Latino-founded company dedicated to crafting premium-flavored salts, sugars, and seasoning blends. With a rich history spanning over three decades, Twang consistently delivers top-quality products authentically made to enhance the taste, appearance and enjoyment of food and beverages. At the heart of Twang’s diverse portfolio are grab and go Flavored Snack Salts, Beer Salts, Drink Rimmers, and an All-In-One Michelada Mix. Additionally, Twang specializes in crafting blends tailored for the foodservice industry. Their commitment to quality and innovation has driven successful collaborations with top food and beverage companies worldwide, resulting in custom toppings and inclusions that redefine culinary experiences.