Independence Brewing Co announced the release of Freak Power, a new blood orange hefeweizen. Photo: Julia Keim, used with permission.
Ahead of its sixteenth anniversary, Independence Brewing Co. announced the release of Freak Power, a new blood orange hefeweizen named in honor of Hunter S. Thompson’s groundbreaking campaign for sheriff of Aspen in 1970. The beer will debut just in time to kick off the voter registration period for Texas residents ahead of the 2020 presidential election. Just as Thompson created the “Freak Power Party” to inspire fellow “freaks” to vote, Independence Brewing aims to inspire the inner freak in all of us to participate in our democracy. (Independence Brewing Co., 2020)
Freak Power is part of Independence Brewing’s upcoming initiative to help spread political awareness and civic engagement among eligible voters in markets where their beer is sold. As part of the Freak Power rollout, team members will be deputized as volunteer voter registrars for Travis County and the South Austin brewery will host voter registration drives ahead of Texas state elections on November 3, 2020. In addition to the brewery’s efforts in Austin, Independence Brewing’s sales representatives throughout the state will organize promotional events at local bars and retailers and assist on-site voter registration.
The recipe for Freak Power is a twist on the classic Bavarian hefeweizen, balancing the sweet clove esters with the citrusy tang of blood orange. The result is a hef that starts like a traditional German wheat beer and ends with a crisp finish that does not linger too long on the palate. It pairs best with light, starchy, and lemony foods, and at 5.4% ABV, Freak Power is an ideal candidate to engage and mobilize voters of all stripes without clouding their judgment.
The seasonal brew is available through November at the taproom and at local retailers throughout Texas. The can will be easy to spot, too. Bright pink and orange graphics against a matte-black backdrop will make this beer a standout on store shelves.
Independence Brewing Co. is a local craft beer brewery and taproom located in Southeast Austin, Texas. Founded by Amy & Rob Cartwright in 2004, Independence Brewing Co. has grown from a small mom, pop, and dog operation to a team of 40 people producing more than 17 thousand barrels a year with distribution throughout Texas, Arkansas, and Colorado. Independence Brewing Co. is now one of the largest, longest-standing, and most beloved breweries in Central Texas.
Independence’s core lineup includes Austin Amber, Native Texan Pilsner, Power & Light Session IPA, Redbud Berliner Weisse, Convict Hill Oatmeal Stout, and the brand’s top-selling beer, Stash IPA. These beers and several seasonal/limited releases are available to be enjoyed in a laid-back, industrial-style tasting room with views of the beer-making process set to live music from local musicians. Birds Barbershop offers beers exclusively from Independence Brewing Co. in all nine of their locations across Texas.
“Now, more than ever, we need to encourage each other to speak up and enact change. The 2020 election is a critical moment for our nation and will set the political agenda for the coming years. With Freak Power, we sought to create something that ignites enthusiasm the way Hunter S. Thompson did back in 1970.” – Amy Cartwright, President and Co-Founder of Independence Brewing Co.
SA Examiner 