New Lone Star Brewing merchandise partnership with O.G. Lone Star

Lone Star belt buckle. Photo: Lone Star Brewing, used with permission.

Lone Star Brewing has launched a special line of merchandise inspired by throwback Lone Star designs from the 1960s and 1970s. The merchandise items include shirts, hats and a brand new belt buckle. The merchandise is available for purchase online starting now until it sells out. (Lone Star Brewing, 2022)

The merchandise line was created in partnership with O.G. Lone Star, a purveyor of vintage Lone Star memorabilia. The new limited shirts, hats and belt buckle are inspired by the nostalgia of the retro Lone Star branding. Only 100 belt buckles will be sold and come with a certificate of authenticity. The items were all created with the help of Morgan Mercantile based in Fort Worth, Texas. 

“The 1960s and 70s produced plenty of classic Lone Star branding that have since become highly sought after items in the decades following,” said Senior Marketing Director, Emily Hoyle. “Knowing that, we wanted to give a nod to that nostalgia and reproduce some of the retro items just in time for holiday gift giving. We’re excited to bring a little joy and a little bit of Lone Star to folks this holiday season.”

The new brass belt buckle is reminiscent of old Lone Star beer signs that can still be found in bars throughout the state. The shirts and hats are reprints of previously retired designs.

Lone Star Brewing Co., the makers of Lone Star Beer “The National Beer of Texas” and Lone Star Texas Light Beer, has been proudly brewing beer in Texas since 1884. Since its founding, Lone Star has partnered with local communities throughout the state, supporting Texas-specific charities and organizations. Lone Star Brewing Co. is owned by Pabst Brewing Company, one of the largest independently owned American brewing companies.

Krause’s Cafe & Biergarten announces Ugly Christmas Sweater Party and Contest

Celebrate the holidays with Krause’s Café & Biergarten at their ugly sweater party and contest. Courtesy photo, used with permission.

Krause’s Café & Biergarten is excited to announce its Ugly Christmas Sweater Party and Contest happening on Thursday, December 15 from 6p.m. to 9p.m. sponsored by Lone Star Brewing. Guests are encouraged to come decked out in their ugliest Christmas sweater to compete for a chance to win a Lone Star Beer swag basket. The winner will be announced at 7:15p.m. Texas-based band Midnight River Choir will perform throughout the evening. (Krause’s Café & Biergarten, 2022)

Lone Star beer specials will also be available during the event and the festivities will continue with the annual New Braunfels Farmers Market Christmas Market taking place on the property. Attendance is FREE and open to the public.

Krause’s Café & Biergarten
148 S Castell Ave
New Braunfels, TX 78130

Krause’s Café & Biergarten is a New Braunfels historic restaurant opened in 1938 and successfully run until 1995. Today, Krause’s Café honors the previous traditions of the restaurant with the addition of a ‘Biergarten,’ live music, and more. The menu reflects New Braunfels’ German heritage as well as South Texas flavors. Over 100 beers are available on tap with local, regional, and international options. The restaurant also features cocktails and wines on tap. Krause’s Café is located at 186 S Castell Ave, New Braunfels, TX 78130, next to the popular New Braunfels Farmers Market.

Lone Star Brewing Co., the makers of Lone Star Beer “The National Beer of Texas” and Lone Star Texas Light Beer, has been proudly brewing beer in Texas since 1884. Since its founding, Lone Star has partnered with local communities throughout the state, supporting Texas-specific charities and organizations. Lone Star Brewing Co. is owned by Pabst Brewing Company, one of the largest independently owned American brewing companies.

Photo: Krause’s Café & Biergarten, used with permission.

Celebrate National Drink a Beer Day this Monday September 28

Local businesses have ways to celebrate National Drink a Beer Day this Monday September 28. Photo: Twang, used with permission.

This Monday September 28 is National Drink a Beer Day and nowadays it is more important than ever to celebrate the little things. Local favorites are offering ways to partake in the holiday, whether at home or safely out on the town. (EVO Entertainment, Twang, Lone Star Brewing, Southerleigh, 2020)

EVO Entertainment

EVO’s Schertz location is the place to grab a brew and have some socially distanced fun. The movie theater and entertainment complex offers a wide variety of local, craft, and domestic beers for guests to enjoy, including flights to sip from while patrons bowl or catch a film. EVO is dedicated to operating safely to help prevent the spread of COVID-19; safety procedures are available online.

Twang

Based in San Antonio, Texas, Twang Partners Ltd. is a family-owned and operated creator and manufacturer of premium-flavored salts, sugars and seasonings and credited as being “The original beer salt.” In addition to their wide array of beer salts, Twang also recently launched a premium Michelada mix ideal for mixing with Mexican-style lagers. The Michelada mix is available at HEBs throughout Texas and on Twang online. 

Das Bier Y’all 

Lone Star Brewing recently announced the latest seasonal beer in the beloved family of Lone Star Beers: Das Bier Y’all – The New Taste of Classic Texas. Das Bier Y’all is a classic German-style kölsch with a peachy twist, brewed to honor the German heritage of the Lone Star State and its enduring cultural influence that remains prevalent in Texas today. The beer is now available for purchase in select locations throughout Texas for a limited time through early Spring 2021. Das Bier Y’all will be available throughout Texas, with six-packs available at a suggested retail price of $7.99. Beer lovers can use Lone Star’s beer finder to find a store selling nearest to them. 

Southerleigh

Located in the former brewhouse of the Pearl Brewery, Southerleigh Fine Food & Brewery has been credited with bringing brewing back to Pearl. In addition to rich, indulgent dishes highlighting the best of Texan and Gulf Coast flavors, Southerleigh offers brews made in house. Southerleigh’s drafts are unique and perfect for celebrating a holiday dedicated to drinking beer.