Book review: ‘The Decarbonization Imperative’ by Michael Lenox and Rebecca Duff

Michael Lenox, co-author of ‘The Decarbonization Imperative.’ Photo:google

Michael Lenox is the Tayloe Murphy Professor of Business Administration at the University of Virginia’s Darden School of Business. He is the coauthor of “Can Business Save the Earth? Innovating Our Way to Sustainability” and “The Strategist’s Toolkit.” Rebecca Duff is Senior Research Associate with the Batten Institute at the University of Virginia’s Darden School of Business. She also serves as the managing director for Darden’s Business Innovation and Climate Change Initiative. They are co-authors of the new book “The Decarbonization Imperative: Transforming the Global Economy by 2050,” where they offer readers ways to effectively “decarbonize” the global economy by 2050 if we are going to avoid the worst effects of climate change.

Photo: amazon

“The Decarbonization Imperative” begins with the Preface where the authors state that the objective of the book is to examine what needs to be done to lessen the worst impacts of climate change by radically reducing our carbon footprint. One way to accomplish this is by requiring innovations across a wide number of industrial sectors that will result in cleaner industries that do not emit greenhouse gases. The main challenge lies in radically reducing net greenhouse gas emissions to zero by 2050. They analyze emerging clean technologies in five major sectors: energy, transportation, industrials, buildings, and agriculture and end by providing technology policy to get the world to this goal. The process of achieving this goal is referred to as “decarbonization.” This book is divided into chapters that individually examine each sector and what can be done to pave the way to cleaner industries. These chapters are The Path to 2050, The Energy Sector, The Transportation Sector, The Industrials Sector, The Buildings Sector, The Agriculture Sector, and The Path Forward. The Notes section at the end has notes on each individual chapter.

Over the years, climate change has become a deeper subject of conversation as we see each summer get hotter than the last. Michael Lenox and Rebecca Duff do not waste time trying to convince readers about the validity of climate change and only briefly address it in the section ‘The Looming Crisis’ in Chapter 1: “Since the beginning of the industrial age, human activity-in particular, the burning of fossil fuels-has increased the concentration of carbon dioxide and other greenhouse gases in the atmosphere.” According to them, climate change is “a malignant force that will reshape our economy and society for generations to come.” With this said, the rest of the book is concentrated on finding ways to achieve the all-elusive and radical decarbonization necessary to make a difference. Highlights include Chapter 7 The Path Forward where it states that we need all hands on board to get this done and Figure 7.3 Summary of Sector-Based Technology Policy which summarizes how each industry can make a difference. The subject matter can get complicated and the language is more advanced than usual, but Lenox and Duff manage to make it accessible to the average reader. With extensive research and knowledge of the environment and the various sectors, they provide possible solutions to what is rapidly become a major issue. “The Decarbonization Imperative” is a must-read for readers who are genuinely concerned about climate change as well as heads of industry who understand that changes must be implemented but are unsure where to start.

*The author received a copy of this book for an honest review. The views and opinions expressed here belong solely to her.

Rating: 4 out of 5.

Book review: ‘Can Business Save the Earth?’ by Michael Lenox and Aaron Chatterji

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‘Can Business Save the Earth?’ tackles the subject of climate change and how businesses can make a difference.  Courtesy photo, used with permission.

Michael Lenox is the Tayloe Murphy Professor of Business Administration and Senior Associate Dean and Chief Strategy Officer at the University of Virginia’s Darden School of Business. His work has been cited by the New York Times, the Financial Times and the Economist. Aaron Chatterji is Associate Professor of Business and Public Policy at Duke University’s Fuqua School of Business. His research has also been cited by the New York Times, CNN, the Wall Street Journal and the Economist. Together they are the authors of ‘Can Business Save the Earth? Innovating Our Way to Sustainability’ now available everywhere. They share their findings on how multiple sectors can minimize environmental impact while driving economic growth.

‘Can Business Save the Earth?’ begins with a Preface that does not shy away from explaining how climate change poses a threat to humanity’s ability to flourish on this planet. Dealing with this issue will require action by not only business but by scientists, inventors, investors, customers, policy makers and activists. The book’s objective is to figure out how to bring these industries together to create the innovations that will address the current environmental crisis and make a difference. Each group is a chapter, Chapter 1 is Business as Savior, Chapter 2 is Innovator as Genius and so forth, that illustrates how each can help make this a greener planet.

Climate change is at the heart of ‘Can Business Save the Earth?’ and the authors do an impressive job of laying out how to start making a difference. With more than a decade of research in the subject, they conclude that it takes work and dedication from companies and individuals who care enough about the planet. The topic of business might seem boring, but the language is down to earth and easy to understand so that anyone who is interested in climate change, sustainability and green matters can appreciate the content. They notate their research at the end with a Notes section that is divided by chapters. Chapter 2, Innovator as Genius, stands out because it summarizes that even if one person comes up with a solution, it is not enough because it takes everyone from the corporate R & D office to the consumer, to make ultimately save the Earth. It is a must read for anyone who is serious about climate change and honestly wants to learn how the system works in creating greater sustainability.

“We all have the power, in one way or another, to serve as catalyst. The question before us, all of us, is whether we will take the actions today to create the conditions under which the innovation system can thrive.”

*A copy of this book was given for an honest review. The opinions expressed here are solely the author’s.