Day: June 15, 2026

‘CRAFT Thinking’: The Practical Playbook for Everyday AI Work

‘CRAFT Thinking’ is the new book by Philip Topham. Photo: Barnes & Noble

Book Spotlight: CRAFT Thinking: A Playbook for Clear Thinking and Better Decisions with AI

By Philip Topham

Get clearer thinking and better decisions with AI without becoming a prompt engineer.

CRAFT Thinking gives you a simple, five-step method that sharpens how you think, improves the questions you ask, and helps you get consistently better results from any artificial intelligence tool. It’s practical, repeatable, and built for everyday work, not technical experts. (Barnes & Noble, 2026)

The CRAFT Chain Reaction:

  • When your thinking improves, your prompts improve.
  • When your prompts improve, your decisions improve.

Whether you lead a company, manage a team, or simply want to do better work with AI, this playbook gives you the structure to turn uncertainty into clarity and AI conversations into meaningful insight.

The Bottom Line: > AI won’t make your work smarter. Clear thinking will, and CRAFT shows you how.

Get your copy today!

About the Author

Philip Topham

Strategic AI Advisor, Speaker, & Creator of the CRAFT Thinking™ Method

Philip Topham is a strategic AI advisor, speaker, and creator of the CRAFT Thinking™ method, a framework designed to bring clarity, intentionality, and better decision-making into the AI era.

With a career spanning corporate leadership, startup ventures, and board advisory, Philip combines the rigor of an engineer with the insight of a relationship-focused strategist. He’s earned two U.S. patents, contributed to peer-reviewed research, and worked across industries from health tech to clean tech to biotech. What sets him apart is not just his technical depth, it’s his shift toward human-centered leadership.

After stepping away to be a stay-at-home dad, Philip returned with a deeper understanding of what it means to lead with care and purpose. He brings that mindset into his work today, helping leaders think with AI, not just use it, so their organizations can grow wisely, inclusively, and sustainably.

Philip serves as co-chair of the National AI Special Interest Group for the Private Directors Association, and publishes regularly at SavionAI: The Shift.

“AI should serve all of humanity—not just the elite. And it’s our shared responsibility to build companies and institutions worthy of that promise.”