Category: Distillery News

The Art of Tequila: A Spirited Evening of Heritage and Flavor

Celebrate the spirit of summer with a tequila tasting at the Briscoe. Photo: Briscoe Western Art Museum, used with permission.

The Art of Tequila: History, Heritage & Tasting with Mar Azul

Raise a glass and celebrate the craftsmanship behind one of Mexico’s most iconic spirits! Join us for a spirited evening dedicated to the rich heritage of tequila with Mar Azul Tequila, a San Antonio-based, family-owned brand known for blending traditional techniques with modern innovation. (Briscoe Western Art Museum, 2025)

This 21+ exclusive event takes you on a flavorful journey through tequila’s origins, production, and evolution—all while enjoying a curated tasting experience and delicious small bites.

Event Details

📅 Date: Thursday, May 29
🕕 Time: 6:00 p.m. – 8:00 p.m.
💵 Admission: $50 | $35 for museum members
🔞 Age Requirement: Guests must be 21 or older

What to Expect

Learn what makes tequila truly special—from the importance of the Blue Weber Agave to the five specific Mexican regions where authentic tequila can be produced (much like champagne or cognac). Explore the time-honored process that transforms agave into tequila, from field to bottle.

Enjoy a custom-crafted cocktail created just for this event, and get to know the story of Mar Azul Tequila, a brand that proudly uses:

  • 100% natural ingredients
  • No chemical additives or sweeteners
  • Premium agave sourced from Jalisco, Mexico

Whether you prefer Silver, Reposado, Añejo, or unique infusions like chocolate, almond, coconut, or pomegranate, Mar Azul promises a smooth, vibrant, and authentic tequila experience.

Venue Information

Briscoe Western Art Museum
📍 210 W Market St, San Antonio, TX 78205

Located off the River Walk across from La Villita, the Briscoe campus includes the beautiful McNutt Sculpture Garden, home to 35 sculptures that capture the spirit of the American West. The museum is housed in a stunningly restored historic building that once served as the San Antonio Public Library.

Accessibility & Admission

The Briscoe proudly participates in:

  • Museums For All
  • Blue Star Museums
  • Bank of America Museums on Us

🚗 Parking: Convenient parking available at the Riverbend Garage next to the museum, or at nearby downtown surface lots.

For museum hours, admission, and parking details, visit the Briscoe online.

Reserve Your Spot

Space is limited and registration is required. Don’t miss this flavorful evening of culture, conversation, and craftsmanship—secure your ticket today!

Mar Azul Tequila. Courtesy photo, used with permission.

Madam Paleta Tequila: Hot New Tequila To Gift This Holiday Season

Madam Paleta Tequila ships to select states across the United States. Photo: Madam Paleta Tequila, used with permission.

Gift-giving during the holiday season is a cherished tradition that promotes warmth and connection. It’s more than exchanging items; it’s about expressing care, appreciation, and thoughtfulness. The act of selecting or creating a gift often reflects the giver’s understanding of the recipient’s preferences, creating a meaningful bond. While the holiday season can be bustling with commercialism, the true essence lies in the joy of giving and receiving. Whether it’s a handcrafted token or a well-chosen item, gifts serve as a tangible reminder of our relationships and the shared moments we celebrate together. With the holidays season just around the corner, it’s time to start thinking about gift giving ideas.

Today’s highlight is on the new Madam Paleta Tequila, a female-founded, award-winning tequila brand, rooted in Mexican authenticity that offers additive-free premium blanco flavor-infused tequilas. Crafted with 100% blue agave from Los Altos de Jalisco, Mexico, it ensures a smooth finish without the dreaded “tequila face.” (Madam Paleta Tequila, 2024)

Madam Paleta is the perfect choice for holiday gatherings and gifting to the tequila aficionado in your life. Why should Madam Paleta be a part of this year’s holiday gifting lists? What sets Madam Paleta apart from other tequilas?

Authentic Flavors:

  • Madam Paleta Tequila offers 3 authentic flavors inspired by the Mexican Paleta (popsicle) culture. There are no fake flavors, syrups or sugar-based enhancements – what you see is what you get, making it perfect for sipping, shooting, or mixing.
  • Grapefruit embodies a distinctive blanco tequila infused with natural grapefruit flavors and subtle notes of tart sweetness. 
  • Pineapple offers a refreshing and crisp taste full of flavor, reminiscent of a tropical getaway in every sip. 
  • Tamarind presents the distinct taste of tangy tamarind with an extra layer of boldness and authenticity.

Key Awards: 

  • Madam Paleta Tequila has already received industry recognition with prestigious awards, including the recent 2024 San Francisco World Spirits Competition Double Gold victory and “Best in Class” finalist nomination for Tamarind – the first flavor-infused tequila with this distinction. 
  • Madam Paleta also won gold medals for Grapefruit and Pineapple in the 2023 Pr%F Awards and gold medals for Tamarind and Grapefruit in the 2023 John Barleycorn Awards. 

Artwork Collaboration: 

  • The brand’s striking artwork and bottle design are equally intentional. Madam Paleta uses its bottle as a canvas, partnering with local artists for each production batch, showcasing bold, vibrant, and lively artwork as an opportunity to celebrate visionary women. The next artist they are partnering with for the new production batch is San Antonio, TX based Hispanic artist Alyssa Raymond.

Madam Paleta Tequila is available for purchase online with delivery available across the nation to select states. In-store purchases can be made at select retailers across Texas.

Sip & Savor: Your Guide to San Antonio Tastings

The Briscoe Western Art Museum is hosting Trades of the West. Photo: Briscoe Western Art Museum, used with permission.

Mezcal and whisky aficionados are passionate explorers of their respective spirits, each drawn to the unique qualities and histories of these liquors. Mezcal enthusiasts enjoy the smoky, complex flavors that come from agave plants and traditional production methods in Mexico. They appreciate the spirit’s artisanal craftsmanship and regional variations. Whisky connoisseurs, on the other hand, are captivated by the diverse profiles of whiskies, whether Scotch, bourbon, or rye. They savor the nuances brought out by different cask types, aging processes, and regional influences. Both groups celebrate their spirits with deep knowledge, often engaging in tastings, collecting rare bottles, and discussing intricate details of production.

So if you like mezcal or whisky, or both, there will be two tastings in the San Antonio area that you might want to put on your calendar for Thursday August 22. One is a pop-up at Pullman Market of Gran Maizal, a new Mexican whisky and the other is a Trade Talks – The Art, Culture and Craft of Mezcal at the Briscoe Western Art Museum. (Pullman Market, Briscoe Western Art Museum, 2024)

Details on each:

GRAN MAIZAL, a new Mexican whisky made with ancient corn varieties from the Yucatan Peninsula, is debuting in Texas and offering a tasting opportunity during a pop-up at Pullman Market on Thursday, August 22, from 6p.m. – 8p.m.

Made entirely at Destileria La Vibora in Yucatan, Mexico, the character emanates from thousands of years of Mesoamerican culture proudly passed on from one generation to the next – balanced notes of toasted corn, cured vanilla bean and pure cacao. Practices which are unique to Gran Maizal include the use of the Nal T’eel ancient corn variety, which is considered to be among the oldest. In addition, the whisky rests in handmade terracotta vessels to preserve the nixtamalized maize character while balancing with toasted wood.

Guests are invited to visit The Mezcaleria, centrally located at Pullman Market, for a unique opportunity to sample this distinctive whisky and meet co-founder Gonzalo de la Pezuela. Discover the rich heritage behind the brand while enjoying the exclusive, limited-time cocktail, “Maiz y Caña,” featuring Gran Maizal, Uruapan Charanda Añejo, tamarind, and grapefruit.

The Mezcaleria at Pullman Market
221 Newell Ave
San Antonio, TX 78215

GRAN MAIZAL. Courtesy photo, used with permission.

Trade Talks – Trades of the West: The Art, Culture and Craft of Mezcal with Bruxo Founders Santiago Barreiro and Luis Edwardo Manrique and Flavors from Cuishe Cocina Mexicana

Thursday, August 22, 6p.m. – 9 p.m., $60 per person, $30 for Briscoe members
Must be 21 and older to attend.

Briscoe Western Art Museum
210 W. Market St
San Antonio, TX 78205

Experience the cool flavors of summer in this informative, educational and immersive program celebrating mezcal and the flavors of Mexico. Hear from the founders of Bruxo Mezcal as they share their stories about the people and the process of distilling this time-honored drink while enjoying samples paired with paired with traditional Oaxacan flavors through small plates of mole, bichos (bugs) and more, with a dash of sal de gusano – agave worm salt. Everyone will also enjoy light bites and small plates from Cuishe Cocina Mexicana. Advanced purchased tickets are required and include the program, mezcal tasting, light bites, small plates, and specialty cocktails featuring Bruxo Mezcal, including the Mezcal Mule and Paloma Mezcal.

Twang partners with Alamo Beer Company for new Spicy Michelada VIVA Beer

Twang-partnered VIVA Beer launches on May 5, 2024. Photo: Twang, used with permission.

Twang is excited to announce its collaboration with local beloved brewery—Alamo Beer Company—for a new Spicy Michelada flavored VIVA Beer. The new beer, launching May 5, is crafted with Twang’s Spicy Michelada Mix. It will be available for purchase at Alamo Beer Company at the launch party and will be available for purchase in 19.2 ounce tallboy cans from the brewery. (Twang, 2024)

“We are so thrilled to partner with our good friends at Alamo Beer Company. Our Spicy Michelada Mix pairs perfectly with VIVA Beer, so it felt like a great collaboration to bring a delicious taste of flavors that San Antonians can raise a glass to.” – Twang CEO Elysia Treviño-Gonzales

In honor of the Spicy Michelada VIVA Beer launch, Alamo Beer Company and Twang are hosting a Launch Party from 11a.m. to 4p.m. on Sunday, May 5. The new beer will be available for purchase in 19.2 ounce tallboy cans to be enjoyed at the brewery and to-go. Vendors like El Retonito, Bad USA, AJ’s Snack Shack, NeighborPhood, To the Moon Creations, and more will also be set up at the event for guests to enjoy.

“Twang has been the perfect partner for our newest VIVA Beer brand. Prioritizing quality, flavor and community is at the core of VIVA and Twang. We hope San Antonio and beyond is as excited to try the new Spicy Michelada Beer as we are to share it with everyone.” – Alamo Beer Company Founder/CEO Eugene Simor

The Spicy Michelada VIVA Beer is available for purchase in 6-pack and 12-pack options in addition to single tallboy cans at the brewery. The single tallboy cans are available for purchase at all H-E-B locations across San Antonio and New Braunfels, select convenience stores across both cities, and at Go Rio in San Antonio.

Established in 1986, Twang Partners, LLC is a trailblazing Latino-founded company dedicated to crafting premium-flavored salts, sugars, and seasoning blends. With a rich history spanning over three decades, Twang consistently delivers top-quality products authentically made to enhance the taste, appearance and enjoyment of food and beverages. At the heart of Twang’s diverse portfolio are grab and go Flavored Salts, Beer Salts, Drink Rimmers, and an All-In-One Michelada Cocktail mix. Additionally, Twang specializes in crafting blends tailored for the food service industry. Our commitment to quality and innovation has driven successful collaborations with top food and beverage companies worldwide, resulting in custom toppings and inclusions that redefine culinary experiences.

Since December 2014, Alamo Beer Company has proudly brewed the only beer to bear the ALAMO name since the start of Prohibition in 1919. And just like the stories of The Alamo Defenders, the history of our beer is our courageous, independent, unrestrained and true to itself. Alamo Beer Company and VIVA Beer merged together in 2022. Since then, they have been working hand in hand to craft exceptional experiences, celebrate the essence of San Antonio, and raise a toast to the vibrant craft beer culture that defines our beloved city.

Festive drinks for Cinco de Mayo celebrations

Smirnoff ICE Preparadas. Photo: Chris Perez, used with permission.

Cinco de Mayo is this Friday, and if you are looking for cocktail ideas for your get together, here are two of them. (Giant Noise, 2023)

Cantina Margarita:

Austin-based CANTEEN Spirits launched a Mexican-inspired, margarita-style hard seltzer in February 2023. It is currently available throughout Texas with national distribution coming soon. Dubbed the Cantina Margarita, the new seltzer is available in three flavors — original (margarita), strawberry, and mango. Each 12-oz can contains only 110 calories, 1 gram of sugar, and 1 gram net carbs and is brewed at 6% alc/vol, higher than most big brand hard seltzers. Unlike their previous lines, the Cantina Margarita is made with alcohol produced from cane sugar, a departure from the company’s spirit-based model.

“After carefully examining the current RTD market, we saw the popularity of hard seltzers declining, with one exception: Mexican-inspired cocktails like margaritas and agua frescas are still growing, and doing so at a rapid pace. Expanding from spirit based RTDs into the hard seltzer realm was a natural evolution for CANTEEN.” said CANTEEN’s co-founder and CEO, Brandon Cason.

CANTEEN Spirits’ new Cantina Margarita-Style Hard Seltzer. Photo: CANTEEN Spirits, used with permission.

Smirnoff ICE Preparada:

The Smirnoff ICE Preparada is over-the-top, bright, and colorful, just like Cinco de Mayo. It showcases an array of ingredients and flavors and is endlessly customizable. Made from a refreshing combo of Smirnoff ICE, fresh chopped fruit, chamoy, chili salt, and spicy/sour Mexican candies, the drink was first popularized at drive-thru daiquiri shops in Texas’ Rio Grande Valley. 

Preparadas skyrocketed in popularity at San Antonio’s iconic Fiesta celebrations in 2011 and have been a staple of the city-wide party ever since. They are now regularly enjoyed at bars, restaurants and festivals throughout Texas in the spring and summer months. Here is a recipe to make one of your own at home:

Ingredients

  • 1 (one) 11.2 oz bottle of Smirnoff ICE (Original, Spicy Tamarind or Green Apple flavor)
  • 1 oz chamoy
  • chili salt (for rim)
  • 1/2 cup diced pineapple
  • 1/2 cup diced strawberries
  • sour gummies, and Mexican candies
  • 1 package dried chili mango
  • 1 bamboo skewer

Instructions

  • Rim your favorite glass with chamoy and chili salt
  • Fill glass with ice
  • Add in diced pineapple and strawberry
  • Fill glass with your favorite flavor of Smirnoff ICE
  • Top with sour gummies and Mexican candies. 
  • Drizzle chamoy over gummies and candies
  • Garnish with skewer of fruit, candies, and chamoy

Sip margaritas and support Mexican-owned tequila this Cinco de Mayo

The Banderita Flight cocktail at FRIDA Mexican Restaurant & Bar is made with LALO blanco tequila, a Mexican-owned, Mexican-founded tequila brand. (Photo: LALO Spirits, used with permission.

In the United States, more people consume tequila on Cinco de Mayo than on any other day of the year. LALO (a Mexican-owned tequila brand founded by Don Julio’s grandson) is celebrating the day with specialty cocktails at several bars and restaurants throughout San Antonio on Thursday. (LALO Spirits, 2022)

On Thursday, May 5, FRIDA Mexican Restaurant & Bar (18740 Stone Oak Pkwy, San Antonio, TX 78258) will serve a Banderita Flight — three mini cocktails made with LALO blanco tequila and served in shades of green, white, and red to represent the Mexican flag. Flavors include a melon-lime margarita with citrus salt, ranch water with sea salt, and a strawberry hibiscus margarita with a tajin rim.

Screaming Goat Yard & Tap (4 Sun Valley Dr, Spring Branch, TX 78070) will be featuring LALO Ranch Waters, Palomas, and Perfect Margaritas. There will also be a LALO rep on site pouring taste of the popular blanco tequila from 6p.m. to 8p.m.

All three locations of La Fogata are featuring four special cocktails made with LALO throughout the month of May.

Fresca Margarita – LALO Blanco, Grand Marnier, Triple Sec, Sweet n’ sour, Fresh lime

Chispa Margarita – LALO Blanco, Triple sec, Fresh lime juice

Paloma – LALO Blanco, Fresh grapefruit juice, fresh lime juice, agave nectar, topped with sparkling mineral water

Ranch Water – LALO Blanco, fresh lime juice, top with sparkling mineral water over ice with salted rim

Ácenar on the Riverwalk (146 E. Houston St. San Antonio, Texas 78205) will serve a special cocktail called La Flaca, a skinny margarita made with LALO.

LALO is available for purchase at liquor stores, bars, and restaurants throughout San Antonio. It is also available online with direct shipping.

LALO is named after co-founder and maestro tequilero Eduardo “Lalo” Gonzalez, the grandson of Don Julio González of the iconic Don Julio tequila brand. Lalo continues the legacy of his father and grandfather with a bold new approach to perfecting blanco tequila. After nearly a decade in the industry seeing tequila follow many different trends, he and founding partner David R. Carballido sought to return tequila to its honest roots with a truly pure blanco tequila, without barrels or additives.

Each batch of LALO is 100% pure. It is made with wisdom passed down through generations of tequileros using the finest agave, handpicked from the Jalisco Highlands, cooked using a traditional process, and distilled only twice to maintain the agave’s integrity. The sole ingredients are fully-matured agave, a proprietary Champagne yeast, and deep well water, honoring the complex essence of the agave. 

What began as a small, private batch for friends and family in Guadalajara turned into a tequila high in demand for its taste and purity. LALO is not intended as a special occasion tequila, it is intended to make any occasion special.

 

Twang and Martin House Brewing announce a new limited time only beer

The new beer, Twang-a-Rang. is inspired by Mango Chili Twangerz. Photo: Martin House Brewing Co., used with permission.

Twang and Martin House Brewing Company are excited to announce a new beer inspired by Twang’s Mango Chili Twangerz. Twang-a-Rang is brewed in Fort Worth and is available throughout the state of Texas at select retailers, H-E-Bs, and bars while supplies last. (Twang, Martin House Brewing Company, 2021)

Twang-a-Rang has an initial sweet mango profile followed by chili and salt notes that are reminiscent of the Mango Chili Twangerz from which it was inspired. Brewed with mango flavoring, mango puree, and a blend of salts and spices, Twang-a-Rang boasts an alcohol content of 6.5% while excellently emulating the sweet and spicy flavor of Mango Chili Twangerz. Martin House describes the beer as tasting like a sweet mango candy with a spicy chili finish.

“Twang is really excited to be a part of this collaboration with Martin House Brewing Company. This is a great opportunity to come together with another Texas brand to create something that’s unique, but also tastes great. We encourage consumers to dress the beer with Mango Chili Twangerz to give it a Latin twist.” – Twang’s Director of Marketing Edmundo Macias.

Twang-a-Rang is available now at select retailers and bars that already carry Martin House beers throughout the state including in San Antonio, Austin, Houston, Dallas/Fort-Worth, and more. It can also be found at select H-E-Bs, Total Wines, Spec’s, Trader Joes, and will be sold in packs of 6 for a suggested range of $10-$12. Twang-a-Rang will also be available in Twang’s hometown of San Antonio at local bars: Growler Exchange, Park Bar at Pearl, Faust Tavern, and others.

“San Antonio has shown us so much love over the recent years, that it really is special to be able to team up with Twang and start a new friendship. We are looking forward to many more flavors of Twang-a-Rang and many more hangouts with our new San Antonio family.” – Martin House Brewing’s Director of Marketing Shugg Cole.

Founded and based in San Antonio, TX, Twang is a family-owned and operated creator and manufacturer of premium-flavored salts, sugars and seasonings. Credited as being “The Original Beer Salt,” Twang has produced the highest quality products designed to enhance the taste, appearance and enjoyment of both food and beverage since 1986. It’s brands include Beer Salt, Twangerz, Twang-A-Rita, Clamato Salt, and Twang Reserve Michelada Cocktail Mix. Alongside these brands Twang has successfully collaborated with some of the top food and beverage companies around the world to create innovative custom blends for a wide variety of use occasions. You can find Twang products on grocery, convenience, liquor and specialty store shelves across the country as well as available for shipping nationwide via their website.

Martin House Brewing was established in 2012 in Fort Worth, TX. What began with just four year-round brands has evolved into a beer program that distributes a new flavor every week. Brew master and owner Cody Martin empowers his team to explore an indefinite amount of beer styles. Mostly known for their Best Maid Pickle Beer, Martin House Brewing is never afraid to tackle a new beer and the adventure that comes with it. You can find Martin House beers at grocery stores, liquor stores, and independently owned craft beer retailers throughout the state of Texas.

Bahnbrëcker launches world’s first Hefeweizen-style whiskey

Slow River Blend Whiskey will be available in bars and liquor stores throughout Texas and for nationwide shipping staring September 15, 2021. Photo: Bahnbrëcker, used with permission.

Country star Randy Rogers and co-founders Eric Chase, Cary Schindler, Ash Wineinger, Michael Devers along with spirits-industry veteran Steve Luttmann, are excited to announce the launch of their new spirits brand, Bahnbrëcker, based in New Braunfels, TX. Bahnbrëcker will enter the marketplace with Slow River Blend, the first-ever Hefeweizen-style whiskey. Slow River Blend will be available in bars, restaurants and liquor stores throughout Texas, as well as for nationwide shipping, starting September 15, 2021. (Bahnbrëcker, 2021)

Bahnbrëcker, derived from ‘trailblazer’ in German, is a nod to the company’s hometown of New Braunfels, TX, and to the spirit of ingenuity found in the early pioneers of Texas. Slow River Blend is a blend of Texas and Midwestern straight wheat whiskeys macerated with lemon peel and clove. The end product features notes of lemon, clove, caramel, and vanilla, making it reminiscent of a Hefeweizen-style beer. Inspired by an ideal Texas summer day spent floating down the river in New Braunfels, this unpretentious craft whiskey is designed for easy drinking and a smooth finish. Tastes great neat, on the rocks, or with your favorite mixer or soda. Bahnbrëcker is a truly craft spirit made with only real ingredients, and is completely “WONF-free” (i.e., no “With Other Natural Flavors”).

With two Top 10 hits and multiple albums hitting the country charts, Randy Rogers has already distinguished himself in his hometown of New Braunfels, but along with his fellow co-founders, the Texas musician decided the time was right to leave another legacy in the historic Hill Country city.

“We wanted to create something that the people who came before us in this great community of New Braunfels would be proud of. I think you’re going to find that this craft whiskey distinguishes itself from others. Slow River Blend gives you this aroma, it gives you this flavor of the lemon and the clove blended with your whiskey that creates this Hefeweizen taste, this Hefeweizen spirit that is the spirit of New Braunfels.” – Co-Founder Randy Rogers

Bahnbrëcker Slow River Blend will be available throughout Texas starting September 15, 2021, including top venues such as Pour Haus, Freiheit Country Store, Cheatham Street Warehouse, Nutty Brown Café, and Nickel City. The brand will also be available to purchase in 750 ml bottles throughout Texas at all Total Wine & Spirits and Skip’s locations, and other locations starting September 15, 2021 for a suggested retail price starting at $37.99 per bottle. RNDC is Bahnbrëcker’s exclusive distributor for the State of Texas. The whiskey will also be available for nationwide shipping starting September 15, 2021. While this marks the brand’s first and only product to date, Bahnbrëcker has plans to expand with additional spirits offerings in the future.

An eclectic group of New Braunfels friends wanted to pay tribute to their unique Texas town founded by German pioneers in 1845 where the Comal and Guadalupe rivers meet. What better way to capture the spirit of New Braunfels they thought, than with an easy drinking craft whiskey. They called it Bahnbrëcker, meaning ‘trailblazer’ in German, and like New Braunfels, it is a quirky combination of German engineering and Texan swagger. Slow River Blend, the first product to launch, is a smooth Hefeweizen-Style Whiskey distilled from Texan and Midwestern winter wheats with notes of lemon peel, clove, caramel, and vanilla. Co-founded by Randy Rogers, Eric Chase, Cary Schindler, Ash Wineinger, Michael Devers, and spirits-industry veteran Steve Luttmann.

Pearl launches new slim can and lifestyle guide

Pearl’s new 12 oz. slim can for Pearl xXx. Photo: Pearl, used with permission.

The Pearl Brewing Company announced this week the launch of a new 12 oz. slim can for Pearl xXx beer in conjunction with the announcement of Fine Times, a new online lifestyle guide for Texans looking to explore the best food, fashion, and lifestyle the state has to offer. The new website is the product of a partnership with the Texas Food & Wine Alliance that encourages Texans to explore the elevated gems Texas has to offer by visiting the brand’s curated list of must-see restaurants, shops, artisans and local makers, hotels, bars, and attractions. (Pearl, 2021)

Fine Times features suggestions on things to do and see in Austin, San Antonio, Dallas-Fort Worth, Houston and West Texas, which includes cities like Marfa, Lubbock, El Paso, and others. The guide will rotate seasonally to highlight curated recommendations on the website.

“We are delighted to partner with Pearl Brewing on Fine Times,” said Mariam Parker, Executive Director of the Texas Food & Wine Alliance. “The breadth of talent in the Lone Star State can’t be beat. We are grateful to be able to highlight the movers and shakers that make us proud to call Texas home.”

Established in 1883, with production beginning in 1886, Pearl Brewing has been a timeless icon in Texas. Pearl Beer made its latest resurgence in May of 2020 with the launch of Pearl xXx. Brewed in the Texas hill country, Pearl xXx has an ABV of 3.8%, and is made with the finest ingredients including premium Czech Pilsen malt, caramel malt, and a touch of wheat for a smooth, modern take on a classic American lager. A touch of citrus at the end of the boil gives it a truly distinct flavor. The can was designed by Austin-based agency Guerilla Suit, and the look is inspired by the original characteristics of the brand, including its iconic clamshell shape and script, and is updated with a new timeless look.

Pearl Beer’s slim cans will be available at select retailers in all major Texas cities, with six-packs available at a suggested retail price of $9.49. Fans of the brand can use Pearl xXx’s beer finder tool on its website to find a retailer nearest to them. 

The Pearl Brewing Company, commonly known as Pearl, is an American brewery established in 1883 in Downtown San Antonio, with its first production beginning in 1886. Pearl Beer is proudly based in downtown San Antonio. Pearl is owned by Pabst Brewing Company, one of the largest independently owned American brewing companies.

The Texas Food & Wine Alliance is dedicated to fostering awareness, support, and innovation in South Texas culinary communities through grants, educational programming, and events. Guided by an all-volunteer board of directors and committees made up of culinary and community-minded professionals, the Alliance’s work ensures a strong local food system and inspires and showcases Texas and beyond through the power of our diverse culinary communities.

“Pearl Beer is an iconic part of Texas’ history and the new slim can format is the next step in its 135 year-long legacy. The new can design comes at a perfect time and allows us to show up in more exciting places and spaces as people begin to come together more and more. We are thrilled to be expanding our presence state-wide and launching Fine Times, our guide to the finer life in Texas. This guide is another way we can shine a light on some of the great things Texas has to offer.” – Pearl Brand Manager and Texas native Daniel Crawford.

Lone Star Brewing announces first ever agave hard seltzers

Lone Star Seltzer will debut with two refreshing flavors, Agave Lime and Agave Watermelon. Photo: Lone Star Brewing Company, used with permission.

Lone Star Brewing is excited to announce Lone Star Agave Seltzers, refreshing hard seltzers inspired by beloved Texas ingredients and local taste profiles. The new beverages will be available in stores throughout Texas in two flavors, Agave Lime and Agave Watermelon, starting in April of this year. The refreshing beverages are made with Texans in mind and are best paired with fun Texas activities; by the pool, on the lake, or your favorite porch or patio – wherever you find enjoyment in the land of Texas. (Lone Star Brewing Company, 2021)

Brewed locally in Austin, TX  with a high quality sucrose base, the 5% ABV seltzer is enhanced with blue agave nectar that provides a crisp, balanced, and distinct drinking experience. Lone Star Agave Seltzers are the ultimate Texas hard seltzers made with locally-minded natural fruit flavors. Lone Star Agave Seltzer’s Agave Lime flavor has a light, natural citrus twang that complements the sweetness of the blue agave nectar. The Agave Watermelon seltzer embodies the light sweetness of the watermelon, making it perfect for Texas’ mild spring and hot summer seasons. 

Both flavors of Lone Star Agave Seltzer will be available for purchase in six-packs of 12 oz. sleek cans. The Agave Lime flavor is also available in a 19.2 oz. single-serve can. The six-packs will retail for the suggested price of $8.99, while the Agave Lime single serve will retail for $2.79. Lone Star Agave Seltzer is a refreshing option at just 100 calories for its 12 oz. can, with only 2g carbs and 1g sugar.  

To find a nearby retailer carrying Lone Star Seltzer, consumers can use Lone Star’s seltzer finder tool. Lone Star Seltzer will be available at select retailers starting this month including Walmart and Albertsons, Quick Trip, Circle K and HEB slated for May. 

To celebrate the launch of Lone Star Agave Seltzers, Lone Star is teaming up with Cowboy Pools, a full-service stock tank pool company based in Austin, who creates unique oases in Texas backyards by reimagining the classic stock tank for outdoor enjoyment. Lone Star will be giving away and installing 5 stock tanks that are perfect to combat the common native enemy, “The Texas Heat.” This giveaway program will run in select retailers throughout the state, and on Lone Star’s own social media channel. The in store portion of the giveaways are slated to begin in May, with the Instagram giveaway rolling out sometime this summer. 

“There’s a clear demand for quality hard seltzers, so we’re excited to break into the market with flavor profiles that are both refreshing and have an essential Texas quality to them,” “This is a proudly Texas product, with locally minded ingredients for modern taste palates, perfect for all Texans who enjoy easy drinking beverages and socializing outdoors in our beautiful state. This is just the beginning of our Texas Seltzer exploration. We have some really fun flavors & concepts in the works.” – Daniel Crawford, Lone Star Brand Manager

Lone Star Brewing Co., the makers of Lone Star Beer “The National Beer of Texas” and Lone Star Texas Light Beer, has been proudly brewing beer in Texas since 1884. Since its founding, Lone Star has partnered with local communities throughout the state, supporting Texas-specific charities and organizations. Lone Star Brewing Co. is owned by Pabst Brewing Company, one of the largest independently owned American brewing companies.