Category: Entrepreneurship

ThoroughFare Austin: New Mueller Hybrid Bakery & Café Announces Block Party

Austinites invited to join the newly opened bakery, café, deli and grocery for a lively block party. Photo: Meraki Narrative, used with permission.

** Update: Due to forecasted inclement weather, this event has been rescheduled for Thursday June 4, 2026. ** 5/20/2026

Neighborhood Spot ThoroughFare Announces Epic Mueller Block Party

If you haven’t checked out ThoroughFare yet, now is the perfect time. The newly opened bakery, café, deli, and grocery hybrid has quickly become a favorite daily ritual for Mueller residents since quietly opening its doors in March. (Juice Consulting, 2026)

To celebrate, they are throwing a massive neighborhood Block Party, and you’re invited!

The Details: When & Where

  • Date: Thursday, May 21
  • Time: 4:00 PM – 8:00 PM
  • Location: Mueller Neighborhood, 1905 Aldrich St. (Next to the Thinkery)
  • RSVP: Click here for the public RSVP link

The event will feature a total takeover of the Aldrich St. walkway by ThoroughFare and an incredible lineup of adjacent local businesses.

What to Expect

Whether you’re bringing the family, heading out for date night, or just love good food, there is something for everyone:

  • Good Vibes: A vinyl-curated DJ set from Dart Collective.
  • For the Kids: Complimentary face painting.
  • ThoroughFare Exclusives: Fresh bread and cookie tastings, plus $2 off wine by the glass and draft beer.
  • Shopping Perks: 20% off all Made In Cookware and fun merch giveaways to grab as you roam.

Participating Vendors & Pop-Ups

ThoroughFare is teaming up with neighborhood favorites to bring you awesome activities, freebies, and discounts:

  • The Thinkery & Toy Joy: Hosting a “Franken-TOY” pop-up where guests can build and take home their own custom toys.
  • Buddy Bear: An arts-and-crafts station pop-up for both kids and adults.
  • Veracruz All Natural: Serving up complimentary samples of their famous agua frescas.
  • Aviator Pizza: Featuring free merch, swag, pizza giveaways, and a prize wheel spinner.
  • Nando’s Peri Peri Chicken: Catch their mascot on-site, grab food samples, and spin their prize wheel.
  • Lick Ice Cream: Scooping up sweet discounts at their ice cream cart.
  • Blue Lacy: Offering exclusive dine-in discounts.
  • BD Riley’s Irish Pub: Serving up discounts on adult beverages.

What is ThoroughFare?

Brought to you by the team behind the nationally recognized Austin bakery ThoroughBread (named by Food & Wine as one of the 100 Best Bakeries in America), ThoroughFare is an elevated food shopping experience.

The new space features:

  • A Full-Service Drink Bar: Serving coffee, matcha, smoothies, and fresh juices.
  • A Café & Bakery: Serving up signature toasts, sandwiches, soups, and salads.
  • The Market: Stocked with 170 house-made products including condiments, salad dressings, butters, jams, and nut butters, all of which are the exact same ingredients they use on their own café menu.

The ThoroughFare Promise: They pride themselves on making as many products as possible completely in-house. That means zero seed oils, artificial additives, preservatives, colors, flavors, gums, or fillers. No shortcuts. Just real food.

The Story Behind the Concept

The seed for ThoroughFare was planted back in 2015 during a trip to Maine taken by Co-Founder and CEO Ryan Goebel and his mother. Eating almost entirely from local producers, Ryan noticed the food tasted richer and left them feeling noticeably better.

He realized the magic lay in how the food was produced and the short distance it traveled to the table. Ryan brought this holistic philosophy back to Austin, opening ThoroughBread in 2018 to immediate critical acclaim. ThoroughFare is the natural evolution of that dream, reimagining the way grocers operate by letting you take home the exact ingredients used in their kitchen.

“This began years ago with a simple belief – that food should just be food. Made with real ingredients, without unnecessary shortcuts, and brought to people at its best. ThoroughFare is built on that standard, and we’re proud to finally open our doors and share it with our community.” — Ryan Goebel, Co-Founder & CEO

See you at the block party!

Make sure to RSVP and come hungry. What vendor are you most excited to check out? Let me know in the comments below.

Discover This High-Demand Wholesale Mug Opportunity Inspired by Vinny the Pug

‘The Life and Times of Vinny the Bug’ inspired a coffee mug collection. Photo: Allen Kimble Jr, used with permission.

Discover a Unique Business Opportunity: The Story Behind Pugona Rock Coffee Mugs

Entrepreneurship holds a powerful appeal for aspiring business owners because it represents possibility, independence, and the chance to create something meaningful from the ground up. For many, the draw lies in the freedom to shape their own path, choosing what to build, how to operate, and which values will guide their work. For those exploring small business opportunities, entrepreneurship opens doors to creativity and financial independence.

Unlike traditional employment, entrepreneurship invites innovation and encourages people to bring their unique ideas to life without waiting for permission. The promise of owning one’s future, transforming passion, skill, and determination into a business that reflects personal values, makes it one of the most compelling business ideas for retailers and future founders.

Meet the Entrepreneur: Allen Yhorst Kimble Jr.

Allen Yhorst Kimble Jr., a native of New Orleans, Louisiana, grew up in the mid-1950s and later entered the United States Air Force. He served one year in Vietnam, eight years across Asia, and completed a total of 11 years of military service. During his time in Southeast Asia, he discovered photography, a hobby he continues to enjoy today and one that eventually influenced his creative work and inspirational entrepreneur story. (Allen Yhorst Kimble Jr., 2025)

In 2001, while living in Orlando, Florida, he adopted a small pug named Vinny. After relocating to Phoenix following the 9/11 attacks, Vinny quickly adapted to the Arizona desert, climbing boulders, exploring rugged landscapes, and inspiring Allen’s picture-story book, “The Life and Times of Vinny The Pug.” This lovable canine would later become the heart behind one of the most unique pet-themed gift brands online.

The Birth of a Business: Pugona Rock Coffee Mugs

A creative and successful entrepreneur, Allen operates a wholesale-only coffee mug web store specializing in dog-themed merchandise. Each design in the Pugona Rock Coffee Mug collection is inspired by the real-life adventures of Vinny the Pug, making them standout products for boutiques, gift shops, bloggers, and anyone seeking unique gift shop merchandise.

Allen doesn’t sell individual mugs. Instead, he partners with retailers interested in wholesale coffee mugs, offering an accessible and profitable reseller opportunity:

  • Minimum order: 12 mugs
  • Wholesale cost: $10 each
  • Typical retail price: $20 each

This margin makes the mug reselling business a strong option for online stores, pet boutiques, artisan markets, and those looking to expand their product sourcing for small businesses with high-demand, story-driven merchandise.

Courtesy photos, used with permission.

Interested in Becoming a Retail Partner?

If you or someone you know is a retail seller seeking bulk mug orders, wholesale mugs, or a fresh coffee mug business opportunity, you can enroll directly in Allen’s wholesale program. There is no cost or fee to join, and early participants receive valuable perks and support as they begin building their retail partnership with Pugona Rock Coffee Mugs.

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Psychedelic Revival: The Brian Jonestown Massacre Drops a Hypnotic New Single

The new release sets the tone for a massive North American tour this fall. Photo: Joe Eley, used with permission.

The Brian Jonestown Massacre announces a new single, ‘Makes Me Great / Out Of Body,’ on red transparent 10” vinyl, due to be released on April 25th via Anton Newcombe’s record label A Recordings. Fans can pre-save it here. (Magnum PR, 2025)

Following a hugely successful UK and Europe tour earlier this year, the band will return to North America this fall for an extensive run of live shows, including two dates with special guests, Cast, making their first US appearance in nearly 30 years. Tickets on sale now. 
 
It’s been over 30 years since Anton Newcombe – frontman, songwriter, composer, studio owner, multi-instrumentalist, producer, engineer, father, force of nature – and his band The Brian Jonestown Massacre released their first single She Made Me / Evergreen. Released in 1992, as the British music press descended on the US to anoint the next US guitar band as flavor of the month and major labels were on the hunt for the compliant hopefuls to be their latest quick fix, Anton Newcombe had an idea: say no.

As leader of the Brian Jonestown Massacre, Newcombe had already established himself as a visionary songwriter, a man to whom making music wasn’t a lifestyle choice or a hipster haircut but the very fabric of existence itself, and he had observed in silent horror as his peers meekly consented to everything – yes to contracts, yes to management, yes to suggestions, yes to this, yes to that, yes, yes, yes. But he was different. Anton Newcombe was going to say no to everything. “I just knew I would be more successful in a certain way by saying no, just being contrary because I figured that if people liked me they were gonna like me anyway,” he says. “Or dislike me. It doesn’t matter.”
 
Much of this was documented on the controversial documentary ‘Dig!,’ which is still hailed as one of the best rock documentaries ever made, and celebrates its 20th Anniversary this year with the remastered, expanded version “Dig! XX.”
 
Brian Jonestown Massacre’s shoegazing-tinged debut album Methodrone was released in 1995 and since then numerous band members have joined Newcombe on his sonic escapades, but he has remained the sole constant, the creative mastermind at the centre of one of music’s most fascinating bands. There have been a further 20 albums under the Brian Jonestown Massacre moniker since then, each embarking on their own mind-expanding adventure and exploring the outer realms of rock’n’roll; psychedelic rock, country-blues, snarling rock’n’roll, blissed-out noise-pop and more.
 
Along the way, Newcombe has established himself as a once-in-a-lifetime talent who saw the direction in which mainstream indie-rock was heading and opted to take the long way round. He’s emerged as a revolutionary force in modern music, an underground hero. There was no other way, this was how it had to be. “My only option with everything in life has always been that you just jump into the fire,” he declared. “It doesn’t matter what it is.”
 
It’s with that spirit that he’s hopped around the globe, from the West Coast to New York, from Manhattan to Iceland, and then to Berlin, where he’s lived for 15 years and has two flats, one to live in and one that’s been converted into his studio.

Brian Jonestown Massacre released their 20th full-length studio album The Future Is Your Past, in February 2023 on Anton’s record label, A Recordings. In 2022 / 2023, they completed a massive world tour that saw them play 34 dates in North America, 25 dates across Europe and 16 dates in the UK. Towards the end of 2024, they released ‘Don’t Look At Me’ ft. Aimee Nash. It is a delicious slice of hypnotic shoegaze with Nash lyrically casting a spell with the mantra “Do No Harm.”
 
There is no such thing as a defining statement in Anton Newcombe’s world anymore, just more chapters that contribute to the tale. “Nobody can stop me, I’m not asking somebody, I’m not making the rounds at Warners, saying ‘please put out my record!’ It’s just for me,” he says. He hopes he can be an inspiration to others. “I would love to see more groups, people playing music in the UK and everywhere else because I really enjoy it. That’s the only reason I need. It’s the only reason to do stuff.” That hits to the core of what makes Anton Newcombe and Brian Jonestown Massacre tick. He’ll keep jumping in that fire. That’s how he rolls. Savor it.

PRESS FROM THE BJM’S JAN / FEB UK TOUR
 
“Brian Jonestown Massacre have a cult following big enough to warrant the publication of an acclaimed memoir by percussionist Joel Gion and big enough that this large UK tour includes a date at Brixton Academy… Newcombe is really adept at coming up with melodies and guitar figures that sound immediately familiar, as if you know them already from a song you can’t quite place – a genuine skill.” – Guardian
 
“The Brian Jonestown’s ability to create an immersive live experience remains unparalleled and this Brixton gig was a masterclass in psychedelia, intensity, and raw musical craftsmanship.” – Music News
 
“A night of hypnotic grooves, kaleidoscopic guitars, and the kind of immersive psychedelia that only they can provide… The Brian Jonestown Massacre’s live show is not just a performance – it’s an experience. At the O2 Institute Birmingham, they proved once again why they remain one of the most compelling acts in modern psychedelic rock. Newcombe’s vision, combined with the band’s tight musicianship, created a night of sonic transcendence that few in attendance will soon forget.” – RockShot

Courtesy photo, used with permission.

Four Tips for Improving User Experience in Your Online Store

These tips for improving user experience can make all the difference. Photo: cottonbro studios/Pexels

User experience is everything when it comes to running an online store, and is something you should prioritize from the very beginning. When it comes to physical stores, everyone knows the importance of having a great-looking interior full of great products and enticing deals, and the same goes for the online environment.  

Of course, that’s easier said than done, and in the beginning, it’s completely normal to stare at your landing page, wondering where to start or how to go about improving your first attempt. 

This article is here to aid you. Here are four top tips for helping you design or redesign your website so that people want to shop there.

1. Start with Navigation

While having an aesthetically appealing site is important, you shouldn’t try to run before you can walk. Creating a site that’s nice and easy to navigate should be your first port of call. 

First and foremost, you need to make sure that your potential customers have a clear path to the items you’re selling. It’s best to organize everything into a few broad but distinct categories with easy-to-use drop-down menus, and you could also use color, texture, and images to segment things in unique ways (and don’t forget to have a prominent search bar).

2. Developing a Quick, Easy, and Secure Checkout Experience

You should always endeavour to optimize your checkout experience where you can, as this element forms the very core of your online store. If it’s too long-winded and complicated for your customers to pay for the goods or services they want, they’re much more likely to abandon their shopping cart. 

For one, you should always offer a guest checkout option, as many people don’t want to go through the hassle of creating an account. More generally, try to minimize the number of steps involved as much as possible and work to reduce those clicks.

3. Provide Personalized Recommendations

Personalized recommendations are a big part of the retail experience, and it’s no different in the online world. 

If you have the option, use a recommendation engine on the back end of your site to offer customers unique recommendations based on what they’ve previously browsed for and bought. You can implement these tools throughout the search page and also at the cart to entice shoppers with last-minute purchases.

4. Improving Loading Speed

And finally, it’s key to remember that we live in a world where people’s attention spans are greatly reduced from what they were even ten years ago, so make sure your website loads nice and fast. 

You can improve speeds in a number of ways, such as by compressing images (but without compromising on quality) and using a website hosting service that’s known for utilizing fast and reliable servers. 

Wrapping Up

Hopefully, you now have a solid idea of how to better design your website to be conducive to long-term customers. Start by getting that all-important smooth navigation down, and systematically work through the list until you have a site to be proud of. Good luck!

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