‘What Every CEO Must Know’: 37 Leadership Secrets for Confident, Decisive CEOs

‘What Every CEO Must Know’ is the new book by Bill Miller. Photo: Barnes & Noble

📘 Book Spotlight

What Every CEO Must Know: 37 Secrets to Lead with Confidence and Power

By Bill Miller

What’s the #1 Reason CEOs Fail?

Blind spots they never saw coming.

Most CEOs don’t fail because they lack intelligence, ambition, or drive. They fail because they miss the warning signs. Blind spots quietly erode trust, derail critical decisions, and ultimately sink companies. (Barnes & Noble, 2026)

In What Every CEO Must Know: 37 Secrets to Lead with Confidence and Power, Bill Miller reveals proven leadership strategies drawn from over 20 real-world founder and first-time CEO stories. The book offers practical guidance every CEO needs to lead with confidence, clarity, and resilience, especially when the stakes are high.

Leadership Insights from Decades of Experience

Award-winning author and trusted CEO advisor Bill Miller draws on more than 30 years of experience helping leaders navigate their toughest challenges. His approach is practical, direct, and rooted in real executive decision-making, not theory.

What You’ll Learn

This book shows CEOs how to:

  • Spot and eliminate blind spots before they sabotage credibility and trust
  • Make faster, sharper decisions, even with incomplete data
  • Lead with clarity, not cleverness, so teams can execute flawlessly
  • Turn mistakes into momentum using proven recovery strategies

Practical Tools You Can Use Immediately

Each chapter includes actionable frameworks, playbooks, and checklists, including:

  • The CEO Decision Grid
  • The 90-Day Growth Engine Challenge
  • The 8-Step Hiring Framework

These tools help leaders cut through uncertainty and move forward with confidence.

Who This Book Is For

Perfect for:

  • Startup founders
  • First-time CEOs
  • Seasoned executives seeking clarity and operational excellence

If you want to lead with confidence, decisiveness, and impact, this book belongs on your desk.

👉 Get your copy of What Every CEO Must Know today and start leading with confidence, clarity, and power.


About the Author

Bill Miller is an executive advisor, consultant, speaker, and award-winning author who helps first-time CEOs, founders, and struggling leaders lead with confidence, clarity, resilience, and power.

A former vice president and general manager, Bill has led Marketing, Product Management, Business Development, Strategic Partnerships, Development, and Operations over a 35-year career. His experience spans early-stage startups to multi-billion-dollar multinational companies, giving him rare perspective on what truly drives successful leadership.


Leadership Lessons from a Military Commander: What Elyezer Shkedy’s Book Teaches Us About Success

‘Who the F*ck is Michael?!: An Israeli Air Force Chief’s Uncompromising Code for Achieving Greatness’ by Elyezer Shkedy. Photo: Barnes & Noble

The Power of Books on Personal and Business Success

Books on personal and business success offer more than just inspiration—they provide actionable insights, proven strategies, and lessons from top leaders across industries. These works condense decades of experience into digestible, practical advice that can help readers improve their mindset, boost productivity, enhance leadership skills, and sharpen decision-making.

Whether you’re launching a startup or pursuing personal growth, these books offer real-world relevance and motivation. Readers learn from the triumphs and setbacks of renowned entrepreneurs and executives, gaining perspectives that can accelerate their own journeys. Ultimately, these books act as mentors on the page, empowering individuals to achieve their goals with clarity and confidence.

Spotlight on Elyezer Shkedy and “Who the F*ck is Michael?!”

General (Ret.) Elyezer Shkedy served as the fifteenth commander of the Israeli Air Force, where he led numerous strategic operations—including the pivotal Operation Orchard airstrike on Syria’s nuclear reactor. After his military service, he became the CEO of El Al, Israel’s national airline, and currently leads over fifteen educational and social NGOs. As president of I Belong Israel, Shkedy is a prominent voice on leadership, tolerance, and personal values.

His bestselling debut book “Who the F*ck is Michael?!: An Israeli Air Force Chief’s Uncompromising Code for Achieving Greatness” has sold over 30,000 copies in its Hebrew edition and was the most-read book among Israeli military personnel in 2022. (CS Lewis Publicity, 2025)

A Leadership Book Like No Other

“Who the F*ck is Michael?!” is a compelling exploration of leadership, resilience, and personal excellence. Drawing from a career that spans elite military command and corporate leadership, Shkedy shares over 100 real-life stories and insights that stress the importance of hard work, accountability, and moral courage.

Originally published in Hebrew and now available in English, the book received the prestigious Golden Book Award. It stands as a powerful guide for anyone looking to lead with intention, discipline, and integrity.