La Panadería’s Pink Pan de Muerto. Photo: La Panadería, used with permission.
🍂 Celebrate Fall with La Panadería’s New Seasonal Pan Dulce and Día de los Muertos Specials
La Panadería is excited to announce the launch of its fall-inspired pan dulce lineup—just in time for cooler weather and Día de los Muertos celebrations! This season, the bakery brings bold, comforting flavors to its beloved collection of pastries with two standout creations you won’t want to miss. (La Panadería, 2025)
🎃 Pumpkin Concha — $4.70
Back by popular demand! The Pumpkin Concha returns with La Panadería’s signature pillowy concha base, topped with a festive orange cookie crust and filled with a rich, spiced pumpkin filling made from real pumpkin purée. It’s a cozy fall favorite and the perfect pairing for the bakery’s Maple Pumpkin Cold Foam Latte.
🗓 Available: Now through Thanksgiving (November 27) at all La Panadería locations.
💀 Dubai Chocolate Pan de Muerto — $7.50
New this year! Introducing the Dubai Chocolate Pan de Muerto, a luxurious twist on the traditional Day of the Dead bread. This personal-sized pan de muerto is flavored with orange essence, dusted in sugar, sliced open, and generously filled with house-made Nutella and pistachio ganache made from real ground pistachios. Finished with chopped pistachios, it’s an indulgent, limited-time treat.
🗓 Available: In limited daily quantities through Día de Muertos weekend (November 2) at all four La Panadería locations, while supplies last.
🕯 Pan de Muerto Pre-Order Details
Celebrate Día de los Muertos with La Panadería’s family-size and mini Pan de Muerto loaves, available for pre-order online.
✨ The vibrant pink Pan de Muerto—a customer favorite—returns this year in both family-size and mini options. The classic mini and personal-sized Pan de Muerto are also available year-round in-store, no pre-order required.
☕ Fall-Inspired Lattes
Round out your visit with La Panadería’s new cold foam latte lineup, featuring comforting seasonal flavors:
Abuelita Chocolate
Dubai Chocolate
Pumpkin
These handcrafted drinks are the perfect pairing to a sweet slice of Pan de Muerto, making every visit a delicious way to celebrate the spirit of the season.
Dubai Chocolate Pan de Muerto. Photo: La Panadería, used with permission.
Enjoy live Mariachi music, beautiful altars, costume contests, delicious bites and DJ sets from Thursday, October 31 to Sunday, November 3. Courtesy photo, used with permission.
Join Pullman Market, the 53,000-square-foot culinary destination in the Pearl District from Emmer & Rye Hospitality Group, for a four-day celebration of Día de los Muertos taking place from Thursday, October 31 to Sunday, November 3. ‘Muertos at Mezquite’ will feature delicious bites and drinks inspired by food of the Sonoran region, live Mariachi music and DJ performances, festive face painting, costume contests, a celebration of life brunch and more. Pullman Market will also showcase its first Día de los Muertos ofrenda at the Mezcaleria. Reservations are available online. (Pullman Market, 2024)
Muertos at Mezquite day-by-day schedule:
Thursday, October 31
DJ Dani Gal on Karnes Patio from 6p.m. – 8p.m.
All Ages Costume contest at 8p.m.
Mariachi Guerrera Quetzalli from 7p.m. – 9p.m.
Friday, November 1
Mariachi Guerrera Quetzalli from 4p.m. – 6p.m.
Face Painter from 4p.m. – 7p.m. on Karnes Patio
DJ Bittyscorp on Karnes Patio from 6p.m. – 8p.m.
Saturday, November 2
DJ Bittyscorp on Karnes Patio from 6p.m. – 8p.m.
Face Painter from 4p.m. – 7p.m. on Karnes Patio
All Ages Costume contest at 8p.m.
Sunday, November 3
Celebration of Life brunch from 12p.m. – 4p.m. with music by DJ Karnes
DJ Bittyscorp on Karnes Patio from 12p.m. – 3p.m.
Pullman Market 221 Newell Ave San Antonio, Tx 78215
Pullman Market located at Pearl in San Antonio, TX is an all-new 53,000-square-foot culinary destination. It features a specialty grocer with Texas-based produce and goods from over 150 suppliers throughout the state, sourdough bakery, tortilleria, and more. Guests can also enjoy the market’s five quick-service eateries and four full-service restaurant concepts. Pullman Market celebrates all things food and is about creating strong relationships between local producers and the community.
Ofrenda at Pearl Día de los Muertos. Photo: Pearl, used with permission.
SAN ANTONIO – Pearl‘s annual Día de los Muertos celebration is returning to San Antonio this weekend, with a promise of unique experiences for visitors and community to enjoy across the destination on Saturday and Sunday. From beautiful ofrendas, catrinas, alebrijes crafted by local artists, to live performances and special events, visitors will have a slate of activities to look forward to for those looking to celebrate the deep-rooted traditions of Día de los Muertos. (Pearl, 2024)
The celebration kicks off on Saturday, November 2, 2024 from 5p.m. – 9p.m. featuring several art installations displayed around Pearl’s 22-acre footprint, including Hotel Emma, a community altar under Pearl’s Shade Structure and, for the first time ever, Pullman Market.
Also to be showcased is a beautiful Tzompantli art installation featuring 30 hand painted skulls by San Antonio artist Regina Moya, and two large alebrijes by local artist Mauro de la Tierra, made of recycled materials.
Programming for the day will include a Catrin and Catrina Costume Contest, children’s art activities, face painting, a Día de los Muertos procession around Pearl, and performances by the University of Incarnate Word student mariachi and a grand finale performance by Azul.
Full Schedule:
Saturday, November 2, 2024 5p.m. Día de los Muertos at Pearl kicks off with live entertainment, vendors and pop-ups 5p.m.-8p.m. Alebrije & Lelé Doll Workshops (Pearl’s Shade Structure) 6:15p.m. Día de los Muertos Procession by Las Monas & Son Olvidados 9p.m. Event Ends
Sunday, November 3, 2024 10a.m.-12p.m. Lelé Doll Workshop Opens (Pearl’s Shade Structure) 5p.m.-5:10p.m. Event Opening by Master of Ceremonies Michael Quintanilla 5:15p.m.-6p.m. Performance by UIW Mariachi & Lizeth Robledo 6:05p.m.-7:10p.m. DJ Steven Lee Moya 7:15p.m.-7:45p.m. Procession by Las Monas & Son Olvidados 7:15p.m.-7:45p.m. DJ Steven Lee Moya 7:45p.m.-7:55p.m. Catrin & Catrina Contest 8p.m.-9p.m. Azul Barrientos Closing Performance
“Pearl has been committed to celebrating Día de los Muertos in an authentic and respectful way including our community of artists since our inception, helping to nurture it into the vibrant citywide celebration that has become an integral part of San Antonio’s cultural landscape. Each year, we look forward to curating unique experiences where visitors and the community come together in collective remembrance, celebrating the beauty and depth of this tradition in an authentic way.” – Silver Ventures CMO Michael Joergensen.
Hotel Emma Halloween Cocktail Party – Thursday, October 31, 2024 Join Hotel Emma’s Halloween Cocktail Party on October 31 from 6p.m. – 9p.m. This spirited gathering will showcase delightful collaborations with three esteemed local bar teams: The Bar at Mixtli, Pastiche, and Atlee’s Rally. Guests can indulge in offerings featuring El Tequileno, Los Siete Misterios, and Desert Door Sotol. Tickets are available for $50, which includes two drink tokens and one food token. Attendees can anticipate an evening filled with door prizes, lively music, and festive Halloween activities. The excitement continues with an after-party at Pastiche. More information and tickets are available here.
Hotel Emma Altar & Dia de los Muertos Dinner – Friday, November 1 Hotel Emma, the prestigious Five-Diamond hotel and recent recipient of a MICHELIN Two-Key rating, will host its annual Día de los Muertos celebration on November 1, 2024. The centerpiece of the event is a stunning traditional altar adorned with fresh marigold flowers in honor of Emma Koehler, the hotel’s namesake and former leader of the Pearl Brewery. This exquisite ofrenda pays homage to Emma’s enduring legacy and is on display now until Wednesday, November 4. As part of the festivities, Hotel Emma will also present its highly anticipated annual Día de los Muertos dinner, offering guests an exclusive culinary experience that blends luxury with cultural significance on Friday, November 1. There will be a reception from 6p.m. – 7p.m. with dinner taking place from 7p.m.-9p.m. Tickets are $130 / person. More information and tickets are available here.
Pullman Market Pullman Market is thrilled to announce the first ever installation of its Día de los Muertos altar at the Mezcalaria, beginning October 21, 2024. The celebration will continue across Pullman Market on October 31st, featuring live Mariachi music, beautifully crafted altars, and a lively costume contest in the courtyard. Attendees can also enjoy festive face painting, making it a perfect outing for families and friends. The festivities continue through Monday, November 4 with a Dia de los Muertos brunch at Mezquite.
Food Hall at Bottling Department Presents MONSTER MASH October 30, 2024 at Pearl Park Join the fun at Pearl Park for a graveyard smash at the very first MONSTER MASH with SoundCream, presented by Food Hall at Bottling Department. Get ready to dance the night away with spooky beats, wicked good vibes and plenty of tricks & treats. The event is free and open to the public from 5p.m. to 9p.m.
Celebrate life and remembrance with La Panadería’s authentic Pan de Muerto. Photo: La Panadería, used with permission.
With the fall season upon us, festive pastries inspired by Halloween and Day of the Dead are rising in popularity, delighting the senses. Halloween treats often feature spooky designs, like ghostly meringues, pumpkin-shaped cookies, and rich chocolate cupcakes topped with eerie fondant decorations. In contrast, Day of the Dead pastries celebrate life and remembrance, showcasing vibrant sugar skulls, pan de muerto (a sweet bread adorned with bone-like decorations), and colorful marigold-infused treats. Both themes bring warmth and creativity to the season, inviting friends and families to gather and indulge in these delectable delights, merging tradition with the joy of celebrating life and the spirit of the season.
San Antonio area businesses are offering specialized themed treats and specials/events. More details on each below. (Bakery Lorraine, Plaza San Antonio Hotel & Spa, Twang, La Panadería, 2024)
Bakery Lorraine – October 26 to 31 From October 26 to 31, Bakery Lorraine will feature a selection of Halloween-themed pastries, including the Ghost Tart (salted caramel and dark chocolate ganache with a white chocolate ghost), Mummy Tart (buttery lemon curd in a crisp shell with torched meringue), Voodoo Doll (gingerbread cookie dipped in dark chocolate), Candy Corn Macaron (orange and yellow macaron filled with vanilla honey buttercream), and Black Cat Tart (dark chocolate mousse with strawberry gelee, available only on October 30 & 31).
Bakery Lorraine’s Candy Corn Macaron. Photo: Bakery Lorraine, used with permission.
Plaza San Antonio Hotel & Spa – October 1 – October 31 Enjoy a variety of Spooky October treats at Plaza San Antonio Hotel & Spa, including a Spa Face Mask Special available from October 1 to October 31. Guests can add a Specialized Treatment Mask to any service and receive an additional mask to take home for free. The add-on is only $40 and automatically applies when booking online.
Halloween-Themed Yoga Session – Sunday October 27 Celebrate the Fall spirit with a Halloween-themed yoga session on Sunday, October 27, at 11a.m. Guests are encouraged to come dressed in costume for a chance to win a complimentary Slow Beauty Pedicure. Participants will receive all-day access to the pool and fitness center, along with a guaranteed reservation at Corinne San Antonio. Admission is free, but RSVP is required via Eventbrite.
Twang Celebrate Halloween with a Tex-Mex twist by enjoying Twang’s themed cocktail, the Bruja’s Brew, made with Twang’s Chile Lime Rimming Salt. The single serving of this drink includes 2 oz cinnamon liqueur, 3/4 oz pomegranate syrup, 3 oz apple cider, and is topped with champagne. For a group, try the punch recipe, which serves 16 oz cinnamon liqueur, 6 oz pomegranate syrup, 24 oz apple cider, plus one 750ml bottle of champagne. To finish it off right, rim each guest’s drink in Twang’s Chile Lime Rimming Salt for the ultimate touch to this spooky special. Recipe by Aaron Peña, Owner of Amor Eterno in San Antonio.
Bruja’s Brew. Photo: Twang, used with permission.
La Panadería James Beard Nominated bakery and café, La Panadería, hailed for its authentic pan dulce, tortas and more, is thrilled to announce that the pre-orders for Pan de Muerto at all locations are now available online. Guests can honor the rich traditions of Día de los Muertos with La Panadería’s handcrafted Pan de Muerto, available to pick up between October 31 to November 3.
This year, there is a new pink rendition of the bread available in both family sized and mini options. Baby sized versions of both pink and regular Pan de Muerto will be available in-store at all locations – pre-ordering is not required.
Pan de Muerto Pre-order Details: • Items/Cost: Family size Regular Pan de Muerto – $25.00 Family size Pink Pan de Muerto – $27.50 Mini 6-pack Regular Pan de Muerto – $24.00 Mini 6-pack Pink Pan de Muerto – $26.00
• Pick-up Date(s): Thursday, October 31 Friday, November 1 Saturday, November 2 Sunday, November 3
This beloved Mexican pastry symbolizes the connection between the living and the deceased, making it a meaningful addition to upcoming celebrations. Guests can also purchase the Pan de Muerto at San Antonio’s upcoming Muertos Fest at the end of the month (October 26 & 27).
Events include Storytellers: Narrative Art and the West, Native American Film Series, and Día de los Muertos activities. Photo: Briscoe Western Art Museum, used with permission.
San Antonio, TX – Opening a window into the rich history, culture and landscapes of the Southwest, the Briscoe Western Art Museum is proud to host Storytellers: Narrative Art and the West, an exhibition that reveals the breadth of narrative art produced in the Southwest from the early twentieth century to today. The exhibition features more than 70 remarkable works curated from the prestigious collections of the New Mexico Museum of Art, the Museum of Indian Arts & Culture, the Briscoe, and private lenders. Storytellers: Narrative Art and the West will be on view October 4, 2024, through January 19, 2025, and is included with museum admission. (Briscoe Western Art Museum, 2024)
“Narrative art tells a story. It can illustrate historic events or bring the imagination to life. The traditions of storytelling in the Southwest go back to ancient times and the Indigenous populations of the region. From the simple carved forms of Helen Cordero to the narrative realism of Martin Grelle and Navajo artist Ed Natiya, the exhibition celebrates the intricate tapestry of the American Southwest’s artistic heritage. We’re proud to share these works and the stories they tell.” – Liz Jackson, President and CEO of the Briscoe Western Art Museum
The exhibition explores the various ways artists have told stories about the Southwest in their work, including illustrations of historic events such as Diego Romero’s image of the Pueblo Revolt and paintings of local religious ceremonies such as William Penhallow Henderson’s “Holy Week in New Mexico” and ruminations on spiritual traditions as in Partocinio Barela’s “Last Supper,” as well as reflections on modern art and iconic images of the West inspired by pop culture, including Andy Warhol’s “Geronimo” and Billy Schenck’s “Cliff.”
The range of artists and the stylistic variation represented in Storytellers: Narrative Art and the West offer a variety of lenses, allowing audiences to engage with the region’s complex and evolving history and culture. Storytellers showcases the talents of renowned artists like Fritz Scholder, Gerald Cassidy, Alan Houser and Henry Balink, who bring diverse perspectives on cowboy, Native, and Spanish cultures, alongside works by Frederic Remington, Andy Warhol, Logan Maxwell Hagege, Martin Grelle and Mark Maggiori.
Storytellers: Narrative Art and the West was organized by the New Mexico Museum of Art. The exhibition is sponsored in part by The City of San Antonio, Jan McCaleb Elliott, Jessica Elliott Middleton and The Texas Commission on the Arts.
Storytellers: Conversation with the Curator Exhibition tour with guest curator Christian Waguespack Friday, October 4, 2p.m. – 3p.m., included with museum admission Saturday, October 5, 2p.m. – 3p.m., included with museum admission
Talk with a leading expert in the field of narrative art and enjoy a tour of the exhibition with curator Christian Waguespack as he provides unique insight into the art and discusses the special connection Storytellers has with New Mexico.
Community Ofrenda, Art and Día de los Muertos: Sharing the Stories of the Departed Ofrenda: October 3 through November 4, included with museum admission Painting with DiZurita: October 19, 6p.m. – 8p.m., $45, $25 for museum members Sugar Skull Pinatas: October 27, 1p.m. – 2:30p.m., 3p.m. – 4:30p.m., $20, $15 for museum members Calaveritas: October 27, 1:30p.m. – 4:30p.m., included with museum admission
In celebration of Día de los Muertos, the community is invited to participate in the Briscoe’s community ofrenda honoring influential figures in Western art and the American West. Everyone is welcome to add photos of lost loved ones and personal offerings to help celebrate their lives. The ofrenda will be on display in the museum lobby and free Día de los Muertos-themed crafts will be available for those who would like to participate. The Briscoe’s Hendler Family Museum Store will have Día de los Muertos items available for those who wish to add to their offerings.
Enjoy a Día de los Muertos painting session led by energetic and charismatic international artist Gio DiZurita. Based in San Antonio, DiZurita tells stories through her art, an everlasting transformation of life experiences. Create your own Catrina or sugar skull masterpiece while sipping beer, wine, or prickly pear margaritas. You’ll create an acrylic painting on an 11 x 14 canvas in a hands-on session with Gio as she guides guests through a take-home work of art. Registration for this 21+ event is per person and includes beer, wine and all supplies. Class size is limited, so register today to secure your spot.
For more Día de los Muertos celebration, join local artist Adriana Gamez as she leads guests through a sugar skull piñata class, sharing cultural insights and crafting techniques while helping everyone create a sugar skull piñata filled with Mexican candy. Light refreshments and all supplies needed to create an 11” inch piñata, as well as the candy, are included. Participants also receive admission to the museum. One ticket per person, both adults and children, is required. Two sessions are being held to accommodate everyone, but spots are limited so register now to avoid missing out.
Stop in on October 27 as artist Renée Letapi-Gamez leads everyone in painting miniature sugar skull canvases you can take home to commemorate Día de los Muertos. A student at the University of Texas at San Antonio, Renée Letapi-Gamez draws inspiration from Latin culture and is a Día de los Muertos aficionado. Her focus is on small works inspired by catrinas, calveras and alebrijes. She’ll share her passion for these traditional elements of Día de los Muertos and help everyone create their own miniatures. The drop-in activity is included with museum admission and all materials are provided.
Native American Film Series Returns
Storytelling is a vital tradition in Native American heritage, serving as a powerful way to pass down knowledge, history and cultural values from one generation to the next.
As part of the Storytellers exhibition, the Briscoe is proud to announce the reboot of its Native American Film Series, a celebration of Indigenous storytelling through the lens of contemporary cinema. This series spotlights films created by Native American filmmakers and artists, offering audiences a unique opportunity to engage with the stories, cultures and histories of Indigenous communities from the American West.
All films were directed, written, produced by and/or star Native Americans. Matthew Davila, a member of the Standing Rock Lakota Sioux Tribe, curated the series and will lead a short presentation before each film. The films are included with museum admission and are free for members. The series includes:
“Rez Ball,” Sunday, October 20, 2p.m.
“Windtalkers,” Sunday, November 17, 2p.m.
“Indian Relay,” Sunday, January 12, 2p.m.
Storytellers: Sculpture Demonstration and Conversation with Artist Ed Natiya Meet the Artist – Thursday, November 14, 6p.m. – 8p.m., included with general admission
Day of the Dead San Antonio will be a citywide celebration of Dia de los Muertos. Courtesy photo, used with permission.
This November, San Antonio, will host a new heritage festival marking Día de Los Muertos, Mexico’s holiday of remembrance. The City of San Antonio, Visit San Antonio and Day of the Dead San Antonio have partnered to launch Day of the Dead San Antonio, a citywide celebration destined to become a new tradition. Beyond a three-day festival to be hosted in La Villita from Friday November 1 through Sunday November 3, Day of the Dead San Antonio creates an official period of Día de los Muertos observation across the city, bringing authentic Mexican traditions to San Antonio and inviting residents and visitors to join in the festivities. (City of San Antonio, 2019)
Day of the Dead San Antonio, presented by H-E-B, offers an inclusive and diverse slate of events for the entire city. From a new River Walk parade to lectures, museum exhibitions, festivals, live music and performances, a 5K race and more, Day of the Dead San Antonio brings Mexican traditions to San Antonio to celebrate culture, family and life. Day of the Dead San Antonio’s activities will reach across the city to educate, enlighten and entertain.
Highlights of the festival include “Catrineras on the River”, a new river parade illuminating the San Antonio River with the spirit of the Day of the Dead. Co-hosted by official parade partner Rey Feo Consejo Educational Foundation, Catrineras on the River will feature more than 22 barges spotlighting local San Antonio organizations, with local children aboard many of the barges. This first-ever river parade will feature custom-made barges that mirror the colorful, flat-bottom gondola-like traijneras in Xochimilco, a UNESCO World Heritage Site just south of Mexico City.
The river parade also serves as the grand opening of Day of the Dead San Antonio, launching the festival with a special ceremony afloat a barge on the San Antonio River. Mariachis and Day of the Dead dancers portraying La Danza de Los Mojigangas will fill the Arneson River Theater as part of the kick-off. Mojigangas, or giant dancing puppet figures, are a traditional part of Day of the Dead celebrations, providing the perfect start to the Day of the Dead San Antonio festival in La Villita.
From November 1 through 3, everyone can join in the festivities in La Villita Historic Art Village. Visitors can experience the picturesque Altar de Muertos, have their faces painted with traditional calavera designs and immerse themselves in the experiences surrounding the Day of the Dead. Among the decorations on display in La Villita will be 15 giant skulls painted by local artists and businesses to add a special local touch. Decorated skull sculptures will line downtown’s Houston Street, turning it into Mexicraneos Street, leading revelers to Frost Tower.
Traditions and art are woven throughout Day of the Dead San Antonio. A Catrina depicting Selena will reign over the Day of the Dead festivities from her customized altar at the corner of S. Alamo and Market Streets. Standing more than 8 feet tall and adorned with more than 2 million beads, the Catrina was handcrafted by more than 40 indigenous Huichol artisans in Mexico and took two months to produce. There will be fifteen more Catrines and Catrinas displayed across the city.
Day of the Dead San Antonio links San Antonio with Mexico’s enduring Día de Los Muertos traditions, recognized by UNESCO as an Intangible Cultural Heritage of Humanity. This bridging of cultural heritage will build upon the city’s profile as a place of historic richness, enduring traditions, memorable tastes and unforgettable hospitality.
“…The Day of the Dead celebration will be a time for San Antonio to celebrate our ancestors, community, heritage and neighbors. As we look forward to a holiday that’s focused on the memories we’ve created, I look forward to the memories our community will create through this celebration for years to come.”- San Antonio Mayor Ron Nirenberg