Celebrate Life and Legacy: Experience Día de los Muertos at Pearl

Ofrenda at Pearl Día de los Muertos. Photo: Pearl, used with permission.

SAN ANTONIO – Pearl‘s annual Día de los Muertos celebration is returning to San Antonio this weekend, with a promise of unique experiences for visitors and community to enjoy across the destination on Saturday and Sunday. From beautiful ofrendas, catrinas, alebrijes crafted by local artists, to live performances and special events, visitors will have a slate of activities to look forward to for those looking to celebrate the deep-rooted traditions of Día de los Muertos. (Pearl, 2024)

The celebration kicks off on Saturday, November 2, 2024 from 5p.m. – 9p.m. featuring several art installations displayed around Pearl’s 22-acre footprint, including Hotel Emma, a community altar under Pearl’s Shade Structure and, for the first time ever, Pullman Market. 

Also to be showcased is a beautiful Tzompantli art installation featuring 30 hand painted skulls by San Antonio artist Regina Moya, and two large alebrijes by local artist Mauro de la Tierra, made of recycled materials.

Programming for the day will include a Catrin and Catrina Costume Contest, children’s art activities, face painting, a Día de los Muertos procession around Pearl, and performances by the University of Incarnate Word student mariachi and a grand finale performance by Azul.

Full Schedule:

Saturday, November 2, 2024
5p.m. Día de los Muertos at Pearl kicks off with live entertainment,
vendors and pop-ups
5p.m.-8p.m. Alebrije & Lelé Doll Workshops (Pearl’s Shade Structure)
6:15p.m. Día de los Muertos Procession by Las Monas & Son Olvidados
9p.m. Event Ends

Sunday, November 3, 2024
10a.m.-12p.m. Lelé Doll Workshop Opens (Pearl’s Shade Structure)
5p.m.-5:10p.m. Event Opening by Master of Ceremonies Michael Quintanilla
5:15p.m.-6p.m. Performance by UIW Mariachi & Lizeth Robledo
6:05p.m.-7:10p.m. DJ Steven Lee Moya
7:15p.m.-7:45p.m. Procession by Las Monas & Son Olvidados
7:15p.m.-7:45p.m. DJ Steven Lee Moya
7:45p.m.-7:55p.m. Catrin & Catrina Contest
8p.m.-9p.m. Azul Barrientos Closing Performance

“Pearl has been committed to celebrating Día de los Muertos in an authentic and respectful way including our community of artists since our inception, helping to nurture it into the vibrant citywide celebration that has become an integral part of San Antonio’s cultural landscape. Each year, we look forward to curating unique experiences where visitors and the community come together in collective remembrance, celebrating the beauty and depth of this tradition in an authentic way.” – Silver Ventures CMO Michael Joergensen.

Hotel Emma Halloween Cocktail Party – Thursday, October 31, 2024
Join Hotel Emma’s Halloween Cocktail Party on October 31 from 6p.m. – 9p.m. This spirited gathering will showcase delightful collaborations with three esteemed local bar teams: The Bar at Mixtli, Pastiche, and Atlee’s Rally. Guests can indulge in offerings featuring El Tequileno, Los Siete Misterios, and Desert Door Sotol. Tickets are available for $50, which includes two drink tokens and one food token. Attendees can anticipate an evening filled with door prizes, lively music, and festive Halloween activities. The excitement continues with an after-party at Pastiche. More information and tickets are available here.

Hotel Emma Altar & Dia de los Muertos Dinner – Friday, November 1
Hotel Emma, the prestigious Five-Diamond hotel and recent recipient of a MICHELIN Two-Key rating, will host its annual Día de los Muertos celebration on November 1, 2024. The centerpiece of the event is a stunning traditional altar adorned with fresh marigold flowers in honor of Emma Koehler, the hotel’s namesake and former leader of the Pearl Brewery. This exquisite ofrenda pays homage to Emma’s enduring legacy and is on display now until Wednesday, November 4. As part of the festivities, Hotel Emma will also present its highly anticipated annual Día de los Muertos dinner, offering guests an exclusive culinary experience that blends luxury with cultural significance on Friday, November 1. There will be a reception from 6p.m. – 7p.m. with dinner taking place from 7p.m.-9p.m. Tickets are $130 / person. More information and tickets are available here.

Pullman Market
Pullman Market is thrilled to announce the first ever installation of its Día de los Muertos altar at the Mezcalaria, beginning October 21, 2024. The celebration will continue across Pullman Market on October 31st, featuring live Mariachi music, beautifully crafted altars, and a lively costume contest in the courtyard. Attendees can also enjoy festive face painting, making it a perfect outing for families and friends. The festivities continue through Monday, November 4 with a Dia de los Muertos brunch at Mezquite.

Food Hall at Bottling Department Presents MONSTER MASH
October 30, 2024 at Pearl Park
Join the fun at Pearl Park for a graveyard smash at the very first MONSTER MASH with SoundCream, presented by Food Hall at Bottling Department. Get ready to dance the night away with spooky beats, wicked good vibes and plenty of tricks & treats. The event is free and open to the public from 5p.m. to 9p.m.

Freight Fried Chicken opens at Pearl this Saturday

Freight Fried Chicken will be located in the food hall at the Bottling Department. Photo: A.J. Creative, used with permission.

Award-winning chef Nicola Blaque will open her latest concept, Freight Fried Chicken, at the Food Hall at Bottling Department at Pearl on Saturday, January 13, 2024. Chef Blaque, whose fried chicken recipe has caught the attention of Eater, San Antonio Express-News and others on numerous occasions, created Freight Fried Chicken as a homage to the rich culinary history and traditions shared amongst Black Americans. Freight Fried Chicken draws its inspiration from black women in post Civil War America that sold fried chicken to rail passengers traveling through Gordonsville, VA. The women became known as Waiter Carriers and their chicken recipes would attract travelers who would go out of their way just to try the famous chicken. The sale of fried chicken allowed formerly enslaved women to support their households and create racial progress in a time fraught with dissension. (Freight Fried Chicken, 2024)

Freight Fried Chicken will use a dry batter for its chicken, which is similar in style to what was served by the Waiter Carriers. The chicken will also be served with biscuits, just like it was served on those trains so many years ago. Guests can also expect to see fried chicken tenders, a fried chicken sandwich, biscuits, mac ‘n’ cheese, seasoned fries, a vegetarian sandwich option, and more on the menu. Freight Fried Chicken’s bone-in chicken is halal and all of its batter is gluten free.

Opening date: Saturday, January 13, 2024
Hours will be 10a.m. to 9p.m. Sunday – Thursday and 10a.m. to 10p.m. Friday and Saturday

The Food Hall at Bottling Department
312 Pearl Pkwy Building 6
San Antonio, TX 78215

Lattoia Massey, known professionally as Chef Nicola Blaque, is a restaurateur and chef based in San Antonio, Texas. Chef Blaque is the executive chef and owner of the Jerk Shack, a Jamaican-inspired restaurant in San Antonio. The restaurant offers fare like jerk chicken, braised oxtail and quickly became a staple after opening in 2018. She also opened Mi Roti, a Caribbean concept at the popular Pearl district in San Antonio, in the summer of 2020, which is now being redeveloped into her latest concept, Freight Fried Chicken.

In addition to running successful concepts that have been recognized by GQ, Eater and more, Chef Blaque is an Army Veteran, a graduate of The Culinary Institute of America in San Antonio, a private chef for members in the NBA, a wife and a mom. Having been born and raised in Jamaica until she was five years old, Chef Blaque is passionate about introducing people to the flavors of the Caribbean. Though she’ll be the first to tell you that the dishes she’s serving up aren’t always traditional Jamaican dishes, she’s passionate about infusing those flavors into cuisine her patrons know and love.

Pearl is a dynamic neighborhood built around the historic Pearl Brewery, located just north of downtown San Antonio on the banks of the San Antonio River. Pearl is home to architecturally significant buildings like the brewhouse and stable—both built in 1894—and numerous plazas. Today, Pearl is home to dozens of unique culinary concepts, one-of-a-kind retail, weekend markets, residential communities, innovative office tenants, the San Antonio campus of the Culinary Institute of America, and the award-winning Hotel Emma. Pearl is a vibrant district where the community gathers to play, work, and live; it is a place where things are made and celebrated with purpose and sincerity.

Courtesy photo, used with permission.
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Freight Fried Chicken opening date