SAN ANTONIO – Pearl‘s annual Día de los Muertos celebration is returning to San Antonio this weekend, with a promise of unique experiences for visitors and community to enjoy across the destination on Saturday and Sunday. From beautiful ofrendas, catrinas, alebrijes crafted by local artists, to live performances and special events, visitors will have a slate of activities to look forward to for those looking to celebrate the deep-rooted traditions of Día de los Muertos. (Pearl, 2024)
The celebration kicks off on Saturday, November 2, 2024 from 5p.m. – 9p.m. featuring several art installations displayed around Pearl’s 22-acre footprint, including Hotel Emma, a community altar under Pearl’s Shade Structure and, for the first time ever, Pullman Market.
Also to be showcased is a beautiful Tzompantli art installation featuring 30 hand painted skulls by San Antonio artist Regina Moya, and two large alebrijes by local artist Mauro de la Tierra, made of recycled materials.
Programming for the day will include a Catrin and Catrina Costume Contest, children’s art activities, face painting, a Día de los Muertos procession around Pearl, and performances by the University of Incarnate Word student mariachi and a grand finale performance by Azul.
Full Schedule:
Saturday, November 2, 2024
5p.m. Día de los Muertos at Pearl kicks off with live entertainment,
vendors and pop-ups
5p.m.-8p.m. Alebrije & Lelé Doll Workshops (Pearl’s Shade Structure)
6:15p.m. Día de los Muertos Procession by Las Monas & Son Olvidados
9p.m. Event Ends
Sunday, November 3, 2024
10a.m.-12p.m. Lelé Doll Workshop Opens (Pearl’s Shade Structure)
5p.m.-5:10p.m. Event Opening by Master of Ceremonies Michael Quintanilla
5:15p.m.-6p.m. Performance by UIW Mariachi & Lizeth Robledo
6:05p.m.-7:10p.m. DJ Steven Lee Moya
7:15p.m.-7:45p.m. Procession by Las Monas & Son Olvidados
7:15p.m.-7:45p.m. DJ Steven Lee Moya
7:45p.m.-7:55p.m. Catrin & Catrina Contest
8p.m.-9p.m. Azul Barrientos Closing Performance
“Pearl has been committed to celebrating Día de los Muertos in an authentic and respectful way including our community of artists since our inception, helping to nurture it into the vibrant citywide celebration that has become an integral part of San Antonio’s cultural landscape. Each year, we look forward to curating unique experiences where visitors and the community come together in collective remembrance, celebrating the beauty and depth of this tradition in an authentic way.” – Silver Ventures CMO Michael Joergensen.
Hotel Emma Halloween Cocktail Party – Thursday, October 31, 2024
Join Hotel Emma’s Halloween Cocktail Party on October 31 from 6p.m. – 9p.m. This spirited gathering will showcase delightful collaborations with three esteemed local bar teams: The Bar at Mixtli, Pastiche, and Atlee’s Rally. Guests can indulge in offerings featuring El Tequileno, Los Siete Misterios, and Desert Door Sotol. Tickets are available for $50, which includes two drink tokens and one food token. Attendees can anticipate an evening filled with door prizes, lively music, and festive Halloween activities. The excitement continues with an after-party at Pastiche. More information and tickets are available here.
Hotel Emma Altar & Dia de los Muertos Dinner – Friday, November 1
Hotel Emma, the prestigious Five-Diamond hotel and recent recipient of a MICHELIN Two-Key rating, will host its annual Día de los Muertos celebration on November 1, 2024. The centerpiece of the event is a stunning traditional altar adorned with fresh marigold flowers in honor of Emma Koehler, the hotel’s namesake and former leader of the Pearl Brewery. This exquisite ofrenda pays homage to Emma’s enduring legacy and is on display now until Wednesday, November 4. As part of the festivities, Hotel Emma will also present its highly anticipated annual Día de los Muertos dinner, offering guests an exclusive culinary experience that blends luxury with cultural significance on Friday, November 1. There will be a reception from 6p.m. – 7p.m. with dinner taking place from 7p.m.-9p.m. Tickets are $130 / person. More information and tickets are available here.
Pullman Market
Pullman Market is thrilled to announce the first ever installation of its Día de los Muertos altar at the Mezcalaria, beginning October 21, 2024. The celebration will continue across Pullman Market on October 31st, featuring live Mariachi music, beautifully crafted altars, and a lively costume contest in the courtyard. Attendees can also enjoy festive face painting, making it a perfect outing for families and friends. The festivities continue through Monday, November 4 with a Dia de los Muertos brunch at Mezquite.
Food Hall at Bottling Department Presents MONSTER MASH
October 30, 2024 at Pearl Park
Join the fun at Pearl Park for a graveyard smash at the very first MONSTER MASH with SoundCream, presented by Food Hall at Bottling Department. Get ready to dance the night away with spooky beats, wicked good vibes and plenty of tricks & treats. The event is free and open to the public from 5p.m. to 9p.m.


