October Events You Won’t Want to Miss at Pearl

From Diwali to BBQ, there’s something for everyone this fall. Photo: Pearl

🎃 October at Pearl: A Month Full of Music, Food, and Community Fun

Fall has officially arrived, and there’s no better place to soak it all in than Pearl. As the air turns crisp and the days grow shorter, Pearl transforms into a vibrant hub of activity — filled with live music echoing through the courtyards, the scent of barbecue and baked goods drifting from the Food Hall, and the joyful buzz of friends and families gathering under twinkle lights. (Pearl, 2025)

Whether you’re here for the flavors, the fashion, or the fun, October is packed with can’t-miss events for every mood and moment.

Below is your guide to everything happening across Pearl this month — from one-night-only experiences to free community favorites that make Pearl the heart of San Antonio in the fall.

🌟 One-Night-Only Events

Runway at Stable Hall

📅 Thursday, October 16
A fashion show co-chaired by Cody Shown and Lisa Longoria Scott, benefiting the San Antonio Food Bank’s flood relief efforts. Voted Best Fashion Show in San Antonio.
💲 18+ | Ticketed Event

Pullman Market’s Smoke & Fire Celebration

📅 Saturday, October 18
A first-of-its-kind gathering of 10 celebrated pitmasters. Enjoy BBQ tastings, live-fire demos, craft beverages, and live music — all family-friendly.
💲 General Admission: $77.08 (taxes & fees included)
💲 VIP: $146.39

Ladino’s Birthday Cookout

📅 Sunday, October 19
Celebrate Ladino’s 3rd birthday with bites from Mezquite, Pullman Market, and The Jerk Shack, plus live music, balloon art, and face painting.
💲 Adults: $55 (includes 5 food & beverage tickets)
💲 Kids: $20 (includes 2 tickets)

Diwali at Pearl

📅 Wednesday, October 22
Celebrate the Festival of Lights with themed vendors, delicious food and drinks, live entertainment, and cultural showcases. A family-friendly evening of light, love, and community.
💲 Free Event

It’s a 2000s (Halloween) Party

📅 Friday, October 31
The Y2K throwback dance party returns to Stable Hall! Bring your best Halloween costume and relive the early 2000s in style.
💲 Tickets: $20–$31

💪 Fitness Get-Togethers

ACTIVATE Boot Camp

📅 Tuesdays through December
Join ACTIVATE for free fitness sessions designed to boost physical and mental well-being.
💲 Free

📽️ Weekly Rituals

Movie Mondays

📅 Every Monday starting October 20 | Sunset at Pearl Park
Catch your favorite films under the stars! Bring a blanket or chair and grab snacks from the Food Hall.
💲 Free / Cost of purchase

Pearl Farmers Market

📅 Every Saturday
Shop local produce, meats, and handmade goods from South Texas farmers and ranchers.
💲 Free / Cost of purchase

Pearl Makers Market

📅 Every Sunday
Explore culinary-inspired home goods and one-of-a-kind artisan finds.
💲 Free / Cost of purchase

Si Art San Antonio Pop-Up Market

📅 Saturday, October 18 | Larder, Brewmeister Alley
Discover ceramics, photography, paintings, and prints from local artists.
💲 Free / Cost of purchase

🎶 Live Music Lineup

Chavela: Album Release Party

📅 Sunday, October 19
Celebrate San Antonio artist Chavela’s debut album live.
💲 Ticketed Event

Performances at Jazz, TX

📅 Ongoing
From Broadway reimaginings to Latin Jazz Nights, there’s always something new on stage.
💲 Ticketed Events

Live Music at Otto’s Ice House

📅 Fridays by the River
Relax with a drink in hand, river views, and live country tunes.
💲 Free / Cost of purchase

Sternewirth Sessions at Hotel Emma

📅 Sundays, Mondays, and Wednesdays
Enjoy a rotating lineup of Texas and national artists at the cozy tavern inside Hotel Emma.
💲 Free / Cost of purchase

✨ No matter your vibe—music, food, fashion, or fitness—there’s something happening for you this October at Pearl. Grab your friends, mark your calendars, and make the most of fall in San Antonio!

Pearl’s fall events include tribute to pollinators, an herb festival, and a Día de los Muertos community altar

Pearl’s Día de los Muertos community altar will be available to for the community to view and share memories of loved ones. Photo: Pearl, used with permission.

Pearl is excited to announce various programs and events happening on campus this fall. This coming season, Pearl will host initiatives, an herb festival, and is also collaborating with local artists to create a community altar to celebrate Día de los Muertos. (Pearl, 2021)

“Pearl enjoys bringing the San Antonio community together and is excited to keep those experiences going this year after we were unable to do so in 2020. Our programming this fall will showcase food, culture, and arts from around the city.” – Pearl’s Chief Operating Officer Mesha Milsap

The 2021 fall programming is as follows:

Pearl Farmers Market and Pollinator Appreciation Month – October 1 – October 31
Pearl will continue to host the Farmers Market on Saturdays from 9a.m. to 1p.m. and its Makers Market on Sundays from 10a.m. to 2p.m. throughout the fall season. Guests can shop local fresh produce and goods at the nationally recognized Farmers Market each weekend.

In recognition of Pollinator Appreciation Month in October, Pearl is partnering with the Texas Butterfly Ranch to highlight the role pollinators play in the local food ecosystem. Through showcasing products at Farmers Market, sharing digital content, and introducing special signage on property highlighting host plants, Pearl brings awareness to pollinators and their role in making so many things possible.

Herb Festival: Parsley – October 16
The market will also host the 30th Annual Herb Market on Saturday, October 16 from 9a.m. to 1p.m. and will feature specialty herbs and other items. The featured herb of the year is Parsley (Petroselinum). A cooking demonstration is scheduled from 12p.m. to 1p.m. showcasing herbs and how to cook with the herb of the year. There will be activities for adults and children alike, experts to ask gardening questions, and fresh samples to take home.

Día de los Muertos – October 30 through November 7
Pearl continues its annual tradition of celebrating Día de los Muertos (celebrated November 1-2), with a community altar created by local artists and sisters, Manola and Maria Ramirez. The sisters are part of the all-female collaborative space, Lavaca Studios. The altar is dedicated to the San Antonio community and their loved ones who have passed away. The artists will use ethereal elements in the space like cempasúchil (marigolds), papel picado, and strands of tinsel to give visitors the feeling that they are walking into a place of worship. The focal point will be a tinsel heart as the centerpiece of the altar. The altar will be available to the public to view and share remembrances of loved ones from October 30 through November 7. Visitors can participate by lighting a digital candle for their loved ones who have passed.

Pearl is a dynamic neighborhood built around the historic Pearl Brewery, which operated from 1883 to 1999. Located just north of downtown San Antonio on the banks of the San Antonio River, it is home to architecturally significant buildings like the brewhouse and stable—both built in 1894—and numerous plazas. Today, Pearl is home to dozens of unique culinary concepts, one-of-a-kind retail, weekend markets, residential communities, innovative office tenants, the San Antonio campus of the Culinary Institute of America, and the award-winning Hotel Emma. Pearl is a vibrant district where community gathers to play, work, and live; it is a place where things are made and celebrated with purpose and sincerity. We invite all to gather and experience the best of what San Antonio has to offer.

Pearl

Pearl’s February programming and curated Valentine’s Day gift boxes

Pearl Farmers Market Curbside Sweets for My Love Valentine Gift Box. Photo: Pearl, used with permission.

This Valentine’s season, Pearl is thrilled to offer Month of Love programming. February will be filled with socially distant activities on site or virtually. Throughout the month of February, Pearl will offer “Surprise & Delight” musical acts for guests strolling the property. Pearl offers beautifully curated Valentine’s Day gift boxes in partnership with its farmers market vendors via Curbside. The property will also host the SA is Amor photo wall installation in partnership with Martha Martinez’s SA is Amor campaign benefiting local nonprofits. (Pearl, 2021)

Pearl’s 2021 February offerings include:

Pearl Farmers Market Curbside Valentine’s Gift Boxes: Order January 31 through February 11
This year, Pearl Farmers Market Curbside debuts a variety of curated boxes filled with themed artisan products from regional producers and family farms. Shoppers can pre-order their products packaged in a beautiful, hand-printed Pearl gift box starting on January 31 through February 11. Orders can be placed online and picked up on Sunday, February 14. Gift Box offerings include: Pasta Lovers for Two | $100; Filet Mignon for Two | La Babia $125, Startz Wagyu $200; Ms. Chocolatier Assorted Truffles | $60; Sweets for My Love | $75; Charcuterie for Two | $75

SA is Amor Photo Wall Installation: February 1 – 28
During the Month of Love, Pearl will create an interactive SA is Amor photo wall installation by local graphic designer Martha Martinez to raise support and awareness for local nonprofit Martinez Street Women’s Center while highlighting why San Antonio is so special. The wall will be available from February 1- 28 at the Pearl Shade Structure near Pearl Park and serve as a backdrop for guests to take photos and share on their social channels. There will be a QR code that will allow guests to send an AMOR e-card (a virtual love letter) to someone special.

On Valentine’s Day (1/14), Wide Awake Creative will set up a photo booth at the installation for guests to enjoy. Feliz Modern POP will set up an “Amor” pop-up during Farmers Market to sell SA is Amor merchandise, with proceeds benefiting local nonprofits. A new product will be released in February, the proceeds of which will benefit the Martinez Street Women’s Center.

Love, San Antonio Notes: February 1 – 28
Pearl is a place where San Antonio gathers and special moments happen—from the mundane to the monumental. During Month of Love, Pearl will collect stories that illustrate the power of love and human connectedness. Pearl invites the community to share their stories of love from time spent at Pearl. Submissions can be sent from February 1 – 28 to love@pearlbrewery.com or by using this online form. All submissions will be entered to win a $200 gift card to a restaurant of their choice at Pearl.

Love Song Sessions & Playlist: February 1-28
In honor of Month of Love and Valentine’s Day, Pearl will celebrate San Antonio’s legendary music scene with the debut of the Love, San Antonio playlist and with Love Song Sessions music showcase throughout February. The Love Song Sessions will feature songs of love and heartbreak from San Antonio’s esteemed artistic community. The musical acts will be at random dates for guests strolling the property to enjoy, acting as “surprise & delight” moments. The Love, San Antonio playlist will be available on Spotify and feature legendary San Antonio musicians along with many artists that have performed at Pearl over the years. Pearl will announce via social media once the playlist is available to download.

Pearl Farmers Market Heart Healthy Campaign: February 1-28
During the Month of Love, Pearl will encourage self-care by promoting heart healthy produce at the weekend Farmers Market and Curbside. Pearl will promote heart healthy produce and recipes via its social media and newsletter. Leafy greens and other heart healthy produce will be the focus throughout the month at the weekend Farmers Market.

Pearl Restaurants & Retailers: February 1-28
Pearl’s restaurant and retail tenants will be offering their own specials throughout the Month of Love. Pearl will be highlighting the options via its social media and newsletter.

“February is Month of Love at Pearl. Our culinary, cultural, and maker community is at the center of our love-inspired efforts with campaigns promoting positivity, self-care, and human connectedness. Initiatives include surprise and delight music activations, invitations to share love memories from time spent at Pearl, the installation of a SA is Amor wall, and the debut of Valentine’s Day Gift Boxes through Farmers Market Curbside.” – Elizabeth Fauerso, Pearl’s Chief Marketing Officer

Festive holiday offerings from all around San Antonio

La Panaderia’s personal size Christmas pies. Photo: La Panaderia, used with permission.

This holiday season, most people will be staying home and getting creative with holiday shopping. Whether celebrating with family or alone, local businesses are making it easy for San Antonio residents to celebrate the festive season. EVO Entertainment’s Movie Night Holiday Box will provide the ultimate home theater experience and La Panaderia and Bakery Lorraine are offering a variety of delectable treats sure to boost anyone’s holiday cheer. See below for a full list of Christmas offerings in the Alamo City this year. (Pearl, 2020)

Pearl and its Farmers Market Curbside debuts a variety of curated boxes filled with holiday gifts from regional producers and family farms that are perfect for gifting. Holiday shoppers can pre-order their products packaged in a beautiful, hand-printed Pearl gift box starting NOW through December 15 for pick up, or through December 18 for shipping (select boxes are available for shipping). Orders can be placed at Pearl Farmers Market and a full menu is available online.

Bakery Lorraine will offer a selection of festive desserts perfect for sharing. Offerings include their Apple Cranberry Pie made with a unique fusion of fresh ingredients and perfectly dusted with Christmas spice. A twist on the classic apple pie, the Dutch Apple Pie is made with four types of fresh apples and topped with a delicately crafted apple assortment and their legendary Whiskey Pecan Pie is made with a kick of Jack Daniels No. 7 Whiskey. All holiday pies are available for $26. The yearly treat, Buche De Noel ($48), is handcrafted with edible whimsical art that changes yearly and features a fluffy vanilla mousse, cherries, and a dreamy chocolate sponge cake saturated in a special kirsch syrup.

All items can be pre ordered in-store or online. The last day to place a pre-order will be Friday, December 18 for Christmas Eve pickup. The Buche De Noel is available for pickup from December 12 through 31. Items will be available for pre-order at all Bakery Lorraine locations in San Antonio and Austin.

EVO Entertainment is offering a Movie Night Holiday Gift Box this holiday season for those missing the movie-going experience. The box will provide movie lovers with everything needed to create the perfect movie viewing experience at home: two limited-edition EVO tumblers, two boxes of classic candies and a large bag of movie theater popcorn. The Movie Night box is $24.99 and is available online or in store.

La Panaderia will once again be offering their traditional holiday pies this season and will include family size or personal size of the Apple, Pecan, Pumpkin, and Mixed Berry pies. The Apple Croissant, the pan dulce holiday favorite, is available now for purchase for $5 online and in-store and the Christmas pies will be available for pre-order beginning December 15 through December 23 at select prices. Pies may be picked up prior to Christmas Day.

For the first time, La Panaderia will be serving gooey and delicious s’mores cookies. The scratch-made chocolate cookies are packed with chocolate chunks and toasted marshmallows. The unique Christmas cookies come in a package of 6 for $18 and can be pre-ordered starting December 15.

La Panaderia is also offering Mimosa Kits to take home this year. The kit comes with a 750 ml bottle of JP Chenet Brut and half a gallon of fresh orange juice for $36. Mimosa Kits are available for curbside pickup or dine-in.

Later this month, guests can pre-order the traditional pan dulce, Rosca de Reyes, starting on Tuesday December 29 in preparation for Epiphany Day on January 6, 2021. Guests will have the option to purchase a small Rosca de Reyes for $4.50, a six-pack of small Rosca de Reyes for $24, or a family size Rosca de Reyes for $24.

The Jerk Shack’s family packs are designed to feed groups of six, making them the perfect option for a small Christmas gathering, which is an all too real situation during a pandemic. Guests can order Jerk Ribs, Jerk Tacos and Jerk Chicken with shareable sides to feed the group. Orders can be placed prior to Christmas Eve as the Jerk Shack will be closed for the holidays. Jerk Ribs with four sharable sides ($55), Jerk Tacos with two sharable sides ($45), Jerk Chicken with three sharable sides ($45)

“After a rollercoaster year, it is important now more than ever to support local businesses, and in turn for businesses like us to continue to do our part to bring joy to the San Antonio community. La Panadería was built on tradition, so it is always an honor for us when guests choose to share our seasonal items with their families and make us part of their own family traditions.” – David Caceres, La Panaderia co-founder

Pearl’s Farmers Market Holiday Boxes available for nationwide shipping

Pearl’s curated boxes are perfect for holiday gift giving. Photo: Pearl, used with permission.

Pearl and its Farmers Market Curbside are debuting a variety of curated boxes filled with holiday gifts from regional producers and family farms that are perfect for gifting. Holiday shoppers can pre-order their products packaged in a beautiful, hand-printed Pearl gift box starting NOW through December 15 for pick up, or through December 18 for shipping (select boxes are available for shipping). Orders can be placed online. Highlights from the gift box program are included below, with a full menu available online. (Pearl, 2020)

Pearl Preserves Box $45 – This is an exclusive box that features products created and launched by Pearl in partnership with select Farmers Market vendors. Includes Pearl Cranberry Orange Compote, Pearl Pepper Jelly and Pearl Tomato Chutney.

Tamales Box $34 – Pick 2 La Hacienda Tamales. Choices: Veggie and Cheese (4 count, jumbo), Jalapeño and Cheese (4 count, jumbo), Vegan (4 count, jumbo), Charro Bean (6 count).

Local Charcuterie Box $95 – CKC Farm Baby Caprino Goat Cheese, River Whey Creamery Indigo Ridge Cheese, Al’s Gourmet Nuts, Ms. Chocolatier Chocolate Truffles or Chocolate Salami, Aurelia’s Spanish Cured Chorizo, Sandy Oaks Olive Jelly, Handcrafted Swift River Pecan Wood Cutting Board.

Sugar Plum Fairy Box $75 – 4-Iced Christmas Cookies, 5-Chocolate Truffles, 1-Peppermint Chocolate, 10-Chocolate Dipped Shortbread, 1-Peanut Brittle, 6-Caramels.

Pearl, located north of downtown San Antonio, provides a unique experience as a top culinary and cultural destination. The mixed-use space features retail, dining, picturesque green spaces, paseos riverside amphitheater, and the third campus of The Culinary Institute of America. As a former brewery operating from 1883 to 2001, Pearl reflects a vivid past while embracing the future with environmentally sustainable buildings mixed with historic architecture.

Pearl announces Fall 2020 events

Feliz Modern POP’s Maker Kits for Dia de los Muertos. Photo: Pearl, used with permission.

Pearl is proud to announce its virtual and campus-wide programming for fall 2020. The season will kick off with autumn activities to enjoy at home followed by a socially distant Día de los Muertos celebration featuring in-person and virtual altars. The fall festivities will continue with culinary content for Thanksgiving including curated curbside boxes available for purchase. (Pearl, 2020)

Farmers Market – Pearl will continue to host the Farmers Market on Saturdays from 9a.m. to 1p.m and Sundays from 10a.m. to 2p.m. Safety measures remain in place, including mandatory masks for vendors and hand sanitizing/washing stations throughout the footprint. Guests have the option to use Pearl’s Farmers Market Curbside service on Fridays between 3p.m. and 7p.m.

Pearl Farmers Market will feature pumpkins for purchase from Braune Farms so families can carve their own Halloween creations at home. The market will also offer Halloween themed goodie boxes available online starting on Friday, October 23. The market will host the 28th Annual Herb Market on Saturday, October 17 and will feature specialty herbs and other items. The herb of the year is Rubus. Though Fiesta was canceled this year, Pearl will honor the beloved tradition by selling Pearl and Pearl partner Fiesta medals through Farmers Market Curbside. Medals will be available to purchase online beginning October 30 through December 1.

Fall – To celebrate fall harvest, Pearl will release a series of videos featuring Hotel Emma’s chef, John Brand. Brand will share his favorite pumpkin recipes using seasonal produce from Pearl Farmers Market’s regional producers and family farms. The videos will be released on Pearl Farmers Market social media pages on October 21 and 22. Pumpkin carving stencils will also be available at the Pearl Farmers Market to take home at no charge to be picked up on October 24, 25 and 31. Stencils available while supplies last.

Día De Los Muertos – Pearl reimagines its annual Día De Los Muertos celebration, honoring loved ones who have passed, as a largely virtual experience. In addition to the onsite community altar, videos of altars at two offsite locations will be available to view on Pearl social media pages. Altars will be located at the Mexican Cultural Institute and at the Carver Community Cultural Center.

The Mexican Cultural Institute and the Consulate of Mexico in San Antonio, in partnership with the San Antonio-Mexico Friendship Council (SAMFCO), are proud to create an altar in honor of Manuel Felguérez, one of the earliest and most prominent proponents of abstract art in Mexico, who passed away this summer from COVID-19. In December 2019, Felguérez was recognized by the government of Mexico City as a figure of Living Cultural Heritage for a lifetime dedicated to the arts.

The Carver Community Cultural Center has invited local artist Kaldric Dow to create an altar dedicated to those who have lost their lives to social injustice. Pearl’s annual community altar will be on view at the Pearl Shade Structure from November 1 to 8. Masks will be required when visiting the altar. The altar will be created by Jon Hinojosa, Artistic Executive Director of SAY Sí, with help from SAY Sí alumni and staff. The theme of the altar is Amor y Esperanza (Love and Hope) and is dedicated to those who have lost their lives to COVID-19. The altar will consist of four levels and four sides, representing the four stages of life, the four points of the earth, the four seasons and the four mathematical points upon which the pyramids were built. SAY Sí is developing an interactive app where people can leave names of their loved ones in lieu of leaving physical mementos at the altar.

The public can purchase Maker Kits from Feliz Modern POP beginning October 13. Options include a Catrina Collage by local artist Regina Moya or a Sugar Skull Piñata by Manola & Maria and Lua Bash. Kits include instructions and materials and how-to demos by the artists will be available on Pearl’s Facebook page on November 1.

The Mexican Cultural Institute will have a booth at the Farmers Market on Sunday, November 1, where they will give out ceramic skull banks which kids can decorate at home. The Farmers Market information booth will be giving out marigolds. Banks and marigolds will be available while supplies last.

Azul Barrientos will round out the Día de los Muertos celebration with a special, online performance that commemorates the traditional Mexican holiday. The performance will be available to view on Pearl social media pages on November 2. Hotel Emma and La Gloria will each have altars on display and Pan de Muerto will be available at Hotel Emma to complete the socially distant celebrations at home.

Thanksgiving – Guests hoping to avoid crowded grocery stores this holiday season will be able to purchase everything needed for a Thanksgiving feast at Pearl Farmers Market Curbside. Products include a box with ingredients and recipe cards for a variety of Thanksgiving sides, turkey brining kits, pies and centerpieces. Thanksgiving products will be available for preorder starting November 1 through 21, with curbside pickup on November 24. There will be no curbside pickup the Friday following Thanksgiving.

“While we’ll miss being together for some of our most popular signature events, we will honor this time of year with special offerings through Farmers Market and new virtual programming and culinary content.” – Elizabeth Fauerso, Pearl’s Chief Marketing Officer

Pearl announces re-opening of Farmers Market and Food Hall

pearlfarmersmarketopen — The Farmers Market will re-open this Saturday June 6. Photo: Julia Keim, used with permission.

Pearl continues its dedication to small businesses and farmers by updating its response to COVID-19 and announcing re-openings. Pearl Farmers Market will reopen on Saturdays only from 9a.m. to 1p.m. starting on June 6. The Bottling Department, Pearl’s food hall, will reopen its dining room at 50% capacity beginning on June 9. The hours of operation for the Bottling Department restaurants and bar will be Tuesday through Sunday 11:30a.m. to 8p.m. (Pearl, 2020)

To accommodate the overwhelming response to curbside pickup in the wake of COVID-19, Pearl will also continue to offer its Farmers Market curbside service. Farmers Market Headquarters will be located next to Bike World in the former Can Recycling Building, located at 300 E. Grayson St., Suite 100.

Guests can continue to order online. All online market orders must be submitted by Tuesday at midnight for pickup on Friday. Curbside pickup is available from 3p.m. to 7p.m. on Fridays and the pickup location will move to the Farmers Market Headquarters space starting on June 12. The last pickup from the Pearl Stable will be on June 5. Upon arrival, guests can follow the signs to the curbside location and Pearl representatives will be on hand to deliver bags to vehicles.

The Saturday Farmers Market will move from Pearl Park to the parking lot area by Green Vegetarian Cuisine, 200 E. Grayson St., until further notice. The Farmers Market will serve as an open air grocery store. Currently there are no tables or sitting areas available to avoid congregating and eating or sampling in the market footprint will not be permitted.

Pearl has committed to the following Farmers Market pledge to maintain the safety and health of its employees, visitors and residents:

Farmers Market at Pearl

Vendors will wear masks
Make hand sanitizer/hand washing stations available to employees and guests
Vendors will handle all products; guests are asked to point to product and avoid touching
Post the Pearl Pledge in high traffic areas to remind everyone of best hygiene practices

Farmers Market Guests
Please approach Farmers Market like you would a grocery store:

Wear a mask
Maintain at least six feet distance from individuals not in your household
While shopping, refrain from consuming food and drink
Wash or sanitize hands upon entering the market area and between vendor interactions
For the time being, leave furry friend(s) at home

“Our local producers and farmers market team were able to quickly pivot in the wake of COVID-19. The overwhelming response to curbside pick-up has prompted us to invest in a new Farmers Market Headquarters that will enable us to continue this service alongside the careful reopening of the market to the public. We are excited to continue to support our local producers and community with this new endeavor.” – Pearl’s Chief Marketing Officer Elizabeth Fauerso.

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