Hard Work, Humility, and the Human Spirit: A Powerful Read from Elyezer Shkedy

‘Who the F*ck is Michael?!’ is the debut bestselling book by General (Ret.) Elyezer Shkedy. Photo: Barnes & Noble

Book Review: “Who the F*ck is Michael?!” by Elyezer Shkedy
Leadership, Humility, and the Power of Personal Responsibility

If you’re looking for a book that packs a punch in both inspiration and life wisdom, “Who the F*ck is Michael?!: An Israeli Air Force Chief’s Uncompromising Code for Achieving Greatness” by Elyezer Shkedy deserves a spot on your reading list.

The Premise

In this thought-provoking collection, Shkedy—former Commander of the Israeli Air Force—distills over 100 life stories into concise lessons on leadership, success, integrity, and personal responsibility. The stories are short, engaging, and packed with real-world relevance. Each one describes a real event in his life as he remembers it and are not presented in a linear format.

The provocative title comes from a story about humility and hidden greatness. Michael was the principal at their son Omer’s school and one day he told them that Omer would never learn to read or write. The phrase became their family’s defiant battle cry whenever someone would tell them they couldn’t do something they were determined to do. It sets the tone for what’s to come: a reminder that extraordinary people often live quietly among us.

Life Lessons

This collection of stories contain life lessons filled with emotional intelligence. Shkedy doesn’t lecture—he shares. His anecdotes range from military missions to personal reflections, each offering a glimpse into the kind of leadership that values character over charisma and action over words. He manages to do all this without sounding condescending and by using straightforward language. Most of the stories end with a section on the specific lesson he learned.

Some of these stories include:

  • Superhighway to Change
  • The Real Estate Shark
  • You Have No Approval
  • The Ego Beneath the Surface

Highlights

21 – They Are Just Like You – He grew up in an institution for children at risk because his father ran the place and the family lived on the premises. He was taught at an early age that we’re all basically the same, this is one of the lessons that he took to heart during his lifetime. Part of his gold rule for living is to treat others like you would like to be treated.

129 – You Wouldn’t Want to Live In The Past“When you have completed a significant chapter of your career, let it go.” Be proud about what you did, but move on.

Whether you’re in business, education, healthcare, or just navigating life, this book will challenge you to think deeply about what it means to lead, serve, and strive for excellence.

Final Thoughts

Overall, “Who the F*ck is Michael?!” is more than a leadership book—it’s a mirror for anyone who wants to live with purpose and accountability. It is recommended for readers who appreciate sensible personal advice and also enjoy books on business leadership and personal success.

“A person may appear pitiful and pathetic at first glance; their accent and vocabulary may not be impressive; their attire may not be striking — but that tells you nothing about their ability, their wit, their intelligence or their potential.”

Rating: 4 out of 5.

*The author was contacted for an honest review of this book and received a copy. The view and opinions expressed here belong solely to her.

Related post: Leadership Lessons from a Military Commander: What Elyezer Shkedy’s Book Teaches Us About Success

Leadership Lessons from a Military Commander: What Elyezer Shkedy’s Book Teaches Us About Success

‘Who the F*ck is Michael?!: An Israeli Air Force Chief’s Uncompromising Code for Achieving Greatness’ by Elyezer Shkedy. Photo: Barnes & Noble

The Power of Books on Personal and Business Success

Books on personal and business success offer more than just inspiration—they provide actionable insights, proven strategies, and lessons from top leaders across industries. These works condense decades of experience into digestible, practical advice that can help readers improve their mindset, boost productivity, enhance leadership skills, and sharpen decision-making.

Whether you’re launching a startup or pursuing personal growth, these books offer real-world relevance and motivation. Readers learn from the triumphs and setbacks of renowned entrepreneurs and executives, gaining perspectives that can accelerate their own journeys. Ultimately, these books act as mentors on the page, empowering individuals to achieve their goals with clarity and confidence.

Spotlight on Elyezer Shkedy and “Who the F*ck is Michael?!”

General (Ret.) Elyezer Shkedy served as the fifteenth commander of the Israeli Air Force, where he led numerous strategic operations—including the pivotal Operation Orchard airstrike on Syria’s nuclear reactor. After his military service, he became the CEO of El Al, Israel’s national airline, and currently leads over fifteen educational and social NGOs. As president of I Belong Israel, Shkedy is a prominent voice on leadership, tolerance, and personal values.

His bestselling debut book “Who the F*ck is Michael?!: An Israeli Air Force Chief’s Uncompromising Code for Achieving Greatness” has sold over 30,000 copies in its Hebrew edition and was the most-read book among Israeli military personnel in 2022. (CS Lewis Publicity, 2025)

A Leadership Book Like No Other

“Who the F*ck is Michael?!” is a compelling exploration of leadership, resilience, and personal excellence. Drawing from a career that spans elite military command and corporate leadership, Shkedy shares over 100 real-life stories and insights that stress the importance of hard work, accountability, and moral courage.

Originally published in Hebrew and now available in English, the book received the prestigious Golden Book Award. It stands as a powerful guide for anyone looking to lead with intention, discipline, and integrity.

Navigating Economic Empowerment: Reviewing ‘United States of Small Business’ by Jonathan Quick

‘United States of Small Business’ compiles the wisdom and experiences of entrepreneurs from the first 43 episodes of Jonathan Quick’s podcast. Photo: Amazon

“United States of Small Business” is a compelling exploration of the backbone of the American economy. Jonathan Quick is the host of the podcast “United States of Small Business” and in this first volume, he shares the experiences shared by entrepreneurs from the first 43 episodes of his podcast. In this insightful book, Quick explores the world of small businesses, highlighting how they drive innovation, create jobs, and support local economies across the nation.

It takes readers on a journey through different types of businesses and regions, shedding light on diverse success stories and the challenges faced by small business owners. The author’s writing is both engaging and informative and the chapters are short and to the point. At the end of each chapter, there are links to their books, websites, and the specific podcast. Each of these stories is inspiring and have one idea in common: each entrepreneur recognized the gap in their industry and used that as a stepping stone to his/her success story. Among the characteristics they share are vision, resilience, innovation, passion, dedication, and adaptability.

Some of the chapters include:
Chapter 1:The American Dream Lives On: A Tale Told By Small Businesses In Every Town
Chapter 2: Unlocking The Seo Code: A Conversation With Lauren Gaggioli
Chapter 3: Embracing The Edge: Lessons From Christian Espinosa’s Journey To Cybersecurity Leadership
Chapter 4: Illuminating Success: The Entrepreneurial Journey Of Jacob Gaspard
Chapter 5: Chasing Horizons: Bob West’s Odyssey From Architect To Heartland Hero

Highlights:

Chapter 17: Unleashing Potential: The Brady Foulk Philosophy of Empowerment due to his philosophy of “awakening a sense of harmony and empowerment in both the animals and their human counterparts.” His method of dog training focuses on addressing the needs of both the dog and the owner.

Chapter 25: Jeff Maine’s Revolution: Merging Commerce With Compassion because it emphasizes that combining “visionary thinking and a commitment to the greater good” can eventually make way for a more philanthropic society.

This fascinating compilation of stories offers practical insights and actionable advice for entrepreneurs looking to start or grow their own businesses. By combining stories with business analysis, Quick makes it accessible to both casual readers interested in motivational success stories and business savvy readers looking for business advice.

Overall, “United States of Small Business” is a must-read for anyone curious about the inside workings of small businesses as well as successful business profiles. It celebrates their contributions while providing sound business management guidance and makes an excellent addition to any home library.

*The author was contacted for an honest review of this book. The views and opinions expressed here belong solely to her.

Rating: 5 out of 5.