Joaihú, a Direct Origin, Tree To Bar chocolate from the old-growth rainforest in Bahia, Brazil, hit shelves in stores this month throughout Central Texas and is available online across the US. CEO, Austin native, and songstress Kate Robberson says, “The story behind Joaihú is rich, much like the flavor it draws from the soil of the Atlantic Coastal Rainforest. It’s an honor to continue to build bridges between communities through sharing culture, art, and now chocolate.” Robberson’s business partner and Joaihu’s Co-founder, Charles Stewart, are explorers at heart. They have each traveled the world pursuing their individual passions: biology, music, community building, language, herbal medicines, and eventually –– cacao. They saw how deforestation and other unsustainable harvest methods were running rampant in the region and wanted to create a better, more equitable way for the earth and local community to share the tradition and artistry of chocolate. From there, the two chose to plant their chocolate grove in a climate that would yield craft-quality cacao and simultaneously allow them to bolster climate protection efforts. (Joaihú, 2022)

Joaihú is an ancient Tupi word that means “to love and be loved.” It is a verb, a way of being, a mutual care and respect that serves as the guiding philosophy for how the company treats its workers, its customers, and the earth. Joaihú is also the middle name of Stewart’s newborn son. He and Robberson ensure their entire team works in only the safest conditions and earns more than fair wages.

“I built this business with my son in mind. I want it to be sustainable –– not just ecologically, but in every aspect: socially, economically, environmentally, personally –– so that it will not only benefit my family, but the community at large, for generations.” – Charles Stewart

Joaihú’s farm, Fazenda Boa Vista, enjoys sweeping views of the rainforest and ocean, far from harmful toxins and pollution. To honor the precious surrounding ecosystem, Stewart enlisted a pair of visionary farmers to mentor him and help strategically design an agroforestry project that supports the forest’s natural rhythms. Their farmers are intentionally trained to be minimal and non-invasive in their maintenance of the grove, carefully trimming rotting limbs and only using organic methods of fertilization to keep the trees healthy and strong. 

The farm’s zero carbon footprint, regenerative agriculture practices and encompassing state-recognized wildlife preserve all speak to Joaihú’s commitment to serve as stewards of the earth. Joaihú aims to work in harmony with nature, respecting the give and take between harvest and growth instead of trying to standardize it.

Joaihú produces one of the purest expressions of Brazilian cacao on the market. Their award-winning chocolatier, Diego Badaró , minimizes additives to focus on the cacao trees as the primary source of flavor, meaning that vintages differ. Joaihú currently offers three percentages of chocolate ranging in intensity from 75% to 85% and 100%. The 100% bar is considered medicinal grade –– one of the most authentic Brazilian cacao bars available on the market. Each is wrapped in fully compostable packaging and share the complex and vibrant nutrient-rich flavors imparted by the Atlantic Coastal Rainforest.

Joaihú will be having a brand launch party on December 3, 2022 at Central Market North (4001 N Lamar Blvd) in Austin, Texas from 6p.m. to 9p.m. to celebrate the release of the chocolate in-stores.  The event will showcase the Brazilian culture the founders fell in love with, featuring live musical performances from Grupo Massa from 5:30p.m. – 6:30p.m. and Ley Line from 7p.m. – 8p.m. Guests will be able to enjoy Joaihú’s three chocolate expressions at the event while getting to experience an authentic aspect of Brazilian life. 

Joaihú Craft Brazilian Cacao is now distributed in stores across Central Texas, including Central Market, Tiny Grocer, Thom’s Market, Quickie Pickie, Try Hard Coffee, and Dia’s Market. It is also available online nationwide with direct-to-consumer shipping .