San Antonio –– Whataburger® lovers can now display their passion for the iconic brand on their bookshelves with the release of the fast food chain’s first-ever nationally distributed book and puzzle collection. The books launch on October 22 and the puzzle drops on November 12. Both will be available for purchase wherever books are sold and online. (Whataburger, 2024)

This one-of-a-kind collection offers Fans of all ages the opportunity to savor Whataburger’s charm long after their meal.

• “Whatababy”: A first-word board book designed for the smallest fries in the family.
• “How to Draw Everything Whataburger”: Budding artists can follow 40-plus drawing lessons designed by Texas-based artist Alli Koch of Alli K Design, bringing Whataburger’s iconic imagery to life.
• “WhataWorld”: A coloring book where nostalgia meets futurism, perfect for adults looking to unwind. Koch also designed this dazzling book.
• “Whataburger Fancy Ketchup Puzzle”: A San Antonio-inspired puzzle creatively packaged in an oversized version of the brand’s famous ketchup container.

This unique collection celebrates Whataburger’s long-standing tradition of inspiring creativity, as seen in the Whataburger Museum of Art (WMOA). It extends that love to superfans who can now sketch, color and puzzle their way through their favorite burger chain’s culture.

With Penguin Random House’s industry-leading distribution and Blue Star Press’ innovative publishing approach, Whataburger’s first book and puzzle collection should be a holiday hit and a permanent fixture in homes coast to coast.

Whataburger serves up Goodness 24/7. Our original recipes are made to order, just like you like it, and we pride ourselves on extraordinary hospitality and meaningful connections in our communities. That’s what’s led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we’ve stayed close to our roots while building systemwide revenue of more than $4 billion annually across our 16-state footprint and over 1,050 restaurants. Shop Whataburger-branded merchandise and selected sauces, including our famous Fancy and Spicy Ketchup, online. Find Whataburger original-recipe products in grocery stores.

Blue Star Press is an award-winning independent publisher based in Bend, Oregon. Established in 2015, Blue Star Press is a team of industry outsiders who love to think creatively, push boundaries and reimagine what’s possible with books, games and gift products.