Book review: ‘The Public Relations Handbook’ by Robert L. Dilenschneider

‘The Public Relations Handbook” – fifth edition, edited by Robert L. Dilenschneider. Photo: Amazon

Robert L. Dilenschneider formed The Dilenschneider Group in October, 1991. Headquartered in New York and Chicago, the Firm provides strategic advice and counsel to Fortune 500 companies and leading families and individuals around the world, with experience in fields ranging from mergers and acquisitions and crisis communications to marketing, government affairs, and international media. Experienced in a number of communications disciplines, Mr. Dilenschneider is frequently called upon by the media to provide commentary and strategic public relations insights on major news stories. He has counseled major corporations, professional groups, trade associations and educational institutions, and has assisted clients in dealings with regulatory agencies, labor unions, and consumer groups, among others. He is the editor of “The Public Relations Handbook,” a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond. (Amazon, 2022)

“The Public Relations Handbook” – nineteen contributing authors navigate the subject of public relations. In this field, it is no longer enough to be able to write an attention grabbing press releases and to establish media contacts. Nowadays, you must also be able to navigate the digital world and be prepared to work with other professionals. The skills needed in today’s public relations include supporting a company’s marketing and sales, handling social media, managing government relations, effectively working with the media, communicating with the investment community, supporting top management during a crisis or scandal, and positively positioning the company’s commitment to environmental, social, and government issues. It is divided into seventeen chapters, including Engaging the Community: Public Relations Is All About People and Working with the Media: They Are Not the Enemy, but Care is Required. The first five revolve around public relations, what it is and how it works. The last six deal with how to navigate public relations in different places, like private families, higher education, and countries like China, Japan, and Canada. Each chapter ends with a ‘Takeaways’ section that summarizes the topics covered.

Public relations has always been an important part of all types of businesses because it facilitates relationships among business professionals. “The Public Relations Handbook” was first published in 1967 and this new fifth edition explains how to deal with a more complex and constantly changing digital world and addresses new challenges in the financial, economic, political, public health and societal sectors. Editor Robert L. Dilenschneider is a communications executive who brings together leading experts in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today. The language is relatively easy to understand and the overall layout of the chapters makes the information clear and accessible to the general reader. Highlights include Chapter 11 Crisis Communications: Not If, but When because it discusses what to do in your organization when a crisis occurs including how to handle the backlash and Chapter 13 Going Forward with China: A Guide to Success because it goes into detail of specific scenarios, for example, at a formal meal in China, ‘it is considered very rude in Chinese culture to eat before the host starts.’ The target audience may be public relations professionals but everyone can benefit from it, especially the chapters dealing with how people outside the United States conduct professional and personal business. “The Public Relations Handbook” is a valuable resource guide for the public relations professional and is recommended for readers who appreciate learning about public relations and business management even if they are not in the business of public relations.

“Public relations professionals must be prepared to deal with a staggering variety of people, issues, and subjects. After all, ‘it takes a village’ – public relations, as we know from its very name, is not done in isolation. It is a collegial endeavor.”

*The author received a copy of this book for an honest review. The views and opinions expressed here belong solely to her.

Rating: 4 out of 5.

New album release: Isaac Hoskins’ Bender

Isaac Hoskins’ upcoming album Bender is an ode to unhealthy coping strategies and life on the other side. It will be out November 18, 2022. Courtesy photo, used with permission.

After the global pandemic came to a head in 2020 and the live music world evaporated, things spun to a dark head for singer and songwriter Isaac Hoskins. The writing was on the wall: something had to change. After three days alone in the desert, Hoskins came home and started over. Today, Hoskins is 12 months sober, 30 pounds lighter, and performing full-time after side-hustle stints as a bartender, construction worker, beer truck driver, and ranch hand had previously left him unfulfilled. Every page of Hoskins’ story is laid out throughout his upcoming LP, Bender—out November 18, 2022. (Isaac Hoskins, 2022)

Recorded at The Finishing School in Austin, Texas, and produced and engineered by Gordy Quist of The Band of Heathens, Bender conjures Merle Haggard, Willie Nelson, Guy Clark, and John Prine in an ode to unhealthy coping strategies and life on the other side. And on the other side, Hoskins has already found hope-giving success, namely his upcoming inclusion in the mega-hit television series Yellowstone. From meeting the show’s creator Taylor Sheridan after a show in Ft. Worth, Texas, to having multiple songs featured in Yellowstone’s upcoming season, the larger world is about to discover Hoskins and his story, as well.

Hoskins shared the first single from Bender, “Panhandle Wind.” All at once Country-tinged and Rock-driven, the baritone and steel guitar-led tune embodies Hoskins’ uncanny ability to match up a good story with a catchy refrain, leading to a windows-down, Sunday cruise sing-along. “The idea for this song came to me while driving to Lubbock to play a show,” remembers Hoskins. “That was just one of many very windy, dusty drives to and from the Panhandle of Texas and Northwest Oklahoma.” Outsider premiered “Panhandle Wind” along with an in-depth interview with Hoskins, noting, “his sound straddles the fence between folky heartland Americana and Texas country.” 

Of his music, Hoskins has said that every song comes from his roots. The people, places, and events that unfold around him provide the resonance, and Hoskins himself draws those memories into stories about love, loss, and everything in between. The music is how Hoskins participates in the culture that has shaped him. Country music is known for its traditions and conventions, but Hoskins feels there is a way to honor these without reducing the audience to a caricature of itself. For Hoskins, the work is keeping one foot squarely in country and “roots” music while still exploring new ways to express yourself as an artist.

Bender track list:
H-Town Turnaround
Back to the Saltmine
Panhandle Wind
My Memory
Harder than the Blues
The Pistol and the Prayer
Moments I Would Never Trade
If It’s Meant To Be
Off the Wagon
Leon’s Blues

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Screening of ‘Deep in the Heart’ film at Briscoe Western Art Museum

The Briscoe Western Art Museum is hosting a screening of the film “Deep in the Heart” featuring a post-film discussion and Q&A with producer Katy Bladock. Photo: Briscoe Western Art Museum, used with permission.

The Briscoe Western Art Museum is hosting a screening of the film “Deep in the Heart” featuring a post-film discussion and Q&A with producer Katy Bladock on Thursday, November 10 at 6p.m. The screening is the only one in San Antonio to include a member of the film’s production team. (Briscoe Western Art Museum, 2022)

A visually stunning celebration of Texas’ diverse landscapes and remarkable wildlife found nowhere else, “Deep in the Heart” is told through the eyes of wildlife species ranging from the mysterious blind catfish to the elusive mountain lion – and even the 20 million Mexican freetail bats that spend their summers just north of San Antonio in Bracken Cave. Narrated by Matthew McConaughey and featuring state-of-the-art cinematography, this family-friendly film journeys from the highest peaks in West Texas, through our aquifers, rivers, and bays, and deep into the Gulf of Mexico. “Deep in the Heart” aims to conserve our remaining wild places, to show the connectivity of water and wildlife, and to recognize Texas’ conservation importance on a continental scale.

Deep in the Briscoe’s heart, the film also shares the bison of Caprock Canyons State Park. The official bison herd of the State of Texas is all that remains of the vast Southern Plains herd that once numbered between 30 million and 60 million head. The Briscoe’s logo is a bison and the museum works to support the herd through its annual “Adopt a Bison” campaign.

The Briscoe’s “Deep in the Heart” film screening is $14 and online pre-registration is recommended. Popcorn, candy and drinks will be available for purchase. Members of the Briscoe receive free admission and movie snacks.

Producer Katy Bladock will be present for a post-film discussion and Q&A session. Bladock is a film producer, writer, and graphic designer based in Austin, TX. She has a passion for conservation and visual storytelling, aiming to use creative outlets as a tool to advocate for the protection of natural environments and wildlife. She is a proud East Texas native and studied communications, journalism, and art at Texas A&M University. Katy is a Producer for the Texas natural history film “Deep in the Heart,” was Associate Producer for the Emmy-nominated feature documentary “The River and the Wall,” produced “American Ocelot,” and assists with various production needs for Fin and Fur Films Productions.

Film guests will be able to view the Briscoe’s fall exhibition, Thomas D. Mangelsen – A Life In the Wild, featuring 40 of the renowned nature photographer Thomas D. Mangelsen’s most resonant photographs. Thomas D. Mangelsen – A Life In The Wild takes viewers on a journey across the West and around the globe. One of the most prolific nature photographers of our time, Mangelsen is an award-winning photographer whose images have been exhibited internationally and published in iconic mediums such as “National Geographic,” “Good Morning America,” and “60 Minutes.” The exhibition is open to the public through January 29, 2023.

Pop-up art show: A. Mishea – Artist and Visionary

Do not miss this one day showing of A. Mishea’s artwork at The Cellar Door in Katy, TX. Photo: A. Mishea, used with permission.

Come and see the exclusive work of one of the most original and enigmatic visionary artists of today at this new, one day pop-up exhibit in Katy. It will take place on Saturday November 12 from 1p.m. to 3p.m. at The Cellar Door. Visitors will be able to explore original works, obtain poster prints, and meet the artist. This limited-time exhibition not only allows visitors to admire her works like “The Daughter” and her “Vibrations” collection, they will also get to learn more about A. Mishea as a person and artist. (A. Mishea, 2022)

A. Mishea has been recently exhibited at the Museum of Emotions in Austin, TX with her piece entitled “Passion.” She has also illustrated for the Rideshare Chronicles as well as created album covers for local Houston musicians, such as KC2000. She has also completed countless works for companies in the Houston, San Francisco, and Las Vegas Area on behalf of INKomplete Art. Many have described her art as “visually stimulating.”

This pop-up exhibit is free and will be hosted at The Cellar Door located at 829 S Mason Rd, Unit 280, Katy, TX 77450. The event is 21 and up. All food and drink purchases made by the attendee are the responsibility of the attendee. Tickets are available through Eventbrite. 

Art is a worthwhile investment, come start your collection with this emerging artist!

INKomplete Art is a graphic illustration and design company located in Houston, Texas. Founded in 2017, INKomplete Art has worked with countless publishers, musicians, sports team, and businesses throughout the U.S by generating original custom designs. 

Sponsored Post

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New book release: ‘Rocky Mountain Yoga’ by Virginia Fox

‘Rocky Mountain Yoga,’ Book One in the Rocky Mountain Romances series, will be released in the United States on November 15, 2022. Photo: Google

Virginia Fox is an author, mother, horse trainer, and part-time healthy food cook. She is a woman who cares deeply about family, animals, the environment, and friendships. Creative from a young age, she turned her love of books into a prolific career as a writer. Her German-language Rocky Mountain series saw every volume enter the Top 50 of the Kindle charts on day one of launch. Now the bestselling Rocky Mountain Romances series breaks onto the US scene. Set in the Rocky Mountains with a cast of characters who feel like instant friends, Virginia captures the essence of a life most people only dream about in Rocky Mountain Romances. The genre-skipping series features elements of sweet romance, dabs of suspense, a little bit of mystery, and a whole lot of new friends – both human and of the furry variety. Set in an imaginary town nestled in the Rocky Mountains in the United States, a place based on a real community the author came to know as an exchange student, the books promise to transport readers to a cozy and adventurous setting. Book 1, “Rocky Mountain Yoga,” is set for a November 15, 2022 release. (Virginia Fox, 2022)

 “I want my readers to escape to a place where they are welcome and feel like instant family—place where they aren’t judged and are free to be themselves. That’s what I experienced many years ago while visiting a small town in Colorado. My books are filled with messages of hope, love, and optimism, and I’m excited to release them in the United States and for other English language readers around the world.” – Virginia Fox

The Rocky Mountain series earned hundreds of 5-star reviews and bestselling status in the European market in its original German language. The English language release kicks off with “Rocky Mountain Yoga” followed by “Rocky Mountain Star” and “Rocky Mountain Dogs,” with releases continuing into 2023, 2024 and beyond. With 30 books in the series, various characters and intertwining storylines mean never-ending adventures for fans of light, heart-warming reading.

“Rocky Mountain Yoga,” Book 1 in the Rocky Mountain Romances series, introduces readers to Jasmine and her dog Rambo. This big city girl runs for her life with her standard poodle in tow after she discovers her boyfriend is involved in some shady business. She escapes to her grandma’s house in a small Colorado town. There, Jasmine discovers her vegetarian diet and yoga-loving lifestyle do not quite fit in. While the nosy, but rather hunky, sheriff keeps poking his nose into her past, Jasmine begins to feel at home in ways she never could have imagined.

“Rocky Mountain Yoga” by Virginia Fox is published by Dragonbooks Publishing House and is available on Amazon and other fine retailers and bookstores.

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November events at Thompson San Antonio – Riverwalk

Thompson San Antonio – Riverwalk will be having their next Cosmic Night at The Moon’s Daughters on Tuesday, November 8, 2022. Photo: Thompson San Antonio – Riverwalk, used with permission.

Thompson San Antonio – Riverwalk is having two big events in November. The next Cosmic Night at The Moon’s Daughters will take place on Tuesday November 8 and a special multi-course meal so guests can watch the Ford Holiday River Parade along the Riverwalk on Friday November 25, 2022. (Thompson San Antonio – Riverwalk, 2022)

Cosmic Night at The Moon’s Daughters, which takes place whenever a full moon lands each month, will return on Tuesday, November 8 for November’s Beaver Moon. The second full moon of fall was named the Beaver Moon by Native American tribes because of how active beavers are in mid-fall as they prepare for winter. Hotel guests and the public can enjoy live music, insight from a tarot card reader, and a specialty cocktail paired with a cosmic coaster. The cosmic coaster adds a flair of entertainment where guests will have the chance to scan a QR code, receive a prompt to think of questions, followed by unique insights, and conclude with a positive affirmation. The Moon’s Daughters is the best way to experience the full moon overlooking San Antonio’s skyline.

The 41st annual Ford Holiday River Parade returns on Friday, November 25, kicking off the holiday season the day after Thanksgiving with performers, live music, and decorated parade floats that light up the city. The hotel’s signature restaurant Landrace from James Beard Award finalist Steve McHugh will feature a special multi-course menu that evening and a reserved seat to the parade along the illuminated Riverwalk. The first course will feature Roasted Squash Soup and for the second course, choose from Slow Cooked Prime Rib or Pan Seared Trout. Lastly, top the meal off with a Warm Apple Crumble accompanied by Dulce De Leche Ice Cream. Tickets are available online. 

Contemporary at Blue Star’s Red Dot Art Sale and Show

The contemporary art organization’s largest annual fundraiser celebrates the work of over 100 artists with works on sale to benefit artists and San Antonio’s home for contemporary art. Photo: Google

Contemporary at Blue Star, San Antonio’s first and longest running contemporary art nonprofit, proudly announces its 32nd Annual Red Dot Art Sale and Show. The special benefit opening will take place on November 9 from 7p.m. to 10 p.m. The Red Dot Show will then be on view in the Contemporary’s galleries November 11, 2022 through January 8, 2023. (Contemporary at Blue Star, 2022)

The opening night celebration is one of San Antonio’s most beloved contemporary art events, with a relaxed and welcoming atmosphere. This gathering of old and new friends has become a mainstay event on the calendar of the city’s creative community. Individual tickets to the Red Dot Art Sale fundraiser are $50. As of today, November 5, tickets are sold out but there are still sponsorship options still available. 

Red Dot presents and celebrates the work of over 100 San Antonio-based artists, offering the public an opportunity to start or expand their own art collections with works on sale for a wide variety of tastes and budgets. Proceeds from art sales equally benefit artists and the Contemporary at Blue Star’s year-round exhibitions and expansive, no-cost art education programs, which inspire, nurture, and innovate through contemporary art.

Sponsorships and artwork sales at Red Dot help raise vital funds for the Contemporary’s exhibitions, art education programs, and outreach initiatives. Sales proceeds from Red Dot artworks are equally shared between the Contemporary and the artists, positively impacting the livelihood of more than 100 San Antonio artists. Beginning on November 9, artworks that are available for purchase can be viewed on the event page or in person during the Red Dot Art Sale fundraiser, a festive gathering for San Antonio’s contemporary art community. 
 
Each year, the Contemporary recognizes honorees whose creative contributions have made a lasting impact on San Antonio’s vibrant art community. In 2022, the Red Dot committee, with its event chairs Cheryl Morrell Armendaríz and Richard “Ricky” Armendariz, and Martha Martinez-Flores and Dr. Mike Flores, have chosen to honor artist Andy Benavides, arts patron and chef Johnny Hernandez, and arts education champion S.M.A.R.T., a nonprofit nurturing creative minds and building community through experiential art education. 

The Contemporary at Blue Star presents exhibitions with artists from San Antonio and around the world sharing their global perspectives that encourage understanding, empathy, change, and action, fulfilling our mission to inspire, nurture, and innovate. Like most non-collecting contemporary art spaces, the Contemporary contributes fresh insights and perspectives on larger issues affecting society and culture by highlighting trends, movements, and conversations happening in art. Admission to the Contemporary is always free.

Book review: ‘Pitch Like Hollywood’ by Peter Desberg and Jeffery Davis

‘Pitch Like Hollywood’ by Peter Desberg and Jeffrey Davis. Photo: Amazon

Peter Desberg is professor emeritus at California State University, Dominguez Hills, and recipient of the Distinguished Teaching Award and Outstanding Professor Award. The author of 23 books, he has been quoted by such publications as The Wall Street Journal, Psychology Today and The New York Times, and has consulted for companies including Apple, Boeing and Toyota in the areas of pitching and persuasion, corporate presentations, and using storytelling and humor in business presentations. Jeffrey Davis is a professor of screenwriting at Loyola Marymount University in Los Angeles, and served from 2009-2019 as the department chair. As a consultant, his areas have also included writing, pitching, and employing storytelling and humor in business presentations. In their new book “Pitch Like Hollywood: What You Can Learn From the High-Stakes Film Industry,” they offer inside tips on how to craft pitches that seal the deal―no matter what industry you work in―and banish presentation anxiety forever. (Amazon, 2022)

“Pitch Like Hollywood” – From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an “audience” daily―often with make-or-break consequences. As the person delivering the performance, you need to know you have a good pitch and are able to maintain composure throughout. There are no better coaches than clinical psychologist Peter Desberg and writer/producer Jeffrey Davis to help you polish both pitch and performance. With experience and insights from both the film industry and the corporate world, they understand the pitch process. Regardless of what business you are in, they explain how to up your game ―by incorporating elements of a classic Hollywood pitch: driving emotion, piquing curiosity, and ultimately winning over decision makers with powerful persuasion and performance. They guide you through the entire process, from defining the fundamentals to designing effective presentation strategies to overcoming stage fright. “Pitch Like Hollywood” is divided into seventeen chapters, including Pitch Basics, The Roots of Pitch Panic, and Creating the Pitch. In Chapter 1, Introduction, they explain that the goal of the book is to help you prepare, practice, and present a pitch because even though you cannot plan for everything, it is always better to be prepared. This way, no matter what happens, you will be able to think on your feet and get through any unforeseen obstacles.

Pitching can be nerve-wrecking and intimidating. Whether speaking to an audience of one or a team, being prepared can make or break your pitch. Peter Desberg and Jeffrey Davis give insider tips for successful pitching, including what to expect from a pitch meeting to how to deal with setbacks. This book is a master class on giving successful performances at board meetings, sales calls, or whenever else you want to make a case to get the results you want. It empowers and motivates those who are new to pitching as well as seasoned professionals who could use a refresher course. The focus is primarily on what Hollywood executives want and expect from a pitch but this type of advice can be useful when meeting with executives in any industry. The language is down to earth and straightforward and the chapter layouts make the subject matter easy to follow. Highlights include Chapter 15 – Practice Strategies, specifically Distraction Training (distraction exercises) and Practicing Breath Control (breath control exercises) and Chapter 8 The Pitch Panic Cycle, which consists of five stages: Making Predictions, Experiencing Anxiety, Providing Evidence for the Prosecution, Multitasking: Hit or Myth?, and Making Mistakes. “Pitch Like Hollywood” is a resourceful and informative business guide to pitching that is full of advice anyone can use. It may be specific to the entertainment business, but the information it contains is universally helpful regardless of the audience.

“…one of the obstacles you’ll face is that people don’t like change. Even if you have a better idea, there’s comfort in the status quo when we know that it works.”

*The author received a copy of this book for an honest review. The views and opinions expressed here belong solely to her.

Rating: 4 out of 5.

Documentary world premiere: The Elephant 6 Recording Co.

Elephant 6 Collective. Photo: Amy Hairston, used with permission.

The Elephant 6 Recording Co. shares the unique inside story of the collective creative evolution behind the sounds of 1990s psychedelic rock bands Olivia Tremor Control, Neutral Milk Hotel, and The Apples in Stereo— the founding groups behind the Elephant 6 collective, as well as a host of other artists — with inspirational resonance for today’s music makers, and music lovers everywhere. (The Elephant 6 Recording Co., 2022)

Around 1985, a group of Ruston, Louisiana area high schoolers began experimenting with whatever random instruments and gear they could lay their hands on. Moving to other small college towns including Denver, Colorado and Athens, Georgia, their musical coming of age coincides with the new consumer availability of old-school 4 and 8 track recording technology and cassette tapes. Sharing like-minded sensibilities, influenced by past sounds and psychedelia, and with little to distract them, their efforts to create whole new musical worlds become the bands Olivia Tremor Control, Neutral Milk Hotel and The Apples in Stereo, and many more. While the collective grew to a natural breaking point, its founding members overcame obstacles and remained closely bonded, reuniting for tours and still collaborating today.

The Elephant 6 Recording Co. provides insight into this revolutionary era of popular independent music in America, the defiant DIY spirit in music making, and championing the integrity of an authentic quest for artistic expressiveness over the more mainstream image of being a “successful” musician in our fame obsessed times.

This documentary will have its World Premiere at DOC NYC 2022 on Thursday November 10 at 9:30p.m. (IFC Center). There will be a Q&A session with C.B. Stockfleth, Greg King, Lance Bangs, and executive producer Rob Hatch-Miller after the first screening. The second screening will be on Tuesday, November 15 at 9p.m. (Cinepolis)

C.B. Stockfleth is a filmmaker currently based in New Orleans, LA. He grew up in Central Kentucky and dropped out of high school. He eventually went to film school at Full Sail University in Orlando. For the last 20 years, he has worked as a commercial director and photographer mostly in Louisville, KY. He has made award winning music videos and live concert videos for bands including the Apples In Stereo and the Olivia Tremor Control, and has directed uncountable regional commercials and corporate videos.

Feature Documentary, Running Time; 93 Minutes, USA

No Def Presents:
The Elephant 6 Recording Co.
Directed by: C.B. Stockfleth
Produced by: Lance Bangs (Jackass , Portlandia)
Edited & Produced by: Greg King (Other Music)
Executive Produced by: Rob Hatch-Miller (Other Music)

Starring: Olivia Tremor Control, Neutral Milk Hotel, The Apples in Stereo, Elf Power, Of Montreal, Beulah, The Gerbils, Dressy Bessy, The Minders, The Music Tapes, Great Lakes, Elijah Wood, James Mercer (The Shins), Danger Mouse, David Cross and many more.

The film also features never-before-seen additional footage of the bands, shot by filmmaker Lance Bangs.

Taco Cabana launches new limited-time menu

Taco Cabana’s limited-time menu includes spicy pork flautas, Oreo churros, Chicken Tortilla Soup, and the Catering Holiday Party Pack. Photo: Taco Cabana, used with permission.

Starting Wednesday November 9, 2022, Taco Cabana delivers for the holiday season with the launch of three new menu items, including the all-new Spicy Pork Flautas, Chicken Tortilla Soup, and Oreo® churros. TC continues its tradition of culinary innovation, building on its popular flauta repertoire, with the launch of its tantalizing Spicy Pork Flautas made with Guajillo peppers in a three-pack with one dipping sauce or a six-pack with two dipping sauces. TC’s signature queso, sour cream and/or fresh guacamole are the perfect complement for these flautas with a little kick. (Taco Cabana, 2022)

A returning brand favorite, TC’s beloved Chicken Tortilla Soup will soon be available in a small serving for $4.49 or a large serving for $6.29. Featuring a savory broth made with shredded chicken and topped with crispy corn tortilla strips, a blend of jack and cheddar cheeses and served with lime wedges and a side of rice, this warm soup is the perfect seasonal snack no matter the temperature. 

Another perfect addition for the holiday season, TC is proud to announce the co-branding launch of the all-new Oreo® churros, which can be coupled with any order in a pack of five for just $2.99. The churros pack all the craveability of an Oreo® cookie in five bite-size pieces. TC’s Spicy Pork Flautas, Chicken Tortilla Soup, and Oreo® churros are available for a limited time while supplies last.

Taco Cabana invites guests to celebrate the upcoming holiday season with its Catering Holiday Party Pack and holiday gift cards. Ideal for any celebration, the Catering Holiday Party Pack feeds up to 10 and includes the choice of steak fajita, chicken fajita, or mixed fajita, and is served with Mexican rice, black or refried beans, shredded cheese, guacamole, salsa roja, Pico de Gallo, sour cream, and lettuce. Available for just $139.99, the Catering Holiday Party Pack also includes chips and queso, 10 churros, one gallon of tea and 20 tortillas, making it the ultimate package for any event. 

TC gift cards make an easy holiday gift enjoyed by all ages. Now through Saturday, December 31, 2022, for every $25 spent toward Taco Cabana gift cards, guests will receive a complimentary $5 Holiday Guest Appreciation Card; e-gift cards are also available for purchase. TC gift cards in the amount of 10 or less can be ordered online and in-bulk for large quantities of more than 11 gift cards. The Holiday Guest Appreciation Cards can be redeemed at any Texas TC location beginning two hours after purchase/activation and will remain active until March 31, 2023. 

For TC fans looking for a classic selection of menu items to enjoy with family and friends for the holiday season, Taco Cabana’s delicious Enchilada Plates are available with cheese, shredded chicken or ground beef and a choice of sauce including Tex-Mex, Green Sauce or Queso. TC’s first-ever Hatch Chile Smoked Pulled Pork menu options also remain available, including a three-pack of Street Tacos served with Hatch Chile Ranch for $4.99, a breakfast bowl for $5.49 and a Crunchy Burrito served with tortilla strips and Hatch Chile Ranch for $8.59. 

Guests 21 years of age or older can enjoy TC’s seasonal Hatch Chile Margarita for $4 alongside Taco Cabana’s 12 permanent Margarita Headquarters options available for $3 each all-day, every day.

All menu items can be ordered in-restaurant, via online ordering for front counter and curbside pick-up, in the drive-thru or by mobile order when using the MY TC!® App or online. Guests can place an order for the Holiday Party Pack by calling 855-4MY-TACO or online.

Taco Cabana, a subsidiary of YTC Enterprises, LLC, was founded in 1978. The brand specializes in Tex-Mex-inspired food including enchiladas, fajitas, quesadillas, flautas, tacos, flour tortillas and a selection of made-from-scratch salsas and sauces. Restaurants feature open-display cooking, a selection of bottled beer and signature tequila margaritas, patio dining, drive-thru windows, curbside pick-up, delivery and catering. As of October 24, 2022, Taco Cabana operates 144 company-owned restaurants in Texas.