Discover This High-Demand Wholesale Mug Opportunity Inspired by Vinny the Pug

‘The Life and Times of Vinny the Bug’ inspired a coffee mug collection. Photo: Allen Kimble Jr, used with permission.

Discover a Unique Business Opportunity: The Story Behind Pugona Rock Coffee Mugs

Entrepreneurship holds a powerful appeal for aspiring business owners because it represents possibility, independence, and the chance to create something meaningful from the ground up. For many, the draw lies in the freedom to shape their own path, choosing what to build, how to operate, and which values will guide their work. For those exploring small business opportunities, entrepreneurship opens doors to creativity and financial independence.

Unlike traditional employment, entrepreneurship invites innovation and encourages people to bring their unique ideas to life without waiting for permission. The promise of owning one’s future, transforming passion, skill, and determination into a business that reflects personal values, makes it one of the most compelling business ideas for retailers and future founders.


Meet the Entrepreneur: Allen Yhorst Kimble Jr.

Allen Yhorst Kimble Jr., a native of New Orleans, Louisiana, grew up in the mid-1950s and later entered the United States Air Force. He served one year in Vietnam, eight years across Asia, and completed a total of 11 years of military service. During his time in Southeast Asia, he discovered photography, a hobby he continues to enjoy today and one that eventually influenced his creative work and inspirational entrepreneur story. (Allen Yhorst Kimble Jr., 2025)

In 2001, while living in Orlando, Florida, he adopted a small pug named Vinny. After relocating to Phoenix following the 9/11 attacks, Vinny quickly adapted to the Arizona desert, climbing boulders, exploring rugged landscapes, and inspiring Allen’s picture-story book, “The Life and Times of Vinny The Pug.” This lovable canine would later become the heart behind one of the most unique pet-themed gift brands online.


The Birth of a Business: Pugona Rock Coffee Mugs

A creative and successful entrepreneur, Allen operates a wholesale-only coffee mug web store specializing in dog-themed merchandise. Each design in the Pugona Rock Coffee Mug collection is inspired by the real-life adventures of Vinny the Pug, making them standout products for boutiques, gift shops, bloggers, and anyone seeking unique gift shop merchandise.

Allen doesn’t sell individual mugs. Instead, he partners with retailers interested in wholesale coffee mugs, offering an accessible and profitable reseller opportunity:

  • Minimum order: 12 mugs
  • Wholesale cost: $10 each
  • Typical retail price: $20 each

This margin makes the mug reselling business a strong option for online stores, pet boutiques, artisan markets, and those looking to expand their product sourcing for small businesses with high-demand, story-driven merchandise.

Courtesy photos, used with permission.


Interested in Becoming a Retail Partner?

If you or someone you know is a retail seller seeking bulk mug orders, wholesale mugs, or a fresh coffee mug business opportunity, you can enroll directly in Allen’s wholesale program. There is no cost or fee to join, and early participants receive valuable perks and support as they begin building their retail partnership with Pugona Rock Coffee Mugs.

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Inside The Means of Prediction and Why the Future of AI Depends on Who Owns It

The Means of Prediction by Maximilian Kasy explains how power, not technology, will define life with AI. Photo: The University of Chicago Press

Book Spotlight: The Means of Prediction by Maximilian Kasy

Publication Date: November 4, 2025
Publisher: University of Chicago Press

“An eye-opening examination of how power—not technology—will define life with AI.”

Artificial intelligence is everywhere. It filters what we see online, screens us in job interviews, and even factors into decisions about justice and warfare. Its presence has become so vast that many people feel resigned to its rule, believing AI is simply our collective destiny. (The University of Chicago Press, 2025)

In The Means of Prediction: How AI Really Works (and Who Benefits), economist Maximilian Kasy challenges that narrative. He argues that AI is not an inevitable or uncontrollable force, it’s a human creation, shaped by the choices and interests of those who own and operate it.

Kasy makes a bold claim: AI isn’t especially mysterious or complex. What makes it powerful and dangerous is who gets to control it. The “means of prediction,” as he calls them, consist of the essential ingredients of AI: data, computing power, expertise, and energy. These are the levers through which ownership and influence are exercised.

Inside the Book

Some of the chapters include:

  • The Story of Humans Versus Machines
  • What is Artificial Intelligence?
  • The Means of Prediction
  • Automation
  • The Ancient Questions Behind AI

Across these chapters, Kasy offers both a primer on how AI really works and a powerful critique of how it’s governed. He cuts through the noise of technical debates to ask the fundamental question:

Who controls AI’s objectives and how is that control maintained?

A Call for Democratic Control

Rather than treating AI as an unstoppable technological wave, Kasy invites readers to see it as a political and social choice. In a world already shaped by inequality, he argues that AI will deepen existing divides unless it’s placed under public and democratic control.

His framework is analytical and visionary, a blend of economics, ethics, and practical insight into how society might reclaim agency over one of the most consequential technologies of our time.


About the Author

Maximilian Kasy is a professor of economics at the University of Oxford and previously taught at Harvard University. His research explores machine learning and the social impact of AI, focusing on how technology intersects with power, equity, and governance.

‘Project Management Made Practical’: The Beginner’s Blueprint for Leading with Confidence

‘Project Management Made Practical: A Hands-On Guide for New Project Managers’ by Zach Herman. Photo: Amazon

Book ReviewProject Management Made Practical: A Hands-On Guide for New Project Managers

By Zach Herman

Project Management Made Practical is the essential guide for first-time project managers, career changers, and anyone seeking to bring structure and clarity to complex work. Written in a clear, conversational tone by seasoned project leader Zach Herman, this concise yet rich resource breaks down the core principles, tools, and strategies for successful project delivery. (Amazon, 2025)

Whether you’re in business, healthcare, education, or tech, this book offers practical frameworks and ready-to-use templates to help you get organized, stay on track, and deliver real results.


What’s Inside

  • I. Introduction to Project Management
  • II. Project Phases
  • III. Final Thoughts About Agile and Hybrid
  • IV. Final Thoughts

Highlights

Project Management 101: The Pulse of the Project

Herman introduces the Five Process Groups—Initiation, Planning, Execution, Monitoring & Controlling, and Closing—emphasizing that Monitoring & Controlling is where the action happens, and Planning is where success begins.

Project Planning – Blueprint for Success

The book identifies planning as the most critical phase: defining scope, building schedules and budgets, managing stakeholders, and preparing for risks, procurement, and change.


Why It Works for New Project Managers

Herman’s definition of project management—“a structured application of knowledge, skills, tools, and techniques to meet project requirements”—sets the tone for a practical approach. He focuses on real-world challenges, avoiding theory-heavy explanations.

From stakeholder management to risk assessment and communication strategies, the guidance is direct, actionable, and paired with templates, checklists, and relatable scenarios. Readers also get step-by-step instructions for writing a project charter, building a work breakdown structure, and running effective meetings. The illustrations make the material easy to understand and accessible to anyone.

The book also explains predictive, agile, and hybrid methodologies, showing when and how to apply each. Most importantly, Herman highlights leadership, ethics, and communication as equally vital to technical skills, reminding us:

“Projects are temporary, but reputation and lives are not.”


About the Author

Zach Herman brings over 20 years of experience in portfolio, program, and project management, along with a decade of leadership expertise. Holding a Master’s in Business Administration and certifications including PMP, DASM, and Lean Six Sigma Black Belt, he is dedicated to mentoring emerging leaders and helping them navigate their new responsibilities with confidence.


If you’re a career changer or aspiring project manager looking for a solid foundation and fast, practical insights, Project Management Made Practical is a must-read.

“Effective project management is not about checking boxes or completing templates; it’s about delivering outcomes through planning, strategic foresight, and adaptive execution.”

*Thank you to Zach Herman for my gifted copy for review consideration. I have not been compensated for this review and all views and opinions expressed are my own.

Rating: 4 out of 5.

‘Pay Dirt’ Digs Deep: The Explosive History of Supercross

Murder, mystery, and adrenaline – the documentary ‘Pay Dirt: The Story of Supercross’ is now available for screening. Photo: Pay Dirt movie.

Now Streaming: Pay Dirt: The Story of Supercross

Los Angeles, CA – July 18, 2025 – From Monkey Wrench Films, the high-octane, adrenaline-fueled documentary Pay Dirt: The Story of Supercross is now available to rent or buy on Amazon Video, Apple TV, and Fandango at Home. (Cinematic Red PR, 2025)

This gripping film dives deep into one of pop culture’s most riveting and underappreciated motorsports. Combining murder, mystery, and raw athleticism, Pay Dirt isn’t just a documentary—it’s a wild ride through the heart and history of Supercross racing.


A Global Phenomenon, Decades in the Making

Following its theatrical premiere on January 24, 2025, across North America, Australia, New Zealand, and the UK, Pay Dirt has captured attention worldwide.

The film traces Supercross’s meteoric rise from its grassroots beginnings in 1972 to the global spectacle it is today. At the core of the story is Michael Goodwin, the controversial figure credited with creating the sport—currently serving a double-life sentence for the murder of his former business partner and his wife.


Behind Bars and Behind the Scenes

Narrated by Oscar nominee Josh Brolin and directed by multi-Emmy winner Paul Taublieb, Pay Dirt blends stunning cinematography with in-depth archival footage and exclusive interviews. The film features insights from the sport’s living legends, including:

  • Jeremy McGrath
  • Bob Hannah
  • Ricky Johnson
  • Ricky Carmichael

With a rare appearance from Michael Goodwin himself—speaking from prison—the documentary unveils both the glory and the shadows that have shaped Supercross into what it is today.


A Story of Courage, Grit, and Recovery

Pay Dirt also highlights the incredible resilience of Supercross athletes. One such story is that of Jimmy Button, a racing star featured in the film, who suffered a devastating injury that led him to found the Road 2 Recovery Foundation—the official charitable partner of the film’s theatrical release.

Pay Dirt is a project born from a deep admiration for the skill, courage, and sacrifices of the incredible athletes of Supercross,” says director Paul Taublieb. “It features an all-star cast of riders, and—speaking from prison—the man who created the sport, Michael Goodwin.”


What the Voices Behind the Film Are Saying

“I don’t like when movies try and dictate how you should feel,” says narrator Josh Brolin. “This movie is not preachy at all. It’s not telling you how to feel. It just is what it is—and I think people really respond to honesty.”

“This movie educates you on the sport of Supercross, from its roots to the glamour and the dark side,” adds Road 2 Recovery Founder Jimmy Button. “New and old fans alike will undoubtedly learn something new watching it for the first time.”


Watch It Now

Whether you’re a longtime fan or brand new to Supercross, Pay Dirt: The Story of Supercross delivers high-speed thrills, emotional depth, and jaw-dropping stories.

🎥 Available now on:


Don’t miss your chance to witness the sport’s untold story. 🏁


The Price of Belonging: Exploring Selfhood in the Digital Age

‘Searches: Selfhood in the Digital Age’ is the new book by Vauhini Vara. Photo: Barnes & Noble

Books that explore the human condition in the digital age offer profound insight into how technology reshapes identity, connection, and meaning. Some examine AI’s emotional entanglement with humans, blurring the lines between empathy and programming, while others critique our obsession with surveillance and digital transparency. These narratives question what it means to be human when algorithms influence choices, relationships, and self-worth. As artificial intelligence grows more integrated into daily life, literature becomes a crucial mirror, reflecting both our fears and hopes for the future.

New this month, from the author of “The Immortal King Rao,”finalist for the Pulitzer Prize, is “Searches: Selfhood in the Digital Age,” a personal exploration of how technology companies have both fulfilled and exploited the human desire for understanding and connection. (Penguin Random House, 2025)

“Searches: Selfhood in the Digital Age” by Vauhini Vara

When it was released to the public in November 2022, ChatGPT awakened the world to a secretive project: teaching AI-powered machines to write. Its creators had a sweeping ambition—to build machines that could not only communicate, but could do all kinds of other activities, better than humans ever could. But was this goal actually achievable? And if reached, would it lead to our liberation or our subjugation?

Vauhini Vara, an award-winning tech journalist and editor, had long been grappling with these questions. In 2021, she asked a predecessor of ChatGPT to write about her sister’s death, resulting in an essay that was both more moving and more disturbing than she could have imagined. It quickly went viral.

The experience, revealing both the power and the danger of corporate-owned technologies, forced Vara to interrogate how these technologies have influenced her understanding of her self and the world around her, from discovering online chat rooms as a preteen, to using social media as the Wall Street Journal’s first Facebook reporter, to asking ChatGPT for writing advice—while compelling her to add to the trove of human-created material exploited for corporations’ financial gain.

Interspersed throughout this investigation are her own Google searches, Amazon reviews, and the other raw material of internet life—including the viral AI experiment that started it all. “Searches” illuminates how technological capitalism is both shaping and exploiting human existence, while proposing that by harnessing the collective creativity that makes humans unique, we might imagine a freer, more empowered relationship with our machines and, ultimately, with one another.

Vauhini Vara has been a reporter and editor for The AtlanticThe New Yorker, and the New York Times Magazine, and is the prize-winning author of “The Immortal King Rao” and“This is Salvaged.

“Vara humanizes the influence of technology in highly personal terms [and] projects what the future holds as tech oligarchs gain political influence. . . . Provocative, challenging, and concerning, Vara’s clever, eye-opening approach brings home the often uneasy confluence of individual desire, social benefits, and corporate ambition.”Booklist, starred review

“Tragic, funny, and relatable[, SEARCHES] is by turns absurd and insightful, engaging with the ethics of algorithms, surveillance, and privacy in a meaningful way. . . . A must read.” Library Journal, starred review

“Readers will be profoundly moved by this remarkable meditation.”Publishers Weekly, starred review

Wisdom in Action: How ‘The Potentialist: The Pursuit of Wisdom’ Inspires Personal Growth

‘The Pursuit of Wisdom’ is book 2 in The Potentialist series by Ben Lytle. Photo: Amazon

Books about personal transformation and growth offer profound insights and strategies for individuals seeking to change their lives. These books often explore themes like self-discovery, resilience, and growth, providing readers with tools to overcome obstacles and achieve their goals. Authors share personal stories, research findings, and practical exercises that inspire action and reflection. By engaging with these texts, individuals can gain clarity, motivation, and a renewed sense of purpose, ultimately leading to a more fulfilling and authentic life.

There’s a new one out this month by Ben Lytle, author of The Potentialist series. In his second book, “The Pursuit of Wisdom,” he writes about wisdom, how to attain it, and the potential that exists in everyone, just waiting to be released.

Ben Lytle is a serial entrepreneur and health-care innovator known for being ahead of the curve. He launched five successful companies, including two on the New York Stock Exchange. The best known is Anthem, one of three leading U.S. health plans with a market capitalization placing it in the top 30 of the Fortune 500. He also founded Acordia, Inc., which became the world’s 7th largest insurance broker. (Meryl Moss Media, 2024)

Lytle’s devotion to individual and collective human potential through accelerated wisdom guides his writing, speaking, entrepreneurial energy, and investments. He believes people and organizations today underestimate the extent and speed with which the world will change. Time to adapt and prepare is being compressed, opportunities are being missed, and there will be unnecessary suffering unless prompt action is taken.

He is the author of the series The Potentialist, which includes Your Future in the New Reality of the Next Thirty Years, The Pursuit of Wisdom, and a third installment to come. The series is intended as a guidebook for success during the fast-changing, turbulent, and opportunity-rich times ahead — named The Fourth Industrial Revolution by the World Economic Forum. The newest one, “The Pursuit of Wisdom” is available now.

“The Potentialist: The Pursuit of Wisdom” –
Wisdom and potential are our ideal adaptive responses for these challenging times. Five converging forces are creating a new twenty-first century reality defined by unavoidable life-altering changes and unprecedented decisions. We are anxious and overwhelmed as the world and our lives change faster than we can comprehend and adapt. The old ways of adapting aren’t working because complex changes and decisions are coming at us too fast. In this New Reality, the wise will thrive, and the unprepared will be left frightened and confused.

This groundbreaking book by Ben Lytle—Fortune 500 CEO, entrepreneur, and author—demystifies human potential and wisdom to make them attainable to all who seek their best. He predicts that technological advances and changes in social norms will make wisdom development urgent, but easier. His practical knowledge and straightforward language provide clarity, fresh perspectives, and proven practices that seamlessly integrate with daily life.

This highly anticipated second installment of The Potentialist series takes you on an uplifting journey to unleash your potential and accelerate decision-making wisdom during this period of the greatest change in human history.

Will you seize your potential and become wise to adapt and succeed in these turbulent, opportunity-rich times? If not, what’s your plan?