
To celebrate the release of DreamWorks Animation’s new feature film Trolls Band Together on November 17, Shake Shack is teaming up with this new chapter in the blockbuster musical Trolls franchise to offer a limited-time shakes menu for fans across the U.S. The trio of shakes is inspired by the leading characters in the film – Poppy, Branch and new character Viva – as well as traditional holiday flavors that we know and love. The new menu items are accompanied by Trolls-themed holiday packaging including a takeout bag, cup and tray liner, and are now available at Shake Shack locations nationwide (stadiums and airports not included). (Shake Shack, 2023)
The trio of Trolls-themed shakes include:
- Poppy’s Sugar Cookie Shake: Hand-spun sugar cookie frozen custard, mixed with cookie dough pop candy, topped with whipped cream and cotton candy. Starts at $7.49
- Branch’s Chocolate Peppermint Shake: Hand-spun vanilla and chocolate frozen custard, mixed with mint fudge, topped with whipped cream and mint candy crunch. Starts at $7.29
- Viva’s Cinnamon Roll Shake: Hand-spun cinnamon roll frozen custard, swirled with gold frosting, topped with whipped cream and gold confetti. Starts at $7.29
“We’re excited to partner with Universal Pictures and DreamWorks Animation to bring the world of Trolls from the big screen to life in our Shacks,” said Jay Livingston, Chief Marketing Officer at Shake Shack. “It was so much fun taking inspiration from these colorful, beloved characters to create a trio of shakes and can’t wait for our guests to get a taste of Trolls magic this holiday season, sparkles included.”
Shack fans in Los Angeles will also be able to enjoy a Trolls-themed experience at the West Hollywood Shack at 8520 Santa Monica Blvd., complete with larger-than-life Trolls characters on the Shack’s roof, giveaways and an interactive musical experience with music from the new feature film.
This partnership is building on the success of Shake Shack’s collaboration with Nintendo and Illumination for The Super Mario Bros. Movie which was released in 2023. Brand partnerships is an area where Shake Shack is increasing its marketing focus in the years to come, especially as it expands its footprint across the U.S. and around the world.
Shake Shack serves elevated versions of American classics using only the best ingredients. It is known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack’s purpose is to Stand For Something Good®, from its premium ingredients and employee development, to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the Company has expanded to over 470 locations system-wide, including over 305 in 32 U.S. States and the District of Columbia, and over 165 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more.
Skip the line with the Shack App, a mobile ordering app that lets you save time by ordering ahead. Guests can select their location, pick their food, choose a pickup time and their meal will be cooked-to-order and timed to arrival. Available on iOS and Android.
